By Integrated Marketing Platform | November 18, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Demand marketing is evolving past leads towards revenue. Are you adapting too?
That value comes in the form of revenue. Widup said that the best B2B marketers hold themselves accountable to revenue as a shared goal between Sales and Marketing, and the two need a plan to work together. Full Story: Diginomica
Activating core data to drive targeted marketing
A holistic view of bank customer data can identify individual needs and build campaign messaging with the most relevant and personalized offers. Full Story: BAI
What Is Inbound Marketing and How Does It Support Marketing Strategy?
Inbound marketing is any marketing campaign where consumers initiate an interaction with a brand. Full Story: CMSWire
The Importance of User Generated Content in Marketing Strategies
As the industry slowly continues its road to pre-COVID traveling numbers, it’s critical for hospitality brands to introduce effective marketing strategies… Full Story: Hospitality Net
Three Trends That Could Affect Marketing And Communications In 2022
The year 2021 continued to throw some curveballs at CMOs looking to get their feet back under them after a tumultuous 2020 and 2021… Full Story: Forbes
Don’t make these marketing budget mistakes in 2022
Next year is shaping up to be another tumultuous time for CMOs who must predict what channels will be most successful. Full Story: Marketing Dive
Why Your Business Needs Community Marketing
It’s also a way to indirectly promote your business without adopting a ‘push’ marketing strategy. Full Story: CustomerThink
Set Your Marketing Ops Team Up for Success in 2022
I’ve heard more than one marketing leader describe marketing operations (Marketing ops, MOPs) as the ‘backbone of the modern marketing team.’ Full Story: CMSWire
SOCIAL MEDIA
Social Media Marketing Trends To Watch In 2022
Marketers aren’t clairvoyant but they can keep a finger on the pulse of trends. Full Story: Alist Daily
How To Convert Conversations Into Leads On Social Media
Social media has never been a hotter avenue for marketers to venture down than it is today. Full Story: Forbes
Blog: Can social media become less powerful?
Almost everyone with internet access knows and uses social media. While not liked by everybody, in the digital prism of our world, it seems it’s not about taste anymore, but a need to connect, to share, to find information. Full Story: Mobile World Live
Staff Up On Social Media: Recruiting Strategies For A Socially Distanced Age
Here’s a tough situation for you: Top talent is necessary to scale your company. Full Story: Forbes
SEARCH ENGINE
Google: Bolded Text Can Help Your SEO
Bolding important pieces of text in a paragraph can improve a webpage’s SEO and make the content easier for Google to understand. Full Story: Search Engine Journal
Does The New ‘You’ Search Engine Stand A Chance Against Google?
The new search engine You.com has set out to end the days of Google domination with enhanced privacy, no ads, and an innovative new design and layout. Full Story: Screen Rant
Keyword Stuffing Can Kill Your SEO: Here’s How to Avoid it
Your website depends on SEO, especially when trying to have your website rank for specific keywords. Full Story: London Post
Fresh Content As A Google Ranking Factor: What You Need to Know
Does Google consider content freshness as a ranking factor as it compares your content against others to find the best answer for searchers? Full Story: Search Engine Journal
MOBILE MARKETING
6 important tips for holiday season mobile marketing
The holiday season presents an abundance of opportunity for mobile marketers. And that’s truer now than ever. Full Story: The Drum
3 things consumers want from retailers
Consumers want more than general loyalty programs, enjoy shopping at one-stop destinations and love brands that offer an easy return process. Full Story: Retail Customer Experience
16 Essential Considerations For An Effective Business Mobile App
The increasing ubiquity and use of smartphones provide businesses today with a unique opportunity: the ability to be ever-present and ready to serve customers through a custom mobile app. Full Story: Forbes
How to grow your small business with a mobile app
If you’re a business owner, a mobile app has probably crossed your mind at some point. Full Story: The Salt Lake Tribune
DIGITAL SIGNAGE/ SCREEN MEDIA
5 Different Types of Digital Signage
Five types of digital signage and how they can be used. Learn how businesses are using digital signage to attract customers and increase sales. Full Story: Onrec
5 reasons why your business needs digital signage
Nobody can deny the impact technology has had on business operations across the globe. Full Story: Augusta Free Press
EMAIL MARKETING
3 Cold-Email-Marketing Tips to Get More Clients Fast
You can’t just send emails and hope for a response. Full Story: Entrepreneur
Top 7 Tools You Should Invest In 2021
Whether you are a startup or an enterprise, investing in a proper stack of digital tools just makes good business sense. Full Story: Analytics Insight
E-COMMERCE
9 Essential Ecommerce Site Optimizations to Boost Holiday Sales
Check out these proven tips for driving higher average order value and conversions to sale on your ecommerce site this holiday season. Full Story: Search Engine Journal
Structuring Google Ads Campaigns for Success
Google Ads has implemented many changes this year. Most involve more automation. Google has streamlined the setup for how keyword match types trigger ads. Full Story: Practical Ecommerce
PUBLIC RELATIONS
Can PR Drive Lead Gen for Tech Startups?
With changes to Google advertising policy and Facebook and Instagram shifts, public relations, or PR, could be the new key to lead generation. Full Story: Business 2 Community
How To Get It Right With Complex Public Relations Clients
As a general assignment reporter, it is routine to take a subject you had zero knowledge about at 9 a.m. that day and become an expert on it by 4 p.m. that same day. Full Story: Forbes
MARKET RESEARCH
Market Research Results: What Dietary Expectations Do Millennial Travelers Have?
Food trends change every few years. The 2010s brought us quinoa, the Millennial-staple avocado toast, imitation meat products, and keto became a lifestyle for some people. Full Story: Hospitality Net
WEB DEVELOPMENT
WordPress Template Plugin Vulnerability Hits +1 Million Sites
WordPress plugin by the makers of Astra Theme patched an XSS vulnerability that can lead to total site takeover and attacks on site visitors. Full Story: Search Engine Journal
AI Tools That Are Changing The Game for Small Business Owners
Small business owners regularly make the following mistake. Full Story: Business-Review.eu
MARKETING AUTOMATION
AI is revolutionising this industry. Right investments could lead to big profits
Several AI applications are gaining traction in how businesses are pushing innovation and developing business strategies. Full Story: Mint
How Happiness Technology Is Affecting Our Everyday Lives
When the topic of artificial intelligence (AI) comes up, it often elicits varied responses. Full Story: Entrepreneur
ANALYTICS & BUSINESS INTELLIGENCE
Three Strategies For Improving Your Marketing Analytics
Data has become both a blessing and a curse for marketers. Full Story: Forbes
Elevate Your App Campaign Game with Marketing Analytics
Mobile marketing goes hand in hand with data analysis. Full Story: Analytics Insight
BRANDING AND DESIGN
Do NFTs have a branding problem?
The NFT landscape is rapidly developing and there is barely a day that goes by where there is not a major brand launching a new NFT project or a platform announcing a new NFT integration. Full Story: Lexology
How to Make Your Graphic Design Portfolio Stand Out
Here’s what experts and hiring managers look for in your portfolio. Full Story: Built In
VOICE STRATEGIES
Amazon starts rolling out Alexa’s Conversation Mode on Echo Show 10
You can chat back and forth with the voice assistant without reusing the wake word. Full Story: Engadget
6 underused Alexa tricks to try with your Amazon Echo device
If you didn’t know about these useful Alexa features, now’s the time to try them out. Full Story: CNET