By Integrated Marketing Platform | June 01, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Regulating Sponsored Influencer Marketing
Influencer advertising can bring large profits, but experts say it may also pose unique dangers to consumers. Full Story: The Regulatory Review
Video Marketing Statistics: Top Trends for 2022 and Beyond
Look around. Do you see people immersed in their phones? Well, they’re probably chatting, browsing the web or scrolling on social media. Full Story: Entrepreneur
Content Marketing Quick-Start Guide: 3 Things Your B2B Startup Should Publish First
Without the time or resources to burn on trial-and-error, these will help get your content program profitable in months, not years. Full Story: Entrepreneur
Five Tips For Building A Startup Marketing Team
A startup usually begins by developing a product or service and trying to sell it to potential customers one-on-one. Full Story: Forbes
Navigating The Digital-First Pipeline: Three Tactics For Every Sales And Marketing Team
The modern buyer’s journey has completely transformed from what it was 10 years ago. Full Story: Forbes
The Best Ways To Avoid 5 Common Marketing Mistakes
You came up with a new product and decided to launch it on the market right away. At the same time, you have no idea of the market needs and your target market. If the market is declining, your project has a chance to go down at the start. Full Story: ReadWrite
14 Go-To Tactics That Help Boost Open Rates For Marketing Emails
Email marketing is still a potent method of outreach in 2022. Full Story: Forbes
How To Boost Marketing Performance With Content Pillars
This is content with purpose and content that supports your business development growth, your lead generation efforts and your brand and visibility goals. Full Story: National Law Review
SOCIAL MEDIA
2 Little Letters That Can Change Everything for Your Social Media Efforts
Social media not returning enough value? Think more like a leader and less like a marketer. Full Story: Inc. Magazine
How To Evolve Your Social Media Strategy For Next-Gen Consumers
How To Evolve Your Social Media Strategy For Next-Gen Consumers … By now, it’s no secret that social media algorithms are problematic for consumers and… Full Story: Forbes
How to Create a Social Media Marketing Plan in 4 Steps
Anyone can post pictures on social media, but brands that understand and plan their marketing efforts see the real results of social media marketing. Full Story: The Motley Fool
SEARCH ENGINE
Tips For Choosing The Right SEO Keywords
As business owners, we often feel we have a solid idea of our client base and what clients are the most profitable for us to acquire. Full Story: Forbes
Scale Up Your SEO Practices in B2B SaaS Companies
Learn how to build exceptional organic growth strategies with these innovation-driven approaches. Full Story: Entrepreneur
Have you tried to increase your search engine rankings by investing all of your time, money, and effort into methods like keyword research and backlinks? Full Story: HTML Goodies
How Keyword Clustering Powers SEO
Keyword research has changed a lot in the past few years. Full Story: Practical Ecommerce
MOBILE MARKETING
Top 10 Mobile App Development Companies You May Find Beneficial
With over a decade of experience in developing mobile apps, the company gained expertise in producing efficient apps with efficient coding standards that will help you succeed. Full Story: Hindustan Times
4 tips for managing budget spend for marketing
Marketing is something that every business has to now invest in. Full Story: Mobile Marketing Magazine
How to Use the FreshBooks Mobile App in Your Small Business
The FreshBooks mobile app takes invoicing and expense tracking on the road. Business owners can keep their books updated while away from the office. Full Story: The Motley Fool
IAA rolls out transport function via mobile app
The company recapped in a news release that IAA Transport’s desktop solution was introduced on its website in September in an effort to streamline the vehicle transport process fully with a global branch-to-doorstep delivery solution. Full Story: Auto Remarketing
DIGITAL SIGNAGE/ SCREEN MEDIA
4 Tips to Send the Right Message With Digital Signage Advertising
Have you ever been frustrated with an outdated menu? Full Story: Software Advice
Survey: OOH ads beat counterparts in consumer action
The findings show that despite making up only 4.1 percent of total ad spend in 2021, consumers associated OOH with a similar or greater share of action compared to competitive media, according to a press release. Full Story: Digital Signage Today
EMAIL MARKETING
How To Get Started With Targeted Email Marketing For Your Small Business
Email marketing is not a secret superpower reserved for huge enterprises.. Full Story: Forbes
7 Benefits of Email Marketing to help your Business
Email marketing is an essential tool to create a targeted and personalized campaign. 98% of advertisers think personalization progresses client connections. Full Story: Tech Times
E-COMMERCE
Tips for Preventing Shopping Cart Abandonment
Two key strategies to combat rising prices and optimize the customer checkout experience. Full Story: Total Retail
7 Reliable E-Commerce Strategies for Your Small Business
Using the right e-commerce strategies for your small business can take your company to the next level. Full Story: The Motley Fool
PUBLIC RELATIONS
Digital PR Strategies for 2022
Learn the value of developing a digital PR strategy and the best practices that will help you achieve a good ROI and boost your SEO visibility. Full Story: The Motley Fool
How to make sure your QR code doesn’t become a PR nightmare
How to make sure your QR code doesn’t become a PR nightmare … Full Story: Protocol
MARKET RESEARCH
Accelerate Innovation With A New Approach To Market Research
Market researchers need a way to gain high-quality insights in a more convenient way. Full Story: Forbes
WEB DEVELOPMENT
When looking at both web design and web development we must look at what they each entail. This will then determine their differences and even their similarities. Full Story: The Irrigator
Past, Present, Future: How User-Generated Content Will Ignite the Metaverse
Microsoft FrontPage and Macromedia’s Dreamweaver were introduced to democratize website creation but required some web development and coding skills. Full Story: ATD
MARKETING AUTOMATION
The Best Marketing Automation Software Options for Small Businesses
Unlock newfound capabilities and boost your growth with a marketing automation platform. Full Story: The Motley Fool
Email Marketing vs. Marketing Automation: What’s the Difference?
The business world is full of jargon, and we’re here to help you understand what people are talking about. Full Story: The Motley Fool
ANALYTICS & BUSINESS INTELLIGENCE
4 Benefits the New Google Analytics 4 Brings to Your Marketing Strategy
You’ve probably heard that Google Analytics for digital marketing professionals is undergoing a major change. Full Story: Total Retail
5 Essential Social Media Analytics Tools for 2022
Here, we help you choose from a select list of the five best options. Full Story: The Motley Fool
BRANDING AND DESIGN
How Rebooting Past Collections Can Revive a Dormant Luxury Brand
Archives balance past and present and project the luxury legacy into the future. Full Story: Entrepreneur
Getting Your Brand Into The Game
In a previous article, we discussed the future of marketing as it relates to digital billboards and immersive experiences. Full Story: Forbes
VOICE STRATEGIES
Contactless Voice Technology is Here to Stay; How to Properly Shop for Digital In-Room Assistants
Voice on command devices are ideal for streamlining tasks, driving revenues, and making the stay more convenient for guests, but not all solutions are alike; knowing what features to look for is key to investment success and guest engagement. Full Story: Hospitality Net
Sonos’ voice assistant is now available on select speakers
As promised, Sonos has launched its own voice assistant. Sonos Voice Control is now available on every speaker the company has released with a built-in mic. Full Story: Engadget