By Integrated Marketing Platform | November 17, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How Data Should Shape Marketing Strategy
When marketing strategy is developed, the question of how to stitch together imagination and data surfaces. Full Story: Forbes
How New Digital Privacy Laws Will Impact Your Marketing Plan
The most significant of these changes for digital marketers is the consumer’s ability to opt out of tracking. Full Story: Forbes
How Do You Write a Marketing Plan for Your Small Business?
All of this is impressive, but if customers are unaware of it, it may be for nothing. Full Story: CStore Decisions
How QR Codes Can Enhance Your Marketing Strategy
Nowadays, business owners and founders could easily find themselves drifting when thinking of what a new offering might consist of and how they might market it. Full Story: Forbes
Do Not Fear Marketing Technology Platforms
The challenges facing senior leaders of marketing and business development teams at professional services and law firms today are enormous – particularly if you are not at an enormous firm. Full Story: JD Supra
Are You Outsourcing Your Marketing? You Should Be!
Did you know that marketing was once considered a passing trend? Full Story: BBN Times
Why Growth Marketing Is The Next Frontier Of Marketing
The marketing world is no stranger to fleeting fads, but one relatively new form of marketing may arguably redefine the entire industry. Full Story: Forbes
A practical marketing guide for your business
While it may seem obvious to determine your audience and goals before you begin your marketing journey, it’s a step in the process that often gets overlooked or rushed through without proper consideration. Full Story: ColoradoBiz Magazine
SOCIAL MEDIA
Is Social Media Making People Tell More Lies?
Social media has made it so that you can communicate with a really wide range of people, and for the most part that has ended up doing quite a bit of good in the world. Full Story: Digital Information World
Five Organic Social Media Metrics Every Company Should Be Tracking
When you kick off a social media campaign, you’re going to see all kinds of metrics in your dashboard. Full Story: Forbes
Eight Key Steps For New Businesses Looking To Build A Social Media Following
When you start a new business, one of the first things you need to do is create your social media pages and start building an online presence. Full Story: Forbes
What Should You Post on Social Media? 70 Killer Content Ideas for 2022
Are you trying to figure out what you should post on social media? Want a list of content ideas to share with your fans and followers? Full Story: Social Media Today
SEARCH ENGINE
5 ways to improve organic SEO with customer reviews
Learn how online referrals can boost your site ranking. Full Story: Search Engine Land
Local SEO: SMEs’ Secret Superpower
When it comes to online marketing, big businesses often have budgets that dwarf those of SMEs, making it harder for smaller companies to compete for digital space. Full Story: Stuff.co.nz
PrestaShop SEO: 12 Practical Ways to Improve Your Store’s Ranking In 2022
Are you running your store without optimizing it for search engines? Full Story: Business 2 Community
How to Remove Yahoo Search Engine from Chrome
This tutorial is about the How to Remove Yahoo Search Engine from Chrome. Full Story: BollyInside
MOBILE MARKETING
Make Mobile Marketing Count in Your 2022 Customer Experience Strategy
Mobile marketing is growing in strategic importance and value, not just because a majority of people use their phones for almost a quarter of their waking day, but also because it has such a broad spectrum of use cases for marketers, many of them directly linked to revenue generation. Full Story: CMSWire
16 Essential Considerations For An Effective Business Mobile App
The increasing ubiquity and use of smartphones provide businesses today with a unique opportunity: the ability to be ever-present and ready to serve customers through a custom mobile app. Full Story: Forbes
TOP 10 PROGRAMMING LANGUAGES THAT ALL MOBILE APP DEVELOPERS SHOULD KNOW
As the process of mobile app development has been evolving day by day, the approach to it has been transforming too. Full Story: Analytics Insight
Mobile App Security Threats and Ways to Mitigate Them
Not long ago, this resonated across the global business landscape as mobile users skyrocketed and the mobile industry stakeholders grew unprecedented. Full Story: G2 Learning Hub
DIGITAL SIGNAGE/ SCREEN MEDIA
TOP FOUR PROGRAMMATIC TRENDS FOR 2022
The pandemic brought drastic changes to the world of programmatic. Full Story: Ad Age
There’s a Huge Opportunity to Sell Restaurant Digital Signage Content Management
Digital signage offers an efficient and effective way to share product information, instructions, opportunities and content that helps engage customers and enhance their experience. Full Story: XaaS Journal
EMAIL MARKETING
The Most Important KPIs to Track the Effectiveness of Your Email Marketing Strategy
By 2022, more than 347.3 billion emails will be sent each day—nearly 50 billion more per day than in 2019. That’s a staggering increase. Full Story: MarketingProfs
Unlock the Full Potential of Your Email Marketing Efforts With VMCs and BIMI
Email remains an important part of the marketing toolbox. Approximately 80% of marketers reported an increase in email engagement over the previous 12 months, according to a 2020 study by HubSpot. Full Story: MarketingProfs
E-COMMERCE
Buy Now, Pay Later Boosts Shoppers’ Online Options For The Holidays
Buy now, pay later — or BNPL, as it is known in the industry — is the 21st-century incarnation of the installment plan, an idea that shook up retail more than a century ago. Full Story: International Business Times
How ecommerce brands can solve the challenges of iOS 15 with SMS marketing
Apple’s latest mobile operating system, iOS 15, is here and it’s having a serious impact on email marketing. SMS is the solution. Full Story: Marketing Week
PUBLIC RELATIONS
The Future Of PR In 2022: Four Steps For Crafting An Effective Strategy
It’s almost 2022 already? Where did the time go? Full Story: Forbes
Why PR Never Gets Old And How It’s Evolved
Despite the technological innovations of the past 20 years and living in a time now unimaginable without the internet, public relations (PR) has not aged. Full Story: Forbes
MARKET RESEARCH
Why Businesses Can’t Afford To Skip Market Research
When launching a new campaign, product or new line of service, many businesses – both large and small – choose to forgo an important step: market research. Full Story: Forbes
WEB DEVELOPMENT
Make 2022 the Year You Finally Learn to Code
Learning to code can help your business grow. Full Story: Entrepreneur
TOP 10 PROGRAMMING LANGUAGE BOOTCAMPS TO LOOK OUT FOR IN 2021
Nowadays, every innovative tech requires the use of at least one programming language. Full Story: Analytics Insight
MARKETING AUTOMATION
Artificial intelligence: Everyone wants it, but not everyone is ready
Artificial intelligence technologies have reached impressive levels of adoption … within the realm of IT/enterprise data, such as CRM, ERP, and marketing. Full Story: ZDNet
The 5 Biggest Customer Experience (CX) Trends In 2022
Improving customer experience (CX) – a concept that involves everything from the level of service to how well products fit into their lives – is a huge focus for businesses in 2022. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
A lean startup’s growth marketing tech stack
You’ve launched a few paid acquisition channels and are now starting to see your first leads trickle in. Maybe you’ve even set up a drip campaign to convert these leads into paid subscriptions. Amazing! Full Story: TechCrunch
Three Strategies For Improving Your Marketing Analytics
Data has become both a blessing and a curse for marketers. Full Story: Forbes
BRANDING AND DESIGN
How To Think Creatively About Branding At DesignerCon
DesignerCon, a universally known convention for anyone who enjoys toys and other collectibles, returned this year to Anaheim Convention Center. Full Story: Forbes
What does your company’s brand say about it?
As Jeff Bezos once said, “A brand for a company is like a reputation for a person.” Branding is all about personification—giving human traits to a brand. Full Story: Fast Company
VOICE STRATEGIES
Sonos Voice Assistant Code Leaks
The long-rumored Sonos voice assistant may be imminent, according to some code strings first shared on Reddit. Full Story: Voicebot.ai
Cortana and Alexa Are No Longer on Speaking Terms
Microsoft’s Cortana and Amazon’s Alexa have called it quits, as Microsoft dropped the Cortana-Alexa integration. In fact, the company dropped it in September 2021, and it took the internet until November to notice. Full Story: How-To Geek