By Integrated Marketing Platform | September 15, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
What Is Cost Per Acquisition Marketing?
The vast majority of people underestimate how much demand there is for marketing services. Full Story: Forbes
What Retail Experts Think About Lowe’s Marketing Reorg
Marisa Thalberg, chief brand and marketing officer at Lowe’s, has left the home improvement retailer as part of a corporate reorganization. Full Story: Forbes
Reddit Shares New Insights to Assist in Holiday Marketing Campaigns
With only 100 days to go till Christmas, the time is now to start pushing your key product offerings, with many shoppers looking to get in early, and avoid the crowds, and shortages on key items. Full Story: Social Media Today
How to Build a Marketing Ops Team
Building a successful team doesn’t have to be a headache. Follow this game plan to assemble a team that meets — and exceeds — your goals. Full Story: CMSWire
How Is Marketing Different In B2B Compared To B2C?
Forming a new business is all about marketing, marketing, marketing. Recent studies have shown that unsuccessful marketing initiatives is one of the three leading causes of systemic business failure. Full Story: News from Wales
The Impact Of 2 Of The Strongest Digital Marketing Channels On Business Growth In 2022
Digital marketing is the future of business that no one can deny. So, are you ready to be a part of this digital finance world that has changed the entire online system? Full Story: Benzinga
The most innovative marketing campaigns of 2022
A campaign that honors Black contributions to beauty culture and beauty brands while combating the industry’s history of erasure and appropriation. Full Story: Fast Company
Follow These 8 Marketing Tips to Stay Strong During Inflation
From rewarding existing customers to how (and where) to raise prices, here’s how to manage your marketing right now. Full Story: INSTORE Magazine
SOCIAL MEDIA
Why Small Businesses Should Focus On Social Media Marketing
Between LinkedIn, Instagram, TikTok, Snapchat, YouTube and more, the options for marketing your small business on social media are endless. Full Story: Forbes
The incredible benefits of using social media for business
There’s no denying the fact that social media allows for two-way communication between customers and businesses. Full Story: Cyprus Mail
Instagram’s Developing a New Media Kit Option to Help Creators Showcase Their Value to Brands
It’s already testing out a range of revenue share and creator funding options, which will provide variable means of supplemental income for IG creators. Full Story: Social Media Today
6 Types of Customer Loyalty Programs to Help Grow Your Small Business
Are you looking for ideas for a customer loyalty program? Want to learn the different ways you can reward your best clients? Full Story: Social Media Today
SEARCH ENGINE
How To Do JavaScript Redirects For SEO
Learn how to implement Javascript redirects while mitigating as much risk as possible based on Google documentation. Full Story: Search Engine Journal
SEO for Beginners: Best Practices To Use for Growth
SEO, or search engine optimization, is a practice that can be used to increase website traffic and improve visibility. Full Story: Eye On Annapolis
12 WordPress site settings that are critical to your SEO success
Want to set up your WordPress site for better traffic and rankings? Make sure you’re following these site settings to improve your SEO. Full Story: Search Engine Land
5 Bad SEO Practices You Should Avoid
If you’re new to SEO, you may be tempted to try some of the tactics you’ve read about online. Full Story: UrbanMatter
MOBILE MARKETING
Samsung Data Breach, Twitter Edit Button, Windows Reset Tricks, Disney+ Mobile App Secrets
Our weekly podcast brings you the tech news that matters to everyone, along with some handy tips and tricks to make better use of your devices. Full Story: MakeUseOf
The know-how guide to Mobile Performance Marketing
Technological advancements have laid an entirely different approach to connecting with prospective customers. Full Story: Adgully.com
3 Must-Haves to Include in Your Retail Mobile App
Ecommerce is growing rapidly, and many people no longer shop in physical stores but prefer online retail stores from which they order products and have them delivered at their door. Full Story: EconoTimes
Why are Many Utilities Not Embracing Customer Engagement Mobile Apps?
Although momentum toward mobile app adoption in the utility sector is building, 33% of the largest utility providers in the country still do not offer… Full Story: T&D World
DIGITAL SIGNAGE/ SCREEN MEDIA
How Digital Signage Software Can Offer a Better Experience to Your Guests
It’s no secret that the hospitality and technology sectors are two of the fastest-evolving in the economy. Full Story: TechTheLead
Embracing Change With New Workplace Experience Technologies
Moving from static to dynamic messaging allows companies to adapt to ever-changing customer and employee needs. Full Story: Facility Executive Magazine
EMAIL MARKETING
Amazon expands email marketing tools for brands seeking new customers
Amazon is enabling merchants to send email marketing messages to a wider swath of customers through a Tailored Audiences tool unveiled at its Accelerate conference. Full Story: Marketing Dive
How to Connect With Your Favorite Email Marketing Tools
Email marketing is essential for any business in the twenty-first century. Full Story: The European Business Review
E-COMMERCE
The Role Of Modern Visualization On The Rising E-Commerce Industry
Worldwide online retail sales are forecast to surpass $5 trillion in 2022, but not every online retailer will be cashing in. Full Story: Forbes
6 B2B E-Commerce Measurement Mistakes
Most B2B e-commerce businesses rely on advertising to bring in potential customers—and, in the case of retargeting, to remind past customers of recently viewed items. Full Story: MarketingProfs
PUBLIC RELATIONS
How to claim credit when a reporter goes around you
If you do public relations, there’s a good chance you’ve encountered a version of the following … On the other hand, for a PR pro, this approach sucks. Full Story: PR Daily
How to plan a PR strategy for your startup
Beyond fundraising announcements, startups need to work with PR experts that will craft pitches that journalists can find relevant or newsworthy. Full Story: Benjamin Dada
MARKET RESEARCH
How to Start Your Own Business in 2022?
Venturing into a business entails planning, making financial decisions, conducting market research, and learning about related topics of business you have… Full Story: FinSMEs
WEB DEVELOPMENT
5 Good Reasons to Pick Laravel for a Web Development Project
It has been more than two decades and PHP being just a server-side language is still in vogue. Full Story: RS Web Solutions
Website Agency vs. SEO Agency: Key Differences
This invites a lot of comparisons – should you hire a company that specializes in web development, or SEO?Full Story: News Channel Nebraska
MARKETING AUTOMATION
The Growing Role of AI In Marketing Automation
Artificial intelligence (AI) is changing every aspect of today’s lives. Full Story: Analytics Insight
The Power of Marketing Automation
Marketing in the digital age is all about expectation vs. reality. Full Story: Associations Now
ANALYTICS & BUSINESS INTELLIGENCE
Business intelligence needs boost from decision intelligence
As the volume and complexity of data grows, organizations need AI and ML capabilities to surface insights and augment the capabilities of overmatched BI tools. Full Story: TechTarget
Top Big Data Tools For Data Science And Machine Learning Projects in 2022
Big data describes the large, challenging volumes of structured and unstructured data that inundate businesses daily. Full Story: MarkTechPost
BRANDING AND DESIGN
The Three V’s Of Branding Success
There’s so much buzz about branding and a seemingly proportionate amount of confusion about what branding really is. Full Story: Forbes
5 mistakes you’re making with your employer branding
An organization is nothing without the right people. Full Story: PR Daily
VOICE STRATEGIES
Speech-to-text applications still fail to deliver
Ney noted voice technology developers still need to pay close attention to resolving several challenges, which include lack of accuracy,… Full Story: ITWeb