By Integrated Marketing Platform | July 29, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Why And How To Develop An Account-Based Marketing Strategy
Today’s evolving digital landscape can have a significant impact on corporate budgets — and marketers are continually expected to do more with less. Full Story: Forbes
3 Tips For Creating A More ‘Measurable’ Marketing Campaign
Regardless of how you feel about advertising, you’ve doubtless seen marketing campaigns that impress you with their wit, targeting or some other element. Full Story: Forbes
Discover the Digital Marketing Strategies to Make Your Brand Stand Out
Take a deep dive into email marketing, social media advertising, SEO, and Google Trends, and more. Full Story: Entrepreneur
Taming The Wild West Of Marketing Operations
It was only a handful of years ago when marketing technologies (martech) started sprouting up like mushrooms after a spring rain. Full Story: Forbes
The Role of Direct Mail in Your Digital Marketing Strategy
Direct mail is an essential part of any marketing strategy. Without it, you’re skipping over valuable touchpoints and losing out on serious ROI. Full Story: Retail Dive
5 Classic B2B Marketing Mistakes (And How To Avoid Them)
I’ve spent the past two decades working in marketing roles within technical business-to-business (B2B) and industrial industries. Full Story: Forbes
Key Strategies for Marketing New Versus Existing Products
When it comes to crafting a message and communicating it to the market, one size doesn’t fit all. Your PR and marketing will differ depending on your product’s age. Full Story: Entrepreneur
3 steps to future-proof marketing with data standards
The advertising industry is toiling to ensure a future in which consumer privacy is absolute, without compromising marketing. Full Story: Ad Age
SOCIAL MEDIA
Facebook eyes a future beyond social media
Advertising has made the social network into a trillion-dollar company. Can new ventures take it further? Full Story: The Economist
Social media trends for 2021 and beyond
As a public relations agency specialising in social media, we always keep on top of what is trending to keep our campaigns relevant. Full Story: Global Banking & Finance Review
Why Should One Work On Increasing The Followers On Social Media?
The world today relies on digital ways of life. People are more into social media. Full Story: TechZone360
How To Stop Comparison Shopping and Spending on Social Media
We all know that comparing ourselves to others never lands us in a good space emotionally or mentally, but we may not so keenly recognize how it can put us in a bad place financially. Full Story: Yahoo Finance
SEARCH ENGINE
A Match Made in Heaven? How PR and SEO Are Mutually Beneficial Marketing Activities
Public relations is usually associated with things like brand awareness and generating buzz around a business or product. Full Story: CMSWire
Five Things That Just Aren’t True About SEO Anymore
Search engine optimization changes with the times just like everything else, and what might have been true years ago isn’t necessarily still true. Full Story: Associations Now
How to prove SEO ROI and overall business impact
Creating a winning SEO proposal for a new lead is hard work. Full Story: Search Engine Land
How to Support Your Go-To-Market Strategy with SEO
For early-stage startups, developing a robust go-to-market strategy and getting product-market fit on point is key. Here’s how SEO can help. Full Story: Search Engine Journal
MOBILE MARKETING
Top 15 Tips to Keep Your Mobile App Stays Fresh and Updated
With technology advancements, mobile apps have now become a necessity. Full Story: CustomerThink
An introductory guide to mobile app security testing
Secure mobile apps by engineering security right into the software and with thorough mobile app security testing. Full Story: SearchSoftwareQuality
The savvy marketer’s guide to matching mobile ad spend with consumer behaviour
The first in a series of savvy marketer guides, brought to you by The Drum and MoPub, looks at how brands can finally connect mobile ad investment with the time people spend on their devices. Full Story: The Drum
4 Mobile Marketing Tactics to Use in 2021
Mobile marketing is the practice of reaching consumers through their smartphones and other mobile devices to promote your business, and with one-third of the world’s population using smartphones, it’s safe to say that mobile marketing is a hot commodity. Full Story: Digital Information World
DIGITAL SIGNAGE/ SCREEN MEDIA
Out of Home’s Moment of ‘Resilience, Reinvention and Revitalization’
Life lessons as the global OOH community pulls together to push its way out of a pandemic. Full Story: Adweek
EMAIL MARKETING
Building Your Email Newsletter Is a Marathon, Not a Sprint
The competition for awareness is at an all-time high. From social media to television to our inboxes, we’re constantly barraged with bids for our attention. Full Story: MarketingProfs
Email is the de-facto method of communication for many businesses, big and small. Full Story: Onrec
E-COMMERCE
The Future of Ecommerce Personalization is Context-Base
The way we define ecommerce personalization is in serious need of an update. Full Story: Multichannel Merchant
Getting Investors to Buy Your Inventory
When it comes to funding inventory, retail businesses can be creative, using loans, credit cards, supplier terms, and even advances from family. Whatever the method, however, raising the money can be a challenge. Full Story: Practical Ecommerce
PUBLIC RELATIONS
PR Tips And Benefits For Small Businesses
Without publicity and a well-known reputation, a business may have a hard time growing and thriving in its respective industry. Full Story: Forbes
Is Your Brand Ready for Public Relations and Press?
A well-strategized PR campaign can boost your business, but you need to know if you’re ready for it, and you need to be prepared to be part of the process. Full Story: Entrepreneur
MARKET RESEARCH
Leveraging market research to yield positive results for your business
Every company has data, but not every company uses it wisely — or even at all. Full Story: Smart Business Magazine
WEB DEVELOPMENT
5 Reasons Why Your Website Is Holding You Back and How to Fix It
Having a fancy website does not guarantee your business will be successful. Full Story: Entrepreneur
How to improve your website and impress your customers
Every business needs a website nowadays, but simply having any old website is not enough. Full Story: Bankless Times
MARKETING AUTOMATION
11 Predictions for B2B Marketing in 2021
Let’s talk about some interesting future marketing trends. The future of marketing looks promising and optimistic. Full Story: Techfunnel
20 Marketing Automation Software Options You Need to Accelerate Your Business in 2021 and Beyond
No matter your industry or the goods or services you offer, if people aren’t aware of them, they’re not going to buy them. So what’s a person to do? Full Story: Business 2 Community
ANALYTICS & BUSINESS INTELLIGENCE
Building the bridge between marketing and analytics
To deliver sophisticated and personalized customer engagement strategies, organizations are often faced with breaking down the barriers between functional siloes. Full Story: CX Network
Data architecture vs. information architecture: How they differ
Data architects collect the statistics and information architects put the numbers into context as they work symbiotically to bolster an enterprise’s data and business strategies. Full Story: SearchDataManagement
BRANDING AND DESIGN
Five Ways To Build A Brand At A High-Growth SaaS Company
High-growth SaaS companies are in a continual state of evolution. Full Story: Forbes
The Foundations Of Storytelling: Unlocking Your Brand Character
Stories are universal to the human experience. They have the unique ability to capture the imagination; they can entertain and educate, while at the same time inspire vast numbers of people around the world from generation to generation. Full Story: Forbes
VOICE STRATEGIES
Alexa, meet Ziggy: How to mix and match Amazon Echo’s new name and voice options
Alexa finally got a masculine-sounding voice option, like Siri and Google Assistant — but where did Amazon come up with Ziggy? Full Story: CNET
Audio AI Glossary – All You Need to Know
Thanks to voice assistants and the increasing adoption of text-to-speech (TTS) tech, audio has completely changed the way people consume content these days. Full Story: Business 2 Community
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