By Integrated Marketing Platform | June 15, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Four Steps To Prepare Your Marketing Practice For Data Deprecation
It’s time to talk about a favorite topic among my B2C marketing colleagues: data deprecation. Full Story: Forbes
The marketing skills that every in-house agency needs
Almost 80% of marketers say they have a small team that includes one to three people; around 52% have a writer, 36% have a social media manager, and 34% have an SEO specialist. Full Story: The Drum
15 Marketing Tools to Boost Your Startup’s Growth in 2021
No matter the industry, size, product, or service, all startups have one thing in common: Full Story: EU-Startups
Balanced marketing strategy key to long term growth: Nielsen
As per the report, effective marketing needs more than mid and lower funnel activations even in a pandemic. Full Story: The Financial Express
How eco-friendly are your marketing efforts?
The pandemic had – and continues to have – an impact on the way we interact, and one of the areas that has benefited significantly is e-commerce. Full Story: The Drum
Successful Digital Marketing Strategies For 2021
When we compiled the list of 2020 successful digital marketing strategies, nobody knew what was truly available for the year to come. Full Story: PromotionWorld
Ways to Upgrade Your Digital Marketing Efforts in 2021
These days, the task of marketing your business must include a huge digital component as the world increasingly transitions to online from real interactions. Full Story: Business 2 Community
Marketing your business: Create superfans with personal videos
You can just keep on doing that, and the business will grow. Good businesses grow organically. Full Story: Stuff.co.nz
SOCIAL MEDIA
11 Social Media Retargeting Mistakes For Marketers To Avoid
Even if you’ve struggled to get the results you seek from your social media retargeting campaigns, don’t write off this tactic. Full Story: Forbes
3 Powerful Tips to Make Your Social Media Marketing More Effective
Social media is no longer used just for the purpose of socializing. Full Story: Business 2 Community
The warped self in the social media mirror
Social media makes us feel terrible about who we really are. Neuroscience explains why — and empowers us to fight back. Full Story: BusinessLIVE
The World’s Top 50 Social Media Influencers by Number of Followers [Infographic]
Are you considering implementing an influencer marketing strategy on social media? Want to know who the world’s most-followed social media influencers are? Full Story: Social Media Today
SEARCH ENGINE
How SEO Tests & Experiments Can Actually Lead Us Astray
Do you need to invest in SEO tests and experiments to succeed? Learn about the challenges this can present and when testing makes sense. Full Story: Search Engine Journal
Will One Product Page With Multiple Products Be Bad for SEO?
Wondering whether to use a single product page or category page for products in the same family? Learn what it means for SEO here. Full Story: Search Engine Journal
A simple SEO strategy for any b2b event
When I started in event marketing, email was king. It was quite an easy job back then. Full Story: Conference News
SEO Trends that Impact Businesses in 2021
Businesses who want to succeed online must keep a close eye on SEO trends, as it could mean the difference between getting the lion’s share in traffic and falling by the wayside. Full Story: iLounge
MOBILE MARKETING
14 Ways To Leverage The Power Of SMS Marketing
If you want to grow your business and promote your products successfully, marketing to audiences on mobile devices can make a huge difference to get great results. Full Story: Social Barrel
Apple’s iOS 15 Will Change Email Marketing
Apple recently unveiled its iOS 15 software, which rolls out this fall. Most of the new features focus on privacy, data tracking, and user security. Full Story: Practical Ecommerce
Why is mobile content and SEO important?
Global consumer spending on mobile is expected to reach $270 billion by 2025, having been accelerated by increased mobile activity during the pandemic, according to SensorTower’s 2021-2025 Mobile Market Forecast report. Full Story: Elite Business
How To Get A Google Voice Number In Just A Few Minutes
Google Voice is a popular virtual phone number provider that works together with your existing mobile or landline setup. Full Story: Forbes
DIGITAL SIGNAGE/ SCREEN MEDIA
Leveraging digital signage to support your business’s marketing strategy
The world has evolved to become a fast-paced, digitally-driven society. So, what better way to reach out to the tech-savvy than with the tools they respond to best – digital creations. Full Story: Engineering News
EMAIL MARKETING
Top 10 tips for driving email deliverability
Marketers spend a lot of time and energy planning email marketing campaigns that might never get received. Full Story: Marketing Mag
Email Marketing Software – Maximizing Your Advertising Efforts
Email marketing is simply the act of transmitting a commercial message, usually via email, to an intended group of individuals. Full Story: TechBullion
E-COMMERCE
Key considerations for retailers accelerating e-commerce
While this is the prudent thing to do, there are a few considerations to be aware of beforehand to avoid disappointment … Full Story: Bizcommunity
PUBLIC RELATIONS
How to Utilize Public Relations Without Sacrificing Your Own Narrative
We discuss ways to develop a PR strategy that integrates your brand, team and content to grow your business. Full Story: Entrepreneur
PR can improve the effectiveness of advertising
Nevertheless, TV advertising is expensive and any incremental improvement in effectiveness is always desirable. Full Story: Prolific North
MARKET RESEARCH
Market research wellbeing study launched
The survey, conducted in partnership with Opinium, will explore wellbeing, the effects of Covid-19 restrictions and evolving workplace practices. Full Story: Research Live
WEB DEVELOPMENT
Advancements Towards Web Design And Web Development Through WordPress
WordPress is an open-source platform that prioritizes availability, efficiency, safety, and convenience of usage. Full Story: Business 2 Community
Five Updates For A More Modern Website
The internet has drastically changed since its relatively simple and somewhat archaic beginnings. Full Story: Forbes
MARKETING AUTOMATION
Advantages of Using Marketing Automation
By automating manual B2B marketing operations like lead management, email campaign planning, and landing page building, marketing automation tools … Full Story: CIO Applications
3 Top Artificial Intelligence Stocks to Buy Right Now
Artificial intelligence will likely reshape the world in the coming decades. Full Story: The Motley Fool
ANALYTICS & BUSINESS INTELLIGENCE
Google Analytics Attempts to Provide More Privacy Conscious Data Sources for Marketing
Protecting the privacy of users is a really important thing since it can help facilitate an internet ecosystem wherein users would generally not be concerned with the thought of having their privacy compromised in any way, shape or form. Full Story: Digital Information World
Breaking The Barriers To Analytics Adoption
As consumers, many of us unknowingly glean insights from data on a daily basis and use them in ways that benefit our lives. Full Story: Forbes
BRANDING AND DESIGN
When Recruitment Is The Problem, Internal Branding Is The Solution
Brand story is at the core of what we do at our consultancy. Working directly with CEOs and leadership, we identify marketing and business pain points that both customers and employees experience. Full Story: Forbes
Branding Basics For Building a Brand That Rocks
When you think of branding typically think of design, logos, and positive attributes assigned to products based on advertising and associations communicated in those ads. Full Story: Business 2 Community
VOICE STRATEGIES
How voice AI is transforming the ecommerce space
Tech that allows online shoppers to interact with a voice assistant as naturally as they would with an in-store expert is closer to reality than you might think, a voice … Full Story: Campaign Asia
This Is Sonos’s Next Speaker (And Yes, It Hangs on Your Wall)
Sonos and Ikea are adding a new speaker to their existing Symfonisk (which means “symphony” in Swedish) line. Full Story: Gear Patrol