By Integrated Marketing Platform | July 01, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How To PIVOT Your Marketing During A Crisis
The Covid-19 crisis has had impacts on everyone. Budgets are tight. Events are canceled. Advertising campaigns are on hold. Full Story: Forbes
COVID’s Most Important Lesson for Content Marketing: Be Empathetic
Empathy is essentially feeling someone else’s pain and resonating with it. Full Story: Business 2 Community
22 Mistakes Entrepreneurs Make When Pitching To Investors
Entrepreneurs have to pitch investors to raise financing. Full Story: Forbes
The Radically New World Of Content Marketing
In the eight-week period from early March through the end of April, e-commerce experienced about 10 years’ worth of growth as our suddenly socially distanced lives were thrust online — where a click feels safer than visiting a store. Full Story: Forbes
Why Digital Marketing Is Important to Grow Your Business?
Digital marketing is important because it helps businesses create their online presence and enhance their reach on the web. Full Story: YourStory.com
Reimagining Marketing Channels—Examples Of Rethinking Conventions
Just spoke at AMA Chicago BrandSmart about a favorite topic, reimagining your marketing channels. Full Story: Forbes
Change Your Culture, Change Your Marketing
Too often, the marketing department is where manufacturing innovation goes to die. Full Story: IndustryWeek
6 Straightforward Tips to Rule-out Digital Marketing Challenges
Most businesses today use digital marketing. Research shows that over 80% of customers today check your online presence before they purchase a product from you. Full Story: TechBullion
SOCIAL MEDIA
Brands Aren’t Social Distancing From Social Media, They’re Boycotting!
There is the saying that there is no such thing as bad PR, but some major brands might argue that point. Full Story: Forbes
8 Social Media Hacks for Small Businesses
Get your business the exposure it deserves over social media. Full Story: Entrepreneur
Five changes in social advertising for brands during COVID-19
How has social advertising changed during the coronavirus pandemic? Here’s everything you need to know. Full Story: ClickZ
Looking Back and Looking Forward: The Navigation of a Crisis for a Small Business
Covid-19 has wiped out dreams, created a psychological nightmare, and torn a country apart, with individuals questioning what is the right, or wrong, thing to do. Full Story: Entrepreneur
SEARCH ENGINE
9 SEO tips that can improve a website’s Google ranking
If you want more visitors to your website, one of the first things you’ll want to do is improve your website’s ranking on Google. Full Story: Tom’s Guide
Search Engine Optimization In Digital Era: Look Beyond Traffic
Search engine optimization, aka SEO, plays a vital role in today’s online world, especially if it’s about running a business online that we’re talking about. Full Story: Dazeinfo
The Importance of Infographics in SEO
Let’s start simple: why are infographics important? It’s all to do with conveying information in the best way possible. Full Story: Internet Marketing News
SEO: The Job Creator For 2020 And Ahead
“Change is the only constant in life.” said the Greek philosopher Heraclitus centuries ago. Full Story: Entrepreneur
MOBILE MARKETING
How to Nurture and Engage Shoppers with SMS Marketing
A strong SMS marketing strategy is more important than ever before. Full Story: Business 2 Community
In-app messaging: A great strategy to boost business during the age of COVID-19
As a marketer, you want to provide your customers and clients ease and agility when it comes to purchasing products and services from your brand during the COVID-19 crisis. Full Story: MultiBriefs Exclusive
The secrets of a great mobile ad experience
Disruption is nowadays one of those words that tends only to get used in a specific context: to describe the spectacle of established industries being helplessly feasted upon by some brutally simple digital innovation. Full Story: MobileMarketing Magazine
Mobile Marketing 101: What is App User Acquisition & How To Build an Effective Strategy
With the number of apps available increasing every day, it could feel like some publishers are drowning in the noise. Full Story: marketscreener.com
DIGITAL SIGNAGE/ SCREEN MEDIA
Samsung Presents Its Latest Digital Signage Innovations at Visual Experience Showcase 2020
Samsung Electronics is today inviting all customers, partners, and fans of Samsung digital signage to explore all the latest visual display solutions and innovations that help businesses to realize their full potential. Full Story: Samsung Newsroom
How Digital Signage Can Help Healthcare Environments
2020 has seen increased pressure on healthcare workers and facilities worldwide. Full Story: Digital Signage Connection
EMAIL MARKETING
Email Sender Identity is Key to Solving the Phishing Crisis
Almost 90% of email attacks manipulate sender identity to fool recipients and initiate social engineering attacks. Full Story: Threatpost
Optimizing Email Marketing for Gmail’s New Promotions Tab
Marketers should always strive to be knowledgeable of tech updates and advancements, especially when it comes to email marketing, where the rules are continually changing. Full Story: Business 2 Community
E-COMMERCE
7 factors that will shape ecommerce in the second half of 2020
As we enter the second half of 2020, Dan Barker examines the key trends that are set to shape ecommerce, and how retailers can respond to them. Full Story: Econsultancy
Guide to Why and How to Start an Online Grocery Store
Here is why and how to convert your offline Grocery store into an online Grocery store to reach your customer in this COVID-19 pandemic. Full Story: YourStory.com
PUBLIC RELATIONS
Using Surveys to Create a Winning PR Strategy in 2020
Public relations and market research are hardly ever mixed. Full Story: Business 2 Community
Marketing knowledge: Positive public relations – the key to post lockdown recovery
With retail shops across the majority of the UK now back open, the focus for retailers will be on driving footfall and reaching out to customers to rebuild consumer confidence and generate much-needed sales revenue. Full Story: THIIS
MARKET RESEARCH
Worst of downturn is over: SEMA market research
The Specialty Equipment Manufacturers Association (SEMA) has gone on record as saying the worst of the downturn is over. Full Story: Auto Service World
Target market research is king
In today’s competitive marketplace, buyers wield a great deal of power and — as most businesses shift to work-from-home arrangements — do much of their research online. Full Story: Accounting Today
WEB DEVELOPMENT
Why is Laravel PHP Framework Beneficial for Enterprise Application
Laravel is an open-source and free PHP web application framework used for developing web applications. Full Story: YourStory.com
Web Design Principles which make your Website come alive
When you undertake the task of getting your business website designed in the most proficient and precise manner, the first thing you need is a flexible and strategic planning. Full Story: London Daily Post
MARKETING AUTOMATION
3 Questions Every B2B CMO Should Answer ‘Yes’ to
CMOs have always had to operate under pressure. Full Story: CMSWire
Why Your Business Should Use Marketing Automation
Marketing automation is an industry, tool, and technology. It’s so many things at once which makes it quite intimidating at first. Full Story: Business 2 Community
ANALYTICS & BUSINESS INTELLIGENCE
7 key steps to deploy a modern business intelligence strategy
Business intelligence can boost performance and create competitive advantages for companies. Here are seven steps to take in implementing an effective BI strategy. Full Story: TechTarget
Pushing the boundaries of Business Intelligence
Business intelligence (BI) is the cornerstone of modern business – enabling organisations to analyse information through technology and best practices to help executives, managers and other corporate end users make informed business decisions. Full Story: Techerati
BRANDING AND DESIGN
Evolutionary Branding: How To Create A Powerful Name
Everything you communicate as a brand should reflect what you do differently and better than your competitors. Full Story: Forbes
4 Simple Techniques for Successfully Branding Your Business During a Crisis
Engage in new ways – and with humor – to make customers loyal long beyond these stressful few months. Full Story: Entrepreneur
VOICE STRATEGIES
Usage of voice has plateaued — for now
While there’s been steady growth in the use of voice and virtual assistants since Siri was introduced more than a decade ago, the market hasn’t been transformed. Full Story: Search Engine Land
The case for putting a voice assistant in every device
As smart home technology has progressed over the last five years, the interconnectedness of devices has been the central draw. Full Story: Yahoo! Voices