By Integrated Marketing Platform | October 21, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
5 digital marketing strategies post COVID-19
The dawn of the digital age changed lives and the rise in digital marketing was a turning event across every industry vertical. Full Story: Express Computer
Why Content Marketing, and Why Now
Content was already king when COVID-19 came along. Now that the pandemic has shattered the standard B2B marketing plan that included face-to-face meetings and trade show interactions, content has become a primary source of information for those on the buyer’s journey. Full Story: CEOWORLD magazine
Your Content Marketing Should Look More Like Netflix, Not Webster’s
If your website looks more like Webster’s then Netflix, you’re in trouble. Full Story: Forbes
The Three Key Types of Influencer Marketing Campaigns
Influencer marketing, often thought of as a single strategy, encompasses a variety of campaign stratagems. Full Story: MarketingProfs.com
5 ways to use structured data in B2B marketing
Structured data is added to a webpage to help Google understand what’s on the page. Full Story: B2B Marketing Online
5 Reasons You Must Include Targeted Marketing In Your Strategy And How To Get Started
Wondering how you can increase your sales? Or get more people talking about your business? Full Story: Star of Mysore
The Role Customer Experience Plays in Marketing Your Business
If I ask you what marketers do to upscale their business, I bet you will guess “social media,” “using ads,” “video marketing,” or providing “mobile-first experience.” Full Story: Business 2 Community
How to Adapt Your B2B Marketing Strategy to COVID-19
The world isn’t ending, but there’s no doubt that it’s already deeply changing. So, why isn’t your B2B marketing strategy? Full Story: Business 2 Community
SOCIAL MEDIA
Jumpstart Your Social Media Marketing for 2021
So you’re ready to enter the new year with a strong social media marketing strategy? If so, then follow along. Full Story: Business 2 Community
More than 50% of humans in the world use social media — here’s what you need to know
More than 4 billion people around the world now use social media each month, and an average of nearly 2 million new users are joining them every day. Full Story: TNW
Why Marketers Need a Social Media Search Engine.
Imagine coming up with a great and cool idea for a campaign, how would you know if another brand has already used the same idea to do a similar campaign before? Well, we all know the search feature of social media is somehow useless. Full Story: Digital Market News
Small Business Shifting to E-commerce, Social Media
Over the past year, retailers across all categories have had to adjust how everyday business operations are run. Full Story: WWD
SEARCH ENGINE
The Forgotten Goal That Converts Better Than SEO
When you combine your search engine marketing efforts with this powerful channel, you’re creating a supercharged ROI machine. Learn more here. Full Story: Search Engine Journal
How To Prevent Index Bloat From Sabotaging Your Website’s SEO Strategy
Getting search engines to index your website’s pages is an important part of search engine optimization (SEO). Full Story: Forbes
Which Is Better for Product Page SEO: Single Page vs. Multi-Page Design?
Choosing your website’s product page URL structure? These are the key things you need to consider for the best ecommerce SEO results. Full Story: Search Engine Journal
12 SEO Myths You Don’t Need To Worry About!
The key to a good source is strong credentials. And all the facts that we will lay before you come from one of the best SEO experts. Full Story: Tech Times
MOBILE MARKETING
Two in five employees are not sure what a mobile phishing attack is
The COVID-19 pandemic has clearly changed the way people work and accelerated the already growing remote work trend. Full Story: ZDNet
Seven mobile browsers vulnerable to address bar spoofing attacks
Vulnerabilities allow attackers to trick users into accessing malicious sites while showing the incorrect URL in the address bar. Full Story: ZDNet
Android Vs iOS: Which Mobile OS is Best?
The two biggest giants when it comes to the world of smartphones are Android and iOS. Full Story: Qrius
Verizon teams with Microsoft to offer private 5G mobile edge computing
Combining Verizon’s on-site 5G Edge network with Microsoft Azure can bring more computing power even closer to end customers, allowing businesses to create extremely low lag experiences. Full Story: Microsoft
DIGITAL SIGNAGE/ SCREEN MEDIA
The Digital Signage Business Transformation
Operating a digital signage network? Your business is about to change. From AI to 4K, new technology is creating opportunities for growth. Read this ebook by Now Micro to discover what’s next. Full Story: Digital Signage Today
Digital Signage Systems Market Set to Surge Significantly During 2018 to 2028
The Most Recent study on the Digital Signage Systems Market Research provides a profound comprehension of the various market dynamics like trends, drivers, the challenges, and opportunities. Full Story: The Think Curiouser
EMAIL MARKETING
The 5 Workplace Emails That Everyone Hates
Perhaps now more than ever, emails are the lifeblood of day to day workplace communications. But the truth is that not all emails are created equal. Full Story: Forbes
Email – a powerful medium to connect with your customers today
In these trying times, there has been a significant shift in the way customers interact with brands. For example, traditional retail shopping has given way to eCommerce, according to a recent Adobe survey1 conducted in the APAC region. Full Story: Marketing Interactive
E-COMMERCE
Getting B2B and B2C ecommerce to work in harmony
As a wholesale distributor of chimney products, selling direct to consumers was never on Lindemann Chimney Supply’s radar when it came to ecommerce. Full Story: Digital Commerce 360
The downside of Covid-19’s ecommerce boom: longer delivery times
Ecommerce delivery times jumped by nearly 120% in some Southeast Asian markets this year, as a direct result of the boom in volumes since the start of the Covid-19 crisis. Full Story: Consultancy.asia
PUBLIC RELATIONS
6 Ways Tech Companies Can Enhance PR Coverage
Too often, tech business leaders misunderstand the importance of PR when it comes to building brand awareness for their new product or service. Full Story: Inc.com
How PR Helps Startups Attract VCs Remotely
Launching a thoughtful PR campaign can help startups connect with VCs. Full Story: Entrepreneur
MARKET RESEARCH
Global Market Research Services Market Opportunities and Strategies to 2030
This report provides the strategists, marketers and senior management with the critical information they need to assess the global market research services market. Full Story: Business Wire
You need a market research mind-set
“If you think about all the work that marketers do across demand gen, brand, product marketing…there are many different aspects. Full Story: MarTech Today
WEB DEVELOPMENT
Enhance Your Magento Store To Provide A Wonderful Year-End Shopping Experience
EMarketer predicts that U.S. consumers will spend more than $700 billion on e-commerce in 2020, which is an 18% increase from last year, while brick-and-mortar retail spending may decrease by 14%. Full Story: Forbes
How often should your business update its website design?
One of the most important questions facing any business is how often they should update their website. Full Story: AZ Big Media
MARKETING AUTOMATION
A Guide To Leveraging Marketing Automation
Marketing automation can help a business make the most of their online marketing efforts. Today’s business owner is busy, and not every small business can afford an entire marketing department. Full Story: Forbes
How to Get Started With Automating Your Marketing Funnel
Once you’ve established your funnel steps, you can automate many of the lead generation strategies to nurture prospects and guide them towards a sale. Full Story: Special Events
ANALYTICS & BUSINESS INTELLIGENCE
How To Optimize Business Intelligence In The New Remote Workforce Landscape
In just a few months, the coronavirus pandemic has changed the candidate sourcing and talent landscape. Full Story: Forbes
Google Analytics 4 Is Here – Is Martech Ready To Live It?
Analytics has become the most important tool for marketers as well as businesses. Today, it is being increasingly used in defining crucial marketing strategies. Full Story: Martechcube
BRANDING AND DESIGN
The Importance of Designing a Website Which Is Custom for Your Business
It takes effective strategies, time, patience, and persistence to build a bigger and better business. Full Story: MENAFN.COM
Building brand loyalty through authentic and relatable visuals
Businesses have faced an exceptionally challenging environment during 2020. While Covid-19 has affected people’s purchasing decisions, recent political events and protests have also had a direct impact on what consumers now expect from brands. Full Story: Elite Business Magazine
VOICE STRATEGIES
Google Assistant-enabled smart displays gain support for multiple accounts
Google today announced new features bound for smart displays like the Lenovo Smart Display, Nest Hub Mask, and the JBL Link View. Full Story: VentureBeat
The Spoken Word: Voice technology – The future of business
Voice is breaking technology barriers making human-technology interaction simple, intuitive and a personal form of communication. Full Story: Financial Express