CMSWire’s Top 10 Digital Marketing Articles of 2021
Marketers face the prospects of complying with existing consumer data privacy laws, grappling with new ones expected in 2022 and managing customer data — all while dealing with forces like third-party cookie tracking fading away. Full Story: CMSWire
Where Influencer Marketing and the Creator Economy Are Headed in 2022 and Beyond
Influencer marketing has gone far beyond picking a creator to simply hold up a product in a Twitter or Facebook post. Full Story: Inc. Magazine
How To Plan Your 2022 Inclusive Marketing Calendar
Every year we have an opportunity to celebrate milestones and important events. Full Story: Forbes
Five Offline Marketing Strategies to Increase Your Sales
Too many people forget the importance of offline marketing, these days. Full Story: FinSMEs
How to Jumpstart Your Marketing Efforts for the New Year
Don’t let the last week of the year go to waste when it comes to your marketing and business development efforts. Full Story: National Law Review
Marketing and the marginalized: 5 of the top trends from 2021
Increased awareness around mental health and wellbeing has placed DE&I at the forefront of conversations around the future of work, and the ad industry is no exception. Full Story: The Drum
Customer Retention: The Fundamental Pillar Of Startup Marketing
Another commonly known fact is that 80% of your profits come from the top 20% of your customers. Full Story: Forbes
6 Use Cases for NFTs in Marketing Campaigns
When NFTs first popped onto my radar in late 2019, my initial reaction was… Full Story: Business 2 Community
2021 in review – the year in marketing
If there’s one thing, I have learned this year, it’s that everyone – every martech brand, every agency, thought leader, and expert think they know how you should do marketing right. Full Story: Diginomica
Avoiding the Pitfalls of Reactive Marketing
Now that digital is disrupting every industry and job function, it is no wonder marketing has become agile. Full Story: MarketingProfs
5 Ways AI Will Change the Digital Marketing Game in 2022
Today’s digital marketers are swimming in such a sea of data that sometimes it feels like you’re simultaneously drowning and treading water. Full Story: Entrepreneur
How to Build Lifelong Relationship With Content Marketing
In an age where your customers want instant gratification, relationships are more important than ever before. Full Story: Entrepreneur
15 Ways To Streamline Communication Between Marketing And Product Teams
It is said a good product will sell itself, but in an oversaturated and highly competitive market, that’s unlikely. Full Story: Forbes
5 trends we will see in Influencer Marketing by 2022
It is the time for micro and nano influencers. Full Story: Entrepreneur
The Five Things to Think About For Your 2022 Marketing Budget
This time last year I was telling anyone who asked my opinion to think long term: Don’t cut marketing spending. Invest wisely. Yes, times are scary, but it is the firms that lean into their brand and digital presence that are going to emerge in a better place than those that do not. Full Story: JD Supra
7 Ways To Leverage Data Science And AI To Upgrade Your Marketing Efforts
Data science coupled with AI or machine learning has been a buzzword for quite some time now and it’s everywhere! Full Story: Business Matters
How To Turn Your Marketing Strategy Into Action
No matter how brilliant your marketing strategy is, it’s the execution that determines whether you succeed or fail. Full Story: Forbes
Why Your Digital Marketing Strategy Needs Long-Form Content
There was a time in the SEO industry when “more is better” always rang true. This isn’t necessarily the case anymore. These days, “longer is better” is more accurate. Full Story: Forbes
How To Use The Power Of AI For Marketing Success
Technology has transformed the way brands communicate and engage with potential customers. Full Story: Forbes
Does Snail Mail Marketing Still Work? Here’s How to Use It
Today, precise marketing approaches involve customer tracking while the purchase of your products and services. Full Story: Business 2 Community
Hiring A Marketing Agency? Make Sure They Have These Technical Skills
It’s important today for leaders to ensure they’re working with the newest technologies to be more efficient and stay up-to-date. Full Story: Forbes
The Rise Of Digital Influencer Marketing And The Importance Of Intuition
When Bob Dylan headlined the Newport Folk Festival in 1965, he took the stage with an electric guitar. Full Story: Forbes
6 key marketing ops predictions for 2022
Marketing operations is finally having its moment in the spotlight and it’s not going to give it up any time soon. Full Story: MarTech
Digital Marketing’s Importance for Small Businesses
In simple terms, digital marketing is advertising disseminated through digital channels like search engines, websites, social media, email, and mobile apps. Full Story: Inventiva
How To Create An Online Marketing Strategy That Will Help Your Business Grow
No matter what business you’re in, having a strong online presence is important in this day and age. Full Story: TechDay
5 B2B MARKETING TRENDS THAT WILL SET YOUR BUSINESS UP FOR SUCCESS IN 2022
These are the top B2B marketing trends that will boost business success for 2022 and beyond that. Full Story: Analytics Insight
5 Tips for Allocating Your Digital Marketing Budget
It’s no secret that digital marketing is essential to the success of any modern business. Full Story: AllBusiness.com
Five digital marketing strategies that improve conversions
Conversion means different things for different businesses. Full Story: Cyprus Mail
Steps to Create a Complete Marketing Strategy
Effective marketing starts with a well-thought-out, up-to-date marketing strategy regardless of your business size. Full Story: iTech Post
43+ Creative January Marketing Ideas to Start the New Year with a Bang
January. Some call it the Monday of months. Some call it the holiday let-down season. Full Story: Business 2 Community
3 Demand Gen Marketing Pitfalls to Avoid in 2022
Heading into 2022, marketers are once again entering uncharted territory. Full Story: MarTech Series
5 Growth Marketing Tips For SaaS Businesses
As a growth marketer, you may have to experiment with different marketing channels and strategies to find the one that works best for your company. The world of business is… Full Story: Entrepreneur
Top 3 Marketing Channels For MSP
MSPs that are able to create a strong marketing strategy and execute it effectively can attract new customers and grow their business. Full Story: Analytics Insight
16 Experts Predict How Micro-Influencers Will Impact Marketing In 2022
Trends in influencer marketing come and go, and at the moment, micro-influencers are generating a lot of conversation in the industry. Full Story: Forbes
Affiliate marketing: What is it and what its benefits?
Affiliate marketing is a low-risk form of advertisement that companies and businesses use to promote their products or services. Full Story: The Drum
How a social media calendar can transform your marketing strategy
When you are trying to reach a large percentage of the world’s population, a good marketing strategy is a must. Full Story: Fast Company
Why Every Retailer Should Have a Post-Holiday Marketing Strategy
The holiday season has come and gone, but this year shoppers aren’t putting their wallets away just yet. Full Story: Software Advice
Types of Digital Marketing Campaigns Explained
Digital marketing campaigns have been a huge part of the marketing world for many years. Full Story: BBN Times
22 Marketing Strategies for the 2022 Holiday Season
22 marketing experts weigh in on the ‘new normal’ for holiday marketing. Full Story: Influencive
5 Ways to Use Inbound Marketing to Reduce your Customer Acquisition Costs
Finding new customers comes with tremendous costs. You need to come up with clever content and be ready to spend on PPC campaigns and still be ready to get only a few customers to make up for your efforts. Full Story: Business 2 Community
