The perfect mix of media has been a huge challenge for marketers and business executives - any mistake made can hurt in revenue losses and money spent. Also, with the advent of new media such as social media channels, search engine, various other digital avenues, marketing has become extremely complex. Many senior executives have become too comfortable with traditional channels such as print, television, radio and outdoor advertising, while their younger colleagues demand online magazines, on-demand videos, radio on mobile and digital screens. To succeed in today’s world, it is important to have an optimal mix of all media channels! Mediaa Solutions - Integrated Marketing Platform, Toronto