By Integrated Marketing Platform | June 22, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
7 tips for choosing an Affiliate Marketing Program
lmost everyone is looking for ways to make a little extra money in this digital age. Full Story: Vanguard News
5 Ways to Use Texting to Grow Your Sales and Marketing
Improving sales and marketing often comes down to speed and convenience, which makes text messaging a great asset for growth. Here’s how. Full Story: Entrepreneur
5 Digital Marketing Strategies to Drive More Sales
From stiff competition to savvy buyers, B2B sellers have much to contend with. How do you drive more sales? Check out these tips. Full Story: Greater Kashmir
Google PPC Can Improve Your HVAC Marketing Strategy
Digital channels are frequently talked about as a necessary component of modern HVAC marketing strategies, but most of the business impact is measured with KPIs like cost per lead and total lead volume. Full Story: ACHR News
Inconsistency is a Content Marketing Poison, But It Doesn’t Have to Be
It’s one of the most nefarious and least acknowledged reasons for failure. So what can you do about it? Full Story: Entrepreneur
Brand Awareness: how to increase it through content marketing
Content marketing and Brand Awareness are two concepts–two realities and two processes–that are closely related to each other. Full Story: Doxee
Why post-cookies performance marketing is a sure thing
As Apple and Google have strengthened their privacy rules, many of the largest ad platforms have begun to “lose signal,” Full Story: Ad Age
Creative B2B Digital Marketing Strategies for Today’s Business
How marketers connect with and sell to B2B audiences has altered in the digital age. Digital marketing has emerged and continues to command greater attention. Full Story: Nagaland Post
SOCIAL MEDIA
Humanization: The Key To Brand Success On Social Media
It’s hard to pinpoint when it started, but sometime in the last decade, people started to notice a shift in how brands were behaving online. Full Story: Forbes
4 Simple Social Media Integration Tactics to Start Using Right Now
No brand will have a worthwhile presence without integrating various social media channels. It took me years to learn this. Full Story: Inc. Magazine
10 Essential Career Tips If You’re Just Starting Out In Social Media Management
Social media management is a career field filled with limitless opportunities in our increasingly digital world. Full Story: Forbes
Shopify Taps Twitter to Boost Merchants’ Social Media Reach
Shopify Inc. is adding Twitter Inc. to its growing list of social media partners as it aims to help businesses reach buyers across a range of online platforms. Full Story: Bloomberg.com
SEARCH ENGINE
Finding weird stuff (FWS) is part of SEO
While we certainly want a good process to keep SEO efforts moving forward, we must also not fully depend on tools to tell us what to do. Full Story: Search Engine Land
Local SEO For Small Businesses: 7 Top Ways To Gain Visibility
Discover proven local SEO practices and tactics to help your small business get found by motivated local customers. Full Story: Search Engine Journal
Top 8 SEO Chrome Extensions + 5 Bonus Life Hack Extensions
Google’s Chrome browser is made even more flexible with the addition of extensions that perform handy tasks. Full Story: JumpFly
6 New Market Brew SEO Tools That Predict Google Algorithm Update Impacts
Have your clients’ websites recently lost rankings? Need to explain a dip in traffic and accurately pitch future SEO recovery efforts to clients? Full Story: Search Engine Journal
MOBILE MARKETING
Top 70 Mobile Ad Mediation Platforms for Apple Store and Android Apps
The usage of mobile devices and internet accessibility have both grown tremendously in this century, more than it was anticipated. Full Story: Startup Info
How Much Does It Cost To Develop A Healthcare Mobile App?
The healthcare industry has rapidly transformed its services before our eyes. It has contributed to the digital revolution of mHealth apps. Full Story: CustomerThink
Google shuts down the Android Auto mobile app
According to a recent report, Google recently closed the mobile version of Android Auto. Full Story: Gizchina.com
Why Should Your Business Choose Cloud Backend As A Service For App Development
Behind every software application is a series of comprehensive backend services intended for supporting the frontend that you use and see each day. Full Story: Appinventiv
DIGITAL SIGNAGE/ SCREEN MEDIA
How To Use Digital Out-Of-Home Strategies To Mitigate Supply Chain Woes In 2022
This is where digital out-of-home (DOOH) and your internal inventory data can come into play. By leveraging insights on in-stock or… Full Story: Forbes
Questions to ask before selecting a digital signage solution
The decision to purchase technology is a complicated one. Full Story: K-12 Dive
EMAIL MARKETING
Why Email Marketing Is Still Important in the Digital Era
There are digital marketing trends that come and go. At some point, your biggest social media platform may no longer exist – remember MySpace and Vine? Full Story: Inc. Magazine
5 Reasons to Prioritize Email Marketing – and Sell More
Brands that communicate with email effectively have a clear advantage. Full Story: CustomerThink
E-COMMERCE
Dropbox Shop and Creator Ecommerce
Last year, Dropbox released the beta version of Shop, its new commerce platform, giving content creators a lightweight ecommerce store aimed at downloadable digital products. Full Story: Practical Ecommerce
Shopify unveils new tools, Twitter tie-up to beat e-commerce slowdown
Shopify Inc (SHOP.TO), has launched new tools to help its merchants sell to other businesses and on Twitter. Full Story: Reuters
PUBLIC RELATIONS
How companies can handle personal misconduct of employees to avoid PR storm
In recent times, i-Cable News has been involved in online chatter as one of its high ranking executives was caught on camera with a woman on a ferry during work hours. Full Story: Marketing Interactive
No budget for PR? Here are 4 free ways to promote your company
PR is hard to do well, which is why good PR agencies and top in-house talent are expensive. Full Story: Fast Company
MARKET RESEARCH
Want to make market research better? Stop listening to your participants
“The problem with market research is that people don’t think how they feel, they don’t say what they think, and they don’t do what they say.” Full Story: The Drum
WEB DEVELOPMENT
Top online resources to become a web development specialist
Web development is a skill that can be almost entirely self-taught with online courses, e-books, and tutorials. Full Story: TechRadar
What is custom blockchain development?
Blockchain development provides software solutions to clients using blockchain development technology. Full Story: The Coin Republic
MARKETING AUTOMATION
Why data-driven marketing needs artificial intelligence and machine learning
No one needs reminding that the life of the third-party cookie is increasingly finite, with only just over a year left before they are obsolete. Full Story: The Drum
Why Artificial Intelligence Is Important For The Business World?
AI or Artificial Intelligence is the ability of the machine and robots to understand what is going on around them in the world and make decisions according to what they learned in a way similar to the human brain. Full Story: Boca Raton Tribune
ANALYTICS & BUSINESS INTELLIGENCE
The Evolution of Web Analytics
Though web analytics is almost as old as the internet itself, the field has transformed dramatically since inception. Full Story: CMSWire
4 Ways Big Data Analytics is Improving Email Marketing
Look, the ways of big data analytics offer an excellent solution to email marketing problem. Full Story: Analytics Insight
BRANDING AND DESIGN
Why Content Is The Key To Brand Activation
These are the source of your brand’s activation and can provide the means to build credibility and equity within your customer base. Full Story: Forbes
Why Brand Equity Rests On Building Trust With A Customer
Customers are loyal to brands that demonstrate an in-depth understanding, which tells them that a brand is putting in the effort to know and value them beyond a… Full Story: Forbes
VOICE STRATEGIES
Use of Voice Commands Is on the Rise
Voice tech is everywhere. Its use is increasing. And advertising messages on smart speakers work. Full Story: Radio World