By Integrated Marketing Platform | July 08, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
What Should Your Digital Marketing Strategy Include?
The digital marketing landscape is always evolving. Just a few years ago, SEO and PPC were probably the mainstay of any digital marketing strategy. Full Story: YourStory.com
Marketing strategy: How should businesses communicate to customers after Covid-19?
The finance industry has played a key role in supporting individuals during the coronavirus crisis. Full Story: Global Banking And Finance Review
How to Ensure Smart Usage of Digital Marketing During COVID-19
Intelligence is the ability to adapt to change” – Stephen Hawkins. Full Story: Business 2 Community
The Role Of Direct-To-Consumer (D2C) In The FMCG Sector
The traditional fast-moving consumer good (FMCG) brand faces varied challenges from supply-side pressures, retail challenges, competitive threats and ever-rising consumer expectations. Full Story: Forbes
Let’s build your B2B video marketing strategy based on these examples
As the importance of video for marketing grows, we look at how B2B brands must prepare for the digital world dominated by video content. Full Story: ClickZ
10 Ways to Adapt Your Marketing Plan During the Pandemic
Use these 10 strategies to modify your marketing plan and improve your efforts to reach your consumers during the coronavirus outbreak. Full Story: Business.com
How to Evolve Your Marketing Strategy to Drive Growth in the Post-Pandemic World (+ Examples)
The post-pandemic world offers some hope to individuals and businesses on a global scale as we shift from crisis mode to recovery mode. Full Story: Business 2 Community
10 Tips for Learning Lessons and Evolving Your Small Business Marketing Strategy
Running a business requires being open to new concepts and ideas. Full Story: Small Business Trends
SOCIAL MEDIA
3 Ways to Improve Your Livestreaming Strategy
If you want to use social media to generate leads, build brand awareness or drive traffic to your site, have you considered live video streaming? Full Story: Business.com
Social Media Marketing Trends: All You Need To Know in 2020
Although people spend a solid part of their days on their feeds, it’s not so easy to stand out from all the content on social media. Full Story: News Lagoon
Once Again We’re Reminded Social Media Is Forever
This past weekend on Twitter former professional football player Colin Kaepernick denounced the Fourth of July, but FoxNews.com and other outlets quickly noted that years earlier he took to social media and wished everyone a “Happy 4th.” Full Story: Forbes
Pay to Get Rid of Ads on Social Media? Consumers Say Maybe, Maybe Not
Nearly half of consumers may be extremely or moderately concerned about the security of their information on social media, and only three to 5% of consumers are not at all concerned about that. Full Story: Street Fight
SEARCH ENGINE
Little known benefits of using Google search API
Nowadays, SEO is the king of the digital marketing jungle. Full Story: Business Matters
The impact of COVID-19 on marketing and SEO
In the face of the COVID-19 crisis and economic turbulence, marketers are anticipating lower budgets and higher goals. Full Story: Search Engine Land
Everything You Need to Know About Press Releases and SEO
One recurring question we receive is whether news releases are useful in search engine visibility and link building strategies. Full Story: Business Wire
Here’s How SEO Can Help Acquire New Customers
Digital communication with customers is essential for every business, and search engine optimization can enhance the way your website serves customers. Full Story: Patch.com
MOBILE MARKETING
Three Mobile App Predictions For The Second Half Of 2020
In the world of mobile apps, change is a constant. However, I don’t think anyone, even top industry experts, could have foreseen the changes we’ve seen this year. Full Story: Forbes
Amazon adds ‘hands-free’ Alexa to its Alexa mobile app
Amazon is making it easier for mobile users to access its Alexa virtual assistant while on the go. Full Story: TechCrunch
Finding The Best Tech Stack For Mobile App Developing
What makes a mobile app successful is when it has the right technology stack during development. Full Story: TechDay News
Manager Accounts Now On Google Ads Mobile App
The mobile app for iOS and Android for Google Ads now supports manager accounts. Full Story: Search Engine Roundtable
DIGITAL SIGNAGE/ SCREEN MEDIA
How Digital Signage is Set to Transform the Future of Communication and Brand Engagement
The current global climate is prompting behavioral shifts across the world, requiring both consumers and businesses to adapt to new ways of life. Full Story: Samsung Newsroom US
5 tips to engage employees with digital signage
The success of an organization is dependent on its employees and their level of engagement. Here are five ways digital signage can help with that. Full Story: Digital Signage Today
EMAIL MARKETING
The value of email metrics and performance tracking
Email has always been the top marketing communication channel, with 66% of professionals actively using it daily. Full Story: Media Update
Email Marketing: Choosing the Best Subject Line and More
When you are getting started with email marketing it can feel intimidating because you don’t know what you don’t know. Full Story: advisorperspectives.com
E-COMMERCE
Walmart To Challenge Amazon Prime With Subscription Membership
Walmart will be launching a new subscription service, Walmart+, this July, to compete with Amazon Prime, as reported by Vox. Full Story: pymnts.com
How to Boost Your eCommerce Sales With an Effective Lead Nurturing Campaign
Are you looking for ways to boost sales on your eCommerce website? Want to learn how to implement a lead nurturing campaign for your online shop? Full Story: Social Media Today
PUBLIC RELATIONS
Why PR pros should rebrand themselves
Public relations professionals are responsible for maintaining good relationships between their client’s brands and their consumers, as well as keeping the brand perceptions up to par. Full Story: Media Update
Four wellness trends that every PR should pay attention to
PR pros need to be aware of wellness trends to better understand the needs of audiences across all industries — especially since wellness concerns everyone. Full Story: Media Update
MARKET RESEARCH
Pandemic Impact To Supply Chain Priorities Detailed In New Freight Market Research Report By DDC FPO
DDC FPO of The DDC Group has released a new report showcasing the findings of its recently conducted market research study… Full Story: DC Velocity
3 Approaches to Market Research That Won’t Break the Bank
There is a common misconception when conducting market research that it is extremely costly. Full Story: Business 2 Community
WEB DEVELOPMENT
Web Development Services Are Gaining Importance: Know It
In the time where internet rules people, a quality website generates business for the company. Full Story: openPR
The Importance of Investing in Web Development for Your Business
According to the Digital 2019 report, a typical person spends 6 hours and 42 minutes online every day. Full Story: Programming Insider
MARKETING AUTOMATION
How to Make Marketing Automation and Personalization Work Together
Automation is what makes 21st-century life possible. People have fully embraced automated technology, enjoying the luxury of having daily amenities such as programmable thermostats, self-starting coffee makers, ice cube makers, and automatic bill pay. Full Story: Business 2 Community
Why EQ Matters In Marketing Now
While I’d thought the term “EQ” had come and gone with the turn of the millennium, if current business media is any indication, it’s back with a vengeance. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
How business intelligence can rein in cost, drive revenue
Tactical data is used daily and measures driver habits, fuel economy, and the overall health of the asset by tracing fault codes. Full Story: Fleet Owner
5 valuable business intelligence use cases for organizations
BI tools and applications can help improve decision-making, strategic planning and other business functions. Full Story: TechTarget
BRANDING AND DESIGN
How to Learn Graphic Design: A U.S. News Guide
IF YOU WANT TO LEARN graphic design, the tools are at your fingertips. You can pick up these skills on YouTube or in online courses and make logos, posters, social media graphics and more. Full Story: U.S. News & World Report
Apple loses out to Amazon as world’s most valuable brand
A new report suggests that Apple is, yet again, merely the second most valuable brand in the world. Microsoft, however, slides past Google to reach third place. Full Story: ZDNet
VOICE STRATEGIES
Amazon’s Alexa voice assistant gets a long overdue feature on Android and iOS
In many ways, Alexa can be considered a more powerful, versatile, and convenient virtual assistant than Google and Apple’s alternatives, constantly getting cool new features, skills, and major improvements centered primarily on smart home use. Full Story: PhoneArena
Fonbet Uses ‘Alice’ Voice Assistant To Build Better Customer Experience
Every month, more than 5,000 users now ask ‘Alice’ about current promotions on Fonbet, whose virtual voice assistant has a declared accuracy of around 90%. Full Story: Inkedin