By Integrated Marketing Platform | September 18, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
3 Keys to a Highly-Effective Content Marketing Strategy
Zero in on these three areas of content marketing to boost engagement with customers and prospects. Full Story: Entrepreneur
360° Marketing Strategy – a new way of developing business
360° Marketing Strategy as the word means is an entire circle of a campaign comprising all marketing mix components. Full Story: Stanford Arts Review
How To Effectively Market Your Small Business
When your business finally starts to gain traction, you need a plan to streamline your processes and market it effectively. Full Story: Forbes
Marketing Your Home-Based Business On A Budget
A crisis is when most people stop taking actions due to fear. Then, some people see challenges as opportunities and innovate to make things better for others. Full Story: Forbes
Marketing And Sales Alignment: Getting Along To Get Ahead
In the marketing world, we often measure our success by looking at engagement. How many people opened that email? Full Story: Forbes
Three ways to improve brand sales
Improving your brand sales strategy is the key to boosting your business’s revenue. Full Story: Media Update
6 Marketing Personalization Challenges That Prevent Scaling
Personalization used to be something that was nice to offer your customers. Today, it’s an expectation. Full Story: CMSWire
Ethical marketing: Five brands who got it right
Ethical marketing is more than just a strategy used to expand your consumer base; it’s a business philosophy. Full Story: Media Update
SOCIAL MEDIA
Perseverance Is Power: How This Entrepreneur Achieved Success in Marketing and Social Media
Knowledge and hard work are fundamental bases for the successful entrepreneur Riley Hillin, who brings us his story and good tips to put into practice if we want to start a business Full Story: Entrepreneur
Eight Considerations When Allocating A Social Media Budget
The entire marketing world knows how powerful a well-funded social media campaign can be when growing a brand image. Full Story: Forbes
15 Tools to Boost Your YouTube Marketing
2020 has been tough for everyone. Hundreds of businesses have collapsed, and those left standing have had to grasp at every opportunity to drive interest and sales. Full Story: MarketingProfs.com
Five Easy Ways To Optimize Your Social Media Profiles
Most businesses create social media profiles for their brands to further their marketing efforts. Full Story: Forbes
SEARCH ENGINE
6 Enterprise SEO Strategies & Tactics That Really Work
Looking to refresh your enterprise SEO strategy? These six enterprise SEO tactics may be worth testing out on your own sites or with your clients. Full Story: Search Engine Journal
3 Awesome Benefits of SEO for Businesses
Are you on the fence about investing in SEO? Full Story: Reported Times
How to create an SEO-friendly content?
Writing blog posts is just like all writing that requires specific skills. You have to keep in mind that making your readers interested is the most important thing. Full Story: The Union Journal
Why You Want More Organic Search Traffic to Your B2B Website
Organic traffic includes the visitors who arrive on your B2B website after performing a search online using a search engine. Full Story: Business 2 Community
MOBILE MARKETING
In a stay-at-home world, mobile marketing matters. Here’s why…
Although many consumers are stuck at home, mobile marketing is as important as ever. Full Story: ClickZ
Remarkety Inc., a leading provider of data-driven marketing automation solutions, introduced the Remarkety SMS Marketing platform… Full Story: AiThority
How has COVID-19 Impacted Mobile App Development Projects?
The novel COVID-19 is a deadly pandemic that has brought the world’s economy to a near standstill. Full Story: YourStory.com
Five Reasons Why You Need a Mobile App for Your Business
A mobile application is no longer a luxury attribute of business, but a necessary tool for advertising content and services. Full Story: The Boca Raton Tribune
DIGITAL SIGNAGE/ SCREEN MEDIA
Why is the Demand for Digital Signage Increasing
The primary reason for the shifting of one business to another is the various types of business available. Full Story: CIOReview
Why Digital Signage and Wayfinding Technology is Critical for a Post-Pandemic World
This year we have faced a host of new challenges around the way we work and live due to the COVID-19 pandemic. Full Story: Audio Visual News Network
EMAIL MARKETING
5 Content Ideas to Keep Your Email Subscribers Engaged
Getting new email subscribers is a worthy goal, but keeping them engaged is even more important. Full Story: Business.com
How to Create Email Group in Gmail
Gmail is one of the most preferred email clients around the world. Full Story: Guiding Tech
E-COMMERCE
After 20 years of ecommerce, change is the only certainty
Designing, building, and launching a website is just the beginning of an ecommerce business. Attracting and converting visitors is the next, all-important step. A website alone does not guarantee anything. Full Story: Practical Ecommerce
The eCommerce Digital Shift Is Spurring A Great Logistics Shift, Too
The ripple effects, of course, extend up and down the logistics and transportation chains, getting products where they need to go. Full Story: pymnts.com
PUBLIC RELATIONS
The new crisis PR: what should brands do when they’re ‘cancelled’?
Almost every week in 2020, a brand has been proclaimed ‘cancelled’ by the internet. Full Story: The Drum
10 Best Free or Low-Cost PR Tools to Consider for Your Brand
PR is one of those niches where one has to perform dozens of different tasks simultaneously. Often, these tasks have nothing in common. Full Story: Business 2 Community
MARKET RESEARCH
The Market Research Services Industry market will register an incremental spend of about $7 billion, growing at a CAGR of 2.00% during the five-year forecast period. Full Story: Odessa American
3 Benefits of Conducting a Competitive Analysis
The process of conducting a competitive analysis has never been more important. Full Story: Business 2 Community
WEB DEVELOPMENT
Personal Branding For Web Developers
Having a blog as a developer is one way of building a personal brand. Full Story: CIO
Four ways to choose the best web design agency for you
You probably know someone who is a web designer. If you do a simple search for web design London, you’re likely to get hit by numerous results for many design firms, online specialists, and even app developers. Full Story: AndroidGuys
MARKETING AUTOMATION
Marketing automation solution provider announces 240+ integrations
New integrations allow small businesses to improve marketing performance by accurately and securely sharing real-time data across business-critical applications. Full Story: Martechcube
ChatFunnels Introduces First Conversation Optimization Platform
ChatFunnels Conversational Marketing Platform helps sales and marketing teams convert more leads into customers using the new Conversation Funnel Experimentation Engine. Full Story: Martechcube
ANALYTICS & BUSINESS INTELLIGENCE
How Data Analytics Tools Help Guide Decisions for Banks
While the power of data-based decision-making is clear, financial institutions are just scratching the surface of the benefits. Full Story: BizTech Magazine
Enterprise Data Warehouses and Business Intelligence in the Age of Cloud
Businesses are making data analytics a priority like never before. Full Story: CIO
BRANDING AND DESIGN
Creating Brand Trust: A Key Currency for Business
This is the first in a blog series about building and maintaining brand trust. Full Story: Security Intelligence
Launching a Direct to Consumer Brand? Here Are the 8 Success Secrets.
One of my favorite aspects of my job is helping founders bring their vision to life and launch their brands. Full Story: Entrepreneur
VOICE STRATEGIES
Alexa Routines Are Now Shareable
Alexa Routines, single commands for the voice assistant linked to multiple actions, are now shareable. Full Story: Voicebot.ai
Half Of All Searches Will Soon Be By Voice (And, Yes, You Should Be Worried About Your Privacy
Did you see Apple’s latest advert about privacy? If not, you should take a look here. No really, go and watch it now or what I’m about to tell you will be contextless drivel. Full Story: B&T