By Integrated Marketing Platform | June 17, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
What does it take to make omnichannel marketing work?
A new university study highlights three big challenges to making omnichannel marketing work: data access and integration, marketing attribution and consumer privacy protection. Full Story: RetailWire
QR CODES ARE THE FUTURE OF MARKETING — FOR REAL THIS TIME
Jon Stern got hung up on a lot. He’d call someone up and pitch them his QR code marketing platform, and right on cue, the person on the other end would balk. Full Story: Built In
10 Top Digital Marketing Trends to Watch Through 2021
The future trends you were using to guide your digital marketing strategy previously may now be outdated. Learn what new trends matter today. Full Story: Search Engine Journal
Digital marketing is the new normal
The pandemic blind-sided us in a way that we never could have imagined. Full Story: Robotics & Automation News
Why Every Entrepreneur Should Build Their Own Marketing Agency
Having the right products, services and goals for your business is a start, but there’s another factor that entrepreneurs should consider. Full Story: Entrepreneur
5 pro tips on selecting marketing images for businesses
One effective way for businesses to develop their sales funnels and optimize their budget is by using microstocks. Full Story: The Drum
How Digital Marketing Can Give Small Businesses an Extra Edge
The COVID-19 pandemic has left an inevitable wound in our global economy. Every year, businesses have more competition, and more challenges. Full Story: Business 2 Community
The lost art of contextual marketing
Contextual marketing is entering a renaissance following the demise of the third-party cookie. But what are the different types of context and targeting on offer to advertisers? Outbrain’s Bostjan Spetic explains. Full Story: Campaign Asia
SOCIAL MEDIA
Why Social Media Is Boring Your Board (And What To Do About It)
There was a time when marketing wasn’t measurable enough. It seems like a distant memory now, but it was a problem all marketers faced: standing in front of the board and trying to justify above-the-line budgets to the CEO. Full Story: Forbes
3 Powerful Reasons Why Businesses Should Use Social Media
Over the years social media has evolved from a social networking platform into a powerful marketing platform. Full Story: Business 2 Community
Embrace Disruption In Your Social Media Marketing
What does your social media strategy look like? Is it a mix of informational, educational and entertaining? Full Story: Ratchet+Wrench
14 Days of Social Media Post Ideas
For successful social media marketing, pages and profiles need to be updated regularly with quality content. Full Story: Business 2 Community
SEARCH ENGINE
2021 SEO Periodic Table Now Available
10 years ago, the folks at Search Engine Land (that includes me) released the first edition of the SEO Periodic Table. Full Story: Search Engine Roundtable
How to Improve Search Engine Rankings on Google
Do you know the importance of the value of organic results on the first page of Google? Do you know that the actions you take in this regard will help to improve search engine rankings on Google? Full Story: IMC Grupo
Positioning a web page in Google means applying a series of practices to make it more attractive to the search engine. Full Story: Explica .co
7 Creative Ways to Earn or Build Links to Your Site
Establishing authority and building relevant, high-quality links can be challenging but it’s essential in SEO. These 8 tactics can help. Full Story: Search Engine Journal
MOBILE MARKETING
With iOS 14, mobile app SDKs are now more valuable
About four years ago, a report came out that showed the average number of SDKs used by gaming apps and the number wasn’t pretty … Full Story: VentureBeat
Microsoft Defender for Endpoint boosts security offerings on iOS and Android
Microsoft has announced new Defender for Endpoint iOS and Android tools. Full Story: Windows Central
App Store Optimization – A/B testing coming to the iOS App Store
The Google Play Store has allowed developers to conduct A/B testing through Google Play Experiments since May of 2015, providing developers with a valuable tool for their App Store Optimization strategy. Full Story: Mobile Marketing Magazine
15 Must-Have Features Of A Successful, User-Friendly Mobile App
The online marketplace never closes. These days, if your business is to succeed at engaging and keeping customers, it’s essential that the public be able to shop with, learn about and interact with your company 24/7. Full Story: Forbes
DIGITAL SIGNAGE/ SCREEN MEDIA
Sony Professional Display Line Expands Digital Signage Usage and Functionality
With the introduction of the BZ35J and BZ30J series of 4K HDR BRAVIA Professional Displays, Sony continues to expand its digital signage and presentation display lineup. Full Story: rAVe [PUBS]
EMAIL MARKETING
How to Run a Successful Phishing Email Test for Your Employees
Let’s face it, the last year or so has been about the weirdest one any of us can remember, not to mention the most uncertain. Full Story: Business 2 Community
Tips To Consider When Pricing Your SaaS Platform
As someone who’s led the new pricing of my company’s all-in-one calls, leads, clicks and email marketing SaaS three times, I’ve learned a thing or two about the … Full Story: Forbes
E-COMMERCE
Looking to Get Into Ecommerce? Here’s 3 Things to Do Before Getting Started.
If you’re looking to get started in the ecommerce space, here are three crucial things you need to do. Full Story: Entrepreneur
Ecommerce Marketplaces are Enabling Direct-to-Consumer Brands to Succeed
The rise of direct-to-consumer in retail is often seen as a competitive threat to e-commerce marketplaces. Full Story: Branding in Asia Magazine
PUBLIC RELATIONS
The evolution of public relations
Digital communication has become the first choice for brands and those who fail to recognise this will miss out. Full Story: BusinessLIVE
MARKET RESEARCH
How to Do Market Research and Level Up Your Business
Conducting market research is a core component of any effective marketing strategy. Full Story: Business 2 Community
WEB DEVELOPMENT
How fantastic it is to develop your website through Website Development Company
It’s crucial to realize that even after putting in a bunch of effort; you won’t be capable of retaining the same site design you had before. Full Story: Vents Magazine
5 Important and Quintessential Elements Every Website Should Have
Web development and designing is not a joke. Full Story: Vents Magazine
MARKETING AUTOMATION
6 Ways Artificial Intelligence Will Transform StartUps Business
Over the earlier decade, the field of Artificial Intelligence has taken immense leaps forward. Full Story: Finextra Research
HubSpot vs. Pardot: If, How, And When to Make the Transition
With so many marketing automation platforms (MAPs) out there, it can be difficult to decide which one is best for your organization. Full Story: Business 2 Community
ANALYTICS & BUSINESS INTELLIGENCE
BigCommerce provides retailers a choice of data analysis tools
A leading e-commerce platform is letting retailers personalize the technology they use to enhance customer personalization. Full Story: Chain Store Age
The 11 Best Retail CRM Software Solutions to Consider in 2021
With the right retail CRM software, businesses can improve how they manage their customers, respond to queries, develop brand loyalty, encourage return customers, generate marketing campaigns, and generally maximize customer satisfaction. Full Story: Solutions Review
BRANDING AND DESIGN
Effective Branding Ways To Make Your Business Shine
Winning the market is no easy task. You have to establish a solid brand identity. In this blog post, you will know the most effective ways on how to make your brand stand out. Full Story: BusinessMole
3 Steps To Build Your Personal Brand
In a sea of marketers, how do you stand out from the crowd? It’s all about your personal brand. Full Story: Forbes
VOICE STRATEGIES
Voice Control Is Now Table Stakes For Consumer Electronics
In the mid-1970s, the U.S. Department of Defense and Carnegie Mellon together created the HARPY Speech Recognition System, the first voice recognition proof of concept capable of processing and understanding 1,000 words. Full Story: Forbes
Humans have been inventing new and better technology with each passing year to make work easier for them and optimize manual work. Full Story: Digital Information World