By Integrated Marketing Platform | November 01, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
10 Best Practices to Utilize Chat Tools for Effective Marketing
Is your business using chat tools for marketing? If not, then you might want to include them in your marketing strategy sooner rather than later. Full Story: Business 2 Community
Managing the Approval of Marketing Content and Blogs
2020 has turned almost every industry upside down. The shift to remote working has been dramatically accelerated. Full Story: Business 2 Community
What You Need to Know About Marketing to Digital Boomers
Baby Boomers are one of the wealthiest generations to date, holding $2.6 trillion in spending power. Full Story: Business 2 Community
Top Tools for Efficient and Effective Marketing
When it comes to modern-day marketing, businesses and marketers are spoiled for choice. Full Story: Henri Le Chat Noir
4 Key Benefits of Video Content
Convenience and timing play important roles if you and your business really want to stand out. Full Story: Entrepreneur
When Can I Measure the ROI of My B2B Campaigns?
When you launch an advertising campaign, you want results. For B2C products, a digital ad with an incentive, such as a discount or limited-time sale, can lead ROI in short order. Full Story: Business 2 Community
Understanding and Mastering the Virtual Sale
Here’s how to grow and nurture sales relationships in a virtual environment. Full Story: Business.com
How to organically grow your business
Starting a business is not easy and comes with many challenges. It is a costly and time-consuming process that has the added pressure of needing quick results. Full Story: Augusta Free Press
SOCIAL MEDIA
Is Social Media Impacting our Lives Negatively? Study Reveals Interesting Details!
It goes without saying that social media has become a major part of our everyday lives. Full Story: Digital Information World
5 Benefits Of Social Media For Startups
So when you are a businessman, your primary focus is to have your customers satisfied and happy right? Full Story: Devdiscourse
Social Media: Its Effects on Depression and How to Fix It
The negative impacts of using social media have hazardously affects the mental health of the users. See some of its commonly found side-effects here. Full Story: News18
Top 10 Social Media Trends For 2021
Covid 19 has worked as a catalyst for accelerating initiatives and ideas that were still in the wings and may have not have happened so soon if it was not for the pandemic. Full Story: PressReleaseNetwork.com
SEARCH ENGINE
How to make more sales? 5 Powerful SEO Tips for eCommerce
Starting an eCommerce business can be a great way for up-and-coming entrepreneurs and creatives to earn a supplemental or primary income. Full Story: The Dubrovnik Times
5 Local SEO Tips From the Experts
When you are trying to make the best choices for the future, you need to market your business properly. Full Story: BittFlex
5 SEO Tools You Haven’t Heard of but Need to Try
Around 93% of all online activities begin with a search engine. Learning about the top SEO tools will take your website’s rankings to new levels of success. Full Story: Albany Times Union
The Under-Utilized SEO Strategy: Mission-Driven Content Marketing
Here you are again— clicking an article to learn about a shiny, new search engine trick. Full Story: Business 2 Community
MOBILE MARKETING
YouTube Improves Mobile Experience With 5 Updates
YouTube is rolling out five updates to improve the mobile experience for users. Full Story: Search Engine Journal
Facebook Begins Roll Out of Dark Mode on its Mobile App
After months of testing, and after launching dark mode options on every other one of its apps, Facebook has today confirmed that it’s now launching a full public test of dark mode within its main mobile app. Full Story: Social Media Today
How to Change Your Status on Discord
Your Discord status shows whether you’re busy or AFK. You can change it on the Discord website, the desktop app for Windows or Mac, or the mobile app for Android, iPhone, or iPad. Full Story: How-To Geek
A Savvy Guide to Getting the Most Out of Your Mobile
Upon release in 1983, the Motorola DynaTAC 8000X, the world’s first portable mobile phones cost a staggering $4000. Full Story: Tech Times
DIGITAL SIGNAGE/ SCREEN MEDIA
Corporate digital signage of the future and now
We all agree that the world has changed forever this year and we will need to coexist with this restrictive situation (at least in the near future). Full Story: AV Magazine
The impact of data can be felt across every industry. Whether it’s researchers using data to teach AI algorithms how to detect cancer more effectively than doctors currently can… Full Story: ITProPortal
EMAIL MARKETING
This email marketing tool could turn all your campaigns into gold
There’s one statistic that should stand above all others when you consider advertising and marketing strategies for your business. Full Story: TNW
Microsoft makes one-way email available to everyone
Office 365 users now have access to unlimited available recipient email addresses after the feature was added to Exchange Online. Full Story: AlKhaleej Today
E-COMMERCE
Business/Market Essentials For Ecommerce Platforms In B2B Businesses
We setup a B2B platform where their buyers from across the globe could access their collection and place orders for their products online. Full Story: BW Businessworld
Product Detail Pages Have Biggest Influence On Online Purchases
Ecommerce will grow by 22 percent this year as shoppers increasingly favor online over in-person. Full Story: AList
PUBLIC RELATIONS
Actions, Not Communication, Must Define Public Relations Discipline
Speaking to the PRCA, Richard Edelman laid down a challenge for the profession. Did he go far enough? Full Story: PRovoke Media
How to Do Public Relations for a Startup in 2020
Launching a startup is hard enough, and while going through this process in 2020 might seem like a truly daunting task, it is possible. Full Story: Business Wire
MARKET RESEARCH
You need a market research mind-set
“If you think about all the work that marketers do across demand gen, brand, product marketing…there are many different aspects. Full Story: MarTech Today
Neuromarketing – A tool for marketing success
Neuromarketing is a useful tool for marketing and helps in comprehension of the subconscious mind of customers. Full Story: The Times of India Blog
WEB DEVELOPMENT
How much does it cost to build a website?
With lockdowns around the world affecting people’s ability to get out and visit businesses in person, it’s never been more important to have a website so that you can connect with people online. Full Story: ITProPortal
How to build a website with WordPress
Discover if the world’s most popular content management system is right for you. Full Story: ITProPortal
MARKETING AUTOMATION
9 Tech Innovations That Defined the 2010s
A look back at the ten most impactful innovations of the 2010s. Full Story: The Advocate
The best artificial intelligence intentions are hitting corporate walls
Artificial intelligence and machine learning have come a long way in recent years, with solid business cases, powerful algorithms, vast compute resources, and rich data sets now the norm for many enterprises. Full Story: ZDNet
ANALYTICS & BUSINESS INTELLIGENCE
Why do Businesses Need to Leverage Embedded Analytics?
Today, disruptive technologies like artificial intelligence (AI), big data, the Internet of Things, cloud, and blockchain have the potential to revolutionize almost every aspect of our professional and personal lives. Full Story: Analytics Insight
How Analytics is Changing the World of Sports
We are witnessing the world of sports change right in front of our eyes. Full Story: Analytics Insight
BRANDING AND DESIGN
The 3 Basics of Startup Branding
One of the most important steps when starting a business is branding your new company. Do you know what defines your brand? Full Story: AllBusiness.com
4 Tips for Boosting Your Brand Reputation
Are you looking for a way to earn the trust of your customers and grow your business? If so, you should focus on your brand reputation. Full Story: Business 2 Community
VOICE STRATEGIES
AI-POWERED LANGUAGE APPS ARE THE NATURAL EVOLUTION OF E-LEARNING
Distance learning and remote teaching have increased reliance on tech making it a reality, and able to traverse borders with less regard for physical geo-locations. Full Story: Analytics Insight
What Are Alexa Skills & Are They Worth Using?
Apps for Amazon Alexa devices, called ‘skills’, offer more ways for people to use Alexa via voice commands, but how worthwhile are they? Full Story: Screen Rant