3 Ways to Leverage Magnetic Marketing
Far too many experts gifted with true genius end up dimming their light to appease the mainstream. This mystifies me. Full Story: Forbes
Paid Versus Organic Marketing and How to Decide on a Budget
What factors influence the choice between organic and paid marketing? Is it budget, conversions or impact? Full Story: Entrepreneur
The Importance of Aligning Marketing With Customer Decision-Making (the 4 Cs)
The four Ps are a tried and tested method in order to gain a competitive advantage, but modern times have proven that people are becoming much more aware and conscious about their consumption. Full Story: Entrepreneur
How to Identify and Combat Employee Burnout in Your Marketing Team
Burnout in the workplace, especially among marketing workers, is a pandemic side effect in need of a cure. Full Story: AllBusiness.com
Marketing Orgs are Morphing: Why Fractional Marketing is the Future
Remember the days when you could send your recruiting team on a mission to find you three or four well-rounded, hard-working, creative marketers that could deliver on the entire marketing toolkit? Full Story: MarTech Series
11 Retail Content Marketing Trends To Inspire Your Next Campaign
Are you planning retail content marketing for your next campaign? Take a look at these 11 trends for your brand. Full Story: Search Engine Journal
Are You Sacrificing Customer Experience for Marketing Leads?
There is so much pressure on marketing teams to deliver metrics related to lead acquisition and ROI that the customer experience is becoming an afterthought. Full Story: CMSWire
Getting started with the Agile Marketing Navigator: Creating a blueprint
A Blueprint easily and effectively communicates the work the agile team has planned with its stakeholders. Full Story: MarTech
8 Marketing Mistakes That Cost First-Time Entrepreneurs Thousands in Lost Sales
Customers these days are smarter than ever, and that means your slick sales pages and flashy social posts are coming under a new type of scrutiny. Full Story: Entrepreneur
5 Marketing Mistakes Startups Must Avoid in Order to Survive
Most mistakes are okay and can be recovered from. But your startup might not be able to survive if you make any of these five mistakes. Full Story: Entrepreneur
Psychology-Based Marketing Hacks That Can Increase Conversions
We can all agree that a good product is easier to sell. However, we live in an era where there are good alternatives for each product and, therefore, competition is probably the highest it has ever been. Full Story: Forbes
Why KFC worked with Google to create a marketing strategy for its app
Food brand KFC developed a new marketing strategy for its app, after taking advice from an outsized source: Google. Full Story: Digiday
Four Outdated Marketing Techniques To Quit—And What To Do Instead
Marketing is the way you communicate with past, current and future customers. Full Story: Forbes
16 Tips For Creating Standout Video Marketing Campaigns In 2022
For a long time now, video has been, and continues to be, the most popular and compelling kind of content among consumers, and this fact hasn’t escaped marketers’ notice. Full Story: Forbes
How to decide if you should get a marketing performance management platform
Implementing an MPM platform has implications for every aspect of your marketing operations and business. Full Story: MarTech
Turn your product into your top marketing tool
In-product messaging should be a marketer’s go-to strategy for reaching and retaining customers. Full Story: B2B Marketing
Streamline Your Marketing Efforts By Working Backward From Your Goal
When you’re trying to reach a specific destination, there are two fundamental things you must know: where you currently are and where your destination is. Full Story: Forbes
Customer Retention Fails: 5 Signs A Client Is About To Break Up With Your Marketing Agency
Load up your saddest playlist, because we’re talking about clients leaving you. Full Story: Search Engine Journal
How to Ensure Authenticity in Marketing and Build a Loyal Audience
The bar on doing business has been raised. Speak consistently and authentically and you’ll earn your customers’ trust – and likely, more of their business. Full Story: Entrepreneur
Early-Stage Companies Should Consider Marketing By Building In Public
If an early-stage company hasn’t determined its target audience yet, it’s often best practice to avoid paid marketing. This helps businesses avoid high customer acquisition costs that they can’t sustain. Full Story: Forbes
Incorporating Data And Analytics Into Your Marketing Plan
Businesses that use data-driven (personalized) marketing strategies have five times more ROI than businesses that don’t. Full Story: Forbes
How To Win the Era Of Customer-Centric Marketing?
When we think of customer-centric marketing, we tend to imagine a brand with a website that’s easy to navigate and use, or a mobile app that is responsive and intuitive, or in-store displays that are informative and engaging. Full Story: Security Boulevard
How to Ensure Authenticity in Marketing and Build a Loyal Audience
The bar on doing business has been raised. Speak consistently and authentically and you’ll earn your customers’ trust – and likely, more of their business. Full Story: Entrepreneur
What is marketing performance management and how can it help you?
One of marketing’s greatest challenges is proving its value to the business. Full Story: MarTech
How B2B Companies Can Leverage Instagram For Marketing
While Instagram is immensely popular, much of what the platform’s users post focuses on vacations, fitness, celebrities, entertainment, food, pets and other lifestyle content. Full Story: Forbes
14 Tips To Avoid Harmful Influencer Marketing Techniques For Your Brand
A company’s brand is vital to its success. One way many companies attempt to protect and enhance their brand is by using marketing techniques that will keep the average consumer returning. Full Story: Forbes
8 Content Marketing Metrics You Should Actually Care About
Are you focused on the right elements in your content strategy? Full Story: Social Media Today
What Challenges Do Entrepreneurs Face In Digital Marketing?
Digital marketing is becoming popular with every passing day as its results are better than traditional advertising and it is cost-effective. Full Story: The Yucatan Times
Online marketing must-haves: A checklist
With so many businesses to compete with and so much choice now available for consumers, online marketing has never been more tricky to master. Full Story: Startup Info
Why ethical marketing is the way of the future
Everywhere you look, there’s a focus on sustainability and ethical practices. Businesses are using more environmentally friendly packaging, or printing less to save paper – but is their marketing ethical? Full Story: NZ Business Magazine
5 Reasons to start a Video Marketing Strategy
Video marketing has gain its importance due to the impact that a good video has on customers. Full Story: Digital Journal
4 Ways To Crush Your Growth Marketing Goals
Whether you’ve been implementing growth marketing for a while or are new to the practice, you want to succeed. Full Story: Forbes
Event-Led Growth for B2B Marketing
If you’re still thinking of events as large, lavish ordeals that happen only once or twice a year, it’s time to update your mindset. Full Story: MarketingProfs
3 Ways to Unify Sales and Marketing Teams for Demand Generation
Both sales and marketing teams drive revenue, but there’s a long history of disjointed strategy and competition that needs to be overcome — here are three ways to get these teams to work together. Full Story: Entrepreneur
Interactive marketing: Three examples you need to know
Want to up your marketing game? Then it may be time for your brand to be more interactive with its customers. Full Story: Media Update
Appreciation Marketing Is a Powerful Tool—Here Are 4 Ways to Use It
People like to know they are appreciated. Endless books have been written on the subject. Full Story: AllBusiness.com
Four Innovative Ways to Bring Together Digital and Traditional Marketing
There is a place for both digital marketing and traditional marketing, but there are also plenty of ways you can combine the two to enhance your marketing activities. Full Story: BBN Times
Why a Recession Is the Worst Time to Skimp on Brand Marketing
Investing in and cultivating a powerful brand will be the defining factor in how your organization weathers both the good times and the bad. Full Story: Entrepreneur
Four Ways Marketers Can Triumph Over the ‘Great Resignation’
As employees continue that trend in record numbers, the Great Resignation is affecting businesses of every size and industry. Full Story: MarketingProfs
Empowerment, Delight And Conversions: Virtual Worlds For Marketing
It’s an exciting time for marketers since a lot of thrilling technology has reached the tipping point; it’s ready to enhance your reach and might even make your job more fun and creative. Full Story: Forbes
