By Integrated Marketing Platform | March 10, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Why Your Local Community Should Be Central To Small Businesses’ Marketing Strategy
It goes without saying that last year was incredibly tough for many small businesses (SMBs). Full Story: MinuteHack
10 Truths About Marketing After the Pandemic
It’s safe to say that 2020 was a year like no other and that 2021 will certainly not revert back to the old normal. Full Story: Harvard Business Review
Three Communication Tips for B2B Marketers Adapting to Uncertain Times
Considering the evolving environment and potential new challenges ahead of us, how can we ensure we adapt to the moment and communicate in the best way possible? Full Story: MarketingProfs.com
How To Adapt Your Marketing To The Current Times
But (and this is a huge but), true professionals know that certain times require certain measures. Full Story: Forbes
How To Use Content Marketing To Build Brand Trust
Building trust with your customers is one of the most important things you can do for your business. In addition to potentially boosting revenue, trust can be a great barometer of growth. Full Story: Forbes
Are You Using Your Marketing Technology to Create a Better Website Experience?
Here are Three Key Factors that every Marketing team should keep in mind, to make the most of their Marketing Technologies and Website experience: Full Story: MarTech Series
Marketing And CX Transformation: How Customer Centricity Creates Value
While digital transformation is a universal imperative, it means different things to different C-suite leaders. Full Story: Forbes
Account-Based Marketing And Sales In Tech: Five Trends That Will Matter This Year
The upheaval from 2020 has forced many companies to accelerate their digital transformation and collaboration initiatives. Full Story: Forbes
SOCIAL MEDIA
How To Respond To Negative Social Media Reviews
From internet trolls to keyboard cowboys, competitors pretending to be customers, or a genuine consumer complaint, it doesn’t matter how incredible your product is or how strong your brand’s customer service skills are; you will experience the dreaded bad social media review. Full Story: Forbes
Instagram Tests New Auto-Captions Option for Instagram Stories
This would be a welcome addition for many social media managers. Full Story: Social Media Today
How Chipotle Leveraged Social Media Analytics To Pivot During The Pandemic
The pandemic has impacted every aspect of our day-to-day lives, including how and what we choose to eat. Full Story: Forbes
Facebook Adds ‘Holiday Mode’ Option to Marketplace
Facebook has added a new ‘Holiday Mode’ to Marketplace. which effectively enables users to pause their Marketplace listings if they go away. Full Story: Social Media Today
SEARCH ENGINE
How Does SEO Service Add Value To Your Businesses?
SEO has been prevalent for couple of years, especially in these days. Full Story: Bangkok Post
Web design and SEO are intertwined. You can’t have one without the other. SEO can generate traffic, but conversion-focused web design is the real kicker. Full Story: AdNews
How SEO and Reputation Management Work Together
Digital media is the cutting edge, new variety of brand management. Full Story: Chiang Rai Times
The Magic Wheel of PPC Automation Optimization
Human-guided automation is the future, and knowing how to manage and optimize automated PPC campaigns is key. Full Story: Search Engine Journal
MOBILE MARKETING
How 5G will affect the Mobile App industry
When we mention the potential in mobile connectivity, the buzzword immediately goes to 5G. Full Story: Medium
Mobile First Design Is Over. Welcome To Mobile In Mind.
App design’s favorite paradigm is evolving — are you keeping up? Full Story: Built In
T-Mobile ramps advertising ambitions
T-Mobile US revealed plans to launch a new advertising programme which will allow it to share subscriber data with third parties, following rivals in a bid to capitalise on interest in targeted marketing. Full Story: Mobile World Live
How To Choose A Mobile Banking Or Personal Finance App
Mobile banking apps and personal finance apps can make managing money easier, from anywhere and at any time. The challenge may be deciding which app—or apps—to use to stay on top of your financial life. Full Story: Forbes
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital Signage Aids Accurate Messaging in a Pandemic-Aware World
As restaurants and retail operations get back on their feet and restrictions are eased, many are faced with a host of challenges. Full Story: QSRweb.com
Is used digital signage worth it?
With many retailers going under due to COVID-19, they have had to sell their digital signage equipment. Full Story: Digital Signage Today
EMAIL MARKETING
12 Ways to Use Direct Marketing
Direct marketing uses advertising tactics such as email marketing, mail drops and paid ads online to reach customers with targeted marketing messages. Full Story: Business 2 Community
Best Customer Tracking Methods for Your Small Business
This is helpful because you’ll be able to use that information to tailor your email marketing campaign and create more effective email lists. Full Story: Business.com
E-COMMERCE
How to Promote Your Ecommerce Store with Instagram Videos
The e-commerce industry is expected to grow more rapidly than ever before. This is why everyone is trying to establish their own ecommerce store in order to grab a slice of the pie. Full Story: ABCmoney.co.uk
Five tips on how to grow an eCommerce startup
Here are five tips for entrepreneurs who are wanting to grow their eCommerce startup: Full Story: Ventureburn
PUBLIC RELATIONS
The Difference Between Marketing And PR — And Why It Matters
As the CEO of a B2B tech PR agency, I have encountered many who mistake these fields as two different names for the same thing, with the same goals and outcomes. Full Story: Forbes
How Three Pieces of SEO Data Can Fuel Your PR Strategy
Conversations around the integration of PR and SEO are nothing new. Full Story: PR News – For Smart Communicators
MARKET RESEARCH
How Strategic Market Research Can Help Your Company Determine Your Customer’s Changing Values
While it’s natural for people’s values to evolve throughout their lives, the stress and anxiety that have come with the pandemic have been a catalyst for more rapid change. Full Story: Customer Think
Two-thirds of UK businesses commissioned unused market research in 2020
Market research went unused among UK businesses due to the disruptions and delays caused by Covid-19, with one of the main factors being outdated data as a result of societal changes in the wake of the pandemic. Full Story: Information Age
WEB DEVELOPMENT
You’ve built your website, it’s up and running, and you’re all set. Actually, there’s one more important step: setting up a backup plan and schedule. It’s easier than you think, just follow these simple steps. Full Story: PCMag.com
16 Simple Website Changes That Can Make A Brand More Appealing
However, business owners may not always know how to make a site attractive to users, especially if they’re not well-versed in UX or web design. Full Story: Forbes
MARKETING AUTOMATION
Marketing Automation and its Components
Marketers can engage consumers in both online and offline platforms with automation. Full Story: Marketing Tech Outlook
2021 Emerging Trends: How Artificial Intelligence Will Affect Creative Decisions
For as long as we can remember, creative decision-making has been largely subjective. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
Why BI And Analytics Help Build Resiliency Beyond COVID
The report found 65% of organizations either canceled or temporarily delayed BI and analytics projects, and more than 50% either reduced or froze their BI and analytics budgets last year. Full Story: AiThority
How To Check Your TikTok Analytics And Stats
Tracking your TikTok analytics is essential if you want to understand the impact and reach of your content. Full Story: Alphr
BRANDING AND DESIGN
Progressive Marketers Increasingly Hear Their Brands As Well As See Them
2021 has seen a series of rebranding exercises by the likes of General Motors, Pfizer and Burger King. Full Story: Forbes
The colourful world of brand psychology
Have you noticed how colours are often used to describe feelings? Someone might say ‘this colour feels warm’, ‘black looks sad’ or even ‘this is a happy colour’. It isn’t just instinct — it’s psychology. And it can do a lot for your branding. Here’s why. Full Story: Media Update
VOICE STRATEGIES
Here are all the Alexa commands you can use
Amazon’s digital voice assistant Alexa powers more than 150 different products from Echo devices, to headphones and PCs, to cars and smart home devices. The digital voice assistant can tend to tasks such as ordering goods, finding information, playing music, mapping routes, or reading email. Full Story: The Express Tribune
Tips for implementing voice technology in the enterprise
Speech recognition software is a couple of decades old, but it wasn’t until the 2011 introduction of Siri, Apple’s digital assistant, that AI-driven voice technology began infiltrating everyday life. Full Story: TechTarget