By Integrated Marketing Platform | May 25, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Content marketing strategy: More than just content
Content marketing now plays a key role for any brand and in any industry. Full Story: Doxee
Four Marketing Tactics To Start Right Now To Prepare For Growth In The Coming Year
The International Monetary Fund stated in March 2021 that it anticipates 6% economic growth in 2021, an increase from previous forecasts. Full Story: Forbes
A Three-Point Agenda For Marketing Success In The Covid-19 Era
The past year, as the health crisis upended businesses, we saw markets struggle and consumers reach for their wallets less in many industries. Full Story: Forbes
Why Personalization Matters in Marketing
Marketing campaigns are either memorable or they are flops. There really is no in-between when you are talking about reaching customers. Full Story: NuWire Investor
Why And How To Leverage TikTok For Influencer Marketing
In 2020, TikTok rocked social media as users all around the world flocked to the novel video-sharing app for distraction and entertainment during the pandemic and user numbers increased. Full Story: Forbes
Everything You Think You Know About Influencer Marketing is Wrong
Once you have a more realistic understanding of influencer marketing, you can effectively add it to your overall marketing strategy – without expecting the impossible. Full Story: Business 2 Community
Five Worst Marketing Mistakes Businesses Make
For you to connect to the right people, get the right customers, and have everyone talking about your company, you need a strong marketing campaign. Full Story: Influencive
Are B2B and B2C marketing really any different?
Marketing to businesses is strategically no different from marketing to consumers, but using the same tactics for both won’t be effective. Full Story: Marketing Week
SOCIAL MEDIA
4 Simple Tips To Help Improve your Instagram Presence
While TikTok has seemingly stolen some of its thunder of late, Instagram still remains a key focus for marketers – and rightly so. Full Story: Social Media Today
Why social media marketing is failing to impress in the boardroom
You’re presenting everything, so why does it feel like you’re saying nothing? Full Story: Marketing Mag
No, Conservative social media isn’t going away
In the months that led up to and followed the 2020 U.S. presidential election, conservative social media apps exploded. Full Story: Fortune
The World’s Top 50 Influencers Across Social Media Platforms
In the modern digital world, social media reach is power. Full Story: Visual Capitalist
SEARCH ENGINE
The Secret to Super Successful SEO
You need backlinks for SEO. Here’s how to get more meaningful links at a lower cost. Full Story: Entrepreneur
Organic SEO Is Becoming More Important As Privacy Concerns Grow
When it comes to understanding their audience, marketers don’t like to guess. Full Story: Forbes
Startpage search engine review
A search engine that makes big claims about protecting user privacy. Full Story: TechRadar
Top SEO Trends for everyone to follow
In the modern day, online marketing has developed as the most potent kind of marketing. With over 4.66 billion active internets according to statics of 2020 report, there is no question an enormous opportunity for businesses to gain through digital advertising. Full Story: Vents Magazine
MOBILE MARKETING
Mobile app growth climbs 31% in first quarter
Mobile apps installation and usage continue last year’s strong growth trends. Full Story: TechRepublic
Mobile app developers potentially expose personal data of 100 million Android users
After examining 23 Android applications, Check Point Research noticed mobile app developers potentially exposed the personal data of over 100 million users through a variety of misconfigurations of third party cloud services. Full Story: securitybrief
Shopping on TikTok increases by 553 per cent
Research from Bazaarvoice’s Influenster community reveals that shopping on TikTok has increased by a gigantic 553 per cent in the past 12 months. Full Story: Mobile Marketing Magazine
An Intro To Creating Engaging Custom Mobile Apps
Now more than ever, it is imperative that restaurant and hospitality brands have a mobile app that is custom to their brand. Full Story: Fast Casual
DIGITAL SIGNAGE/ SCREEN MEDIA
A live webinar entitled “Digital Signage Reimagined,” hosted by Digital Signage Today and sponsored by Intel addressed how digital signage has evolved and how companies are reimagining the technology. Full Story: Digital Signage Today
Five Ways Digital Signage Can Improve Courthouses
Courts and the people who work within them have a responsibility to the public. Full Story: Nerd’s Magazine
EMAIL MARKETING
Email Marketing Trends to Watch in 2021
Email marketing is rapidly rising as a robust way for businesses to advertise, build relationships, and keep in touch with customers in the UK. Full Story: TechRound
10 Email Design Trends to Supercharge Your 2021 Newsletters
2020 was an unexpected year full of challenges, transformations, and adjustments. Full Story: CustomerThink
E-COMMERCE
Bridging the Gap Between eCommerce and Real-World Experiences
As eCommerce continues to prove itself as one of today’s most lucrative marketing channels, companies should ensure that they’re prepared to double down on their online channels. Full Story: Business 2 Community
Ways to Increase the Visibility of Your Ecommerce Store
With more than 20 million active eCommerce stores across the globe, it can be intimidating to start your own eCommerce business in today’s market. Full Story: techbuzzireland
PUBLIC RELATIONS
Three ways PR can help curb gender-based violence
Public relations can serve as an ideal tool to bring down (and possibly eliminate) gender-based violence (GBV) all over the world — and especially in a country like South Africa. Full Story: Media Update
The role of public relations is crucial to building and maintaining a good reputation for a company, yet there’s often confusion surrounding what exactly it does. Full Story: Forbes
MARKET RESEARCH
The Market Research Services market will register an incremental spend of about USD 7 billion, growing at a CAGR of 2% during the five-year forecast period. Full Story: Troy Record
WEB DEVELOPMENT
These Courses Will Help You Understand Web Development and Design
Want to be a web designer but don’t have any skills? Full Story: MakeUseOf
How Much Does It Cost to Build a Website for a Small Business?
A website is your business’s virtual storefront. The costs of creating and maintaining a website are huge. Full Story: Vents Magazine
MARKETING AUTOMATION
The Dynamic Duo: Best Practices for Remote Marketing and Sales Teams Working Together
Imagine that you have just worked for months on the perfect marketing campaign. Full Story: MarTech Series
Business Marketing: Understanding the Basics Right to Email Automation
With email marketing being the most effective channel to trigger a user’s actions, timely personalized and hyper-relevant content is the need of the hour, which is slowly evolving. Full Story: GISuser.com
ANALYTICS & BUSINESS INTELLIGENCE
Real-time analytics: 7 tips for success
Fast and accurate insights are crucial in today’s data-driven world, making real-time analytics essential for many enterprises. Here’s how to get it right. Full Story: CIO.com
Google Analytics Basics for Beginners: Metrics to Get You Started
Google Analytics is an amazing, free platform that’s been around since 2005 and is still the world’s leading analytics platform for understanding a website’s performance. Full Story: Business 2 Community
BRANDING AND DESIGN
Name your Business for Branding, Marketing and SEO
Got your business idea? Great — let’s get it off to the best possible start with a good foundation for Branding, Marketing and SEO with a great name. Full Story: EIN News
Five Steps To Design A Brand That Will Elevate Your Success
In any industry, personal branding is one of the most powerful ways you can set yourself apart from your competition. Full Story: Forbes
VOICE STRATEGIES
Google’s voice assistant more accurate than Alexa, Siri for medication info, study suggests
The study is a follow-up to a 2019 study in which Google also ranked first place. The updated study shows that all three voice assistants are working toward improving accuracy, according to a May 19 news release on the study. Full Story: Becker’s Hospital Review
Spokestack Introduces Personalized Voice Assistant Development Platform for Web and Mobile Apps
Voice technology startup Spokestack has debuted a new tool for personalizing custom voice assistants using machine learning. The Spokestack Maker toolset aims at streamlining and speeding up the process of integrating custom voice assistants into web and mobile apps. Full Story: Voicebot.ai