By Integrated Marketing Platform | July 16, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
6 Ways to Keep Your Lead Generation Funnel from Leaking Clients
Lead Generation remains a major priority for large or small businesses. Full Story: Business 2 Community
5 Things To Outsource To Bring Your Tech Startup Success
When building a tech startup from the ground up, it’s tempting to start doing everything yourself. Full Story: TechDay News
Good Vs. Bad Marketing: Here’s What Startups Need To Know
The marketing world is incredibly dynamic and ever-changing with trends, technology, and tactics that are constantly evolving. Full Story: TechBullion
Top 10 Digital Marketing Strategies – Boost Website Traffic
If you have decided to open a business of your own, this cannot be a better time for advertising for it digitally. Full Story: YourStory.com
The Quick Guide to ABM in B2B Tech Marketing
In inbound marketing, you don’t know exactly who you’ll sell to. Your campaign is designed to put content out so that potential buyers can find it. Full Story: Business 2 Community
Using Chat to Reach More Customers Than Ever
Effective customer acquisition requires leveraging the latest tools and technologies to offer the best possible customer experience. Full Story: Programming Insider
Marketing During Crisis: Actions Speak Louder Than Words
The past four months have been more disruptive to business and marketing than most of us can remember. Full Story: Forbes
How many times have we heard this line over the past few months? How many times have brands distributed video messages about “staying safe” and “we’ll be here for you when this is over”? Full Story: The Lane Report
SOCIAL MEDIA
Learn How to Expand Your Social Media Following with Hashtags
Ignoring hashtags could mean missing a big opportunity to grow your brand. Don’t miss out. Here’s how to get started. Full Story: Thehour.com
Pinterest Shares New Guide to Effective Pin Marketing in 2020
If you’re looking to utilize Pinterest for your business, then this is the guide for you. Full Story: Social Media Today
How to Use Social Media to Skyrocket Affiliate Sales
Are you an affiliate marketer looking to make more money from your website? If so, you’re not alone. Many people, just like you, are turning to the world of affiliate marketing to make a living. Full Story: Business 2 Community
How to Drive Social Media Engagement
Why is social media engagement important? According to Oberlo, “social media engagement helps you strengthen your customer relationships.” Full Story: Business 2 Community
SEARCH ENGINE
How SEOs Can Work with the Sales Team to Drive Business Growth
Communicating with your sales team regularly will help take SEO and broader marketing tactics to the next level. Follow these tips for better collaboration. Full Story: Search Engine Journal
SEO Traffic – How to Enhance Your SEO Traffic in 8 Days
There isn’t a magic bullet or fast repair for good SEO. Full Story: YourStory.com
Create an SEO-Optimized Website for Your Business in Minutes
This top-rated program makes building a professional, SEO-optimized website seamless. Full Story: Entrepreneur
In the digital space, SEO has become the most important marketing strategy. There are so many techniques that work for SEO to make a website rank higher. One such technique is called white hat backlinks for SEO. Full Story: YourStory.com
MOBILE MARKETING
6 Things To Consider Before Hiring A Mobile App Developer For Your Business.
Many people like to create an app for their business when they want to expand it, or make a significant change in their performance. Full Story: YourStory.com
5 Brilliant Mobile App Ideas for Startups in 2020-21
Mobile applications are one of the biggest technological innovations that have transformed the way we shop, work, and communicate. Full Story: WhaTech
Top 10 reasons to choose Flutter for Mobile App Development
Flutter is picking up steam over other mobile frameworks like React Native, Xamarin, Angular JS. Flutter is not a framework while an open-source full-featured mobile app SDK developed to design native interfaces for iOS and android platforms. Full Story: YourStory.com
eBay Motors Mobile App Launches Escrow and New Chat Features
When using eBay Motors, buyers can now enjoy escrow services to enable a safe, secure transaction via new partnership with Escrow.com, and connect with fellow car enthusiasts to discuss live listings and more. Full Story: MarTech Series
DIGITAL SIGNAGE/ SCREEN MEDIA
Why mobile integration along with DOOH is a perfect blend for brands
In a post-lockdown world reaching the end consumer at various effective touchpoints has turned out to be of utmost relevance, and this brings into the picture integration of the mobile with DOOH. Full Story: Exchange4Media
Cool idea: Connecting digital signage, craft beer displays with a content management system
The MetroClick network is an all-in-one digital solution that engages and educates consumers at point of purchase. Full Story: Craft Brewing Business
EMAIL MARKETING
Five Steps for Leading Email Marketing Through Change and Crisis
Getting email marketing right can be a challenge in and of itself, despite the abundance of resources and articles about how to excel. Full Story: MarketingProfs.com
5 Clever Ways to Reduce Email Unsubscribes
Email marketers know that not everyone will appreciate their emails and will unsubscribe. Full Story: Business 2 Community
E-COMMERCE
7 Amazing Trends to Watch In Retail Industry in 2020
In 2017, the retail market generated a revenue of $23,460 billion and is now predicted to reach $31,880.8 billion by 2023, with a CAGR of 5.3%. Full Story: YourStory.com
The Ultimate Price Increase Strategy for eCommerce
Monitoring, reviewing, and tweaking product pricing is a huge component of running a successful (AKA profitable) eCommerce business. Full Story: Business 2 Community
PUBLIC RELATIONS
PR Is Out Of Step With Public Views On Social Mobility
‘The profession is as far away as ever from its aspiration to reflect stakeholder groups it works with,’ according to the CIPR State of the Profession 2020 report. Full Story: The Holmes Report
It’s Not Just PR: A New Age Of Relationship Management
Our world is changing before our eyes. This uncharted territory will alter the way we interact with our community, and it is no secret that each industry is having to adjust to a new reality. Full Story: Forbes
MARKET RESEARCH
Morgan Stanley (MS) – The investment firm earned $1.96 per share for the second quarter, well above the $1.12 a share consensus estimate. Revenue also beat forecasts. Full Story: CNBC
3 Approaches to Market Research That Won’t Break the Bank
There is a common misconception when conducting market research that it is extremely costly. Full Story: Business 2 Community
WEB DEVELOPMENT
Tips for Outsourcing Web Development Projects Successfully
We live at a time when web development is crucial for any business. Full Story: IMC Grupo
The importance of web development today
A few days ago, in a virtual meeting, he commented with Miguel Sánchez, from the technology area that with each passing day. Full Story: Explica
MARKETING AUTOMATION
The Advancements in Real World Artificial Intelligence
When you pick up a magazine, scroll through the tech blogs, or simply chat with your peers about technology. Full Story: Analytics Insight
Strong AI Versus Weak AI Is Completely Misunderstood, Including For AI Self-Driving Cars
Or, if you prefer, you can state it as weak versus strong AI (it’s okay to list them in either order). Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
What is a digital marketing engineer, and why do you need one?
They are problem solvers that help marketing teams automate tasks and ensure quality of output. Full Story: The Drum
MSI, a leading provider of field service management software, is pleased to introduce Service Pro Business Intelligence (BI), an integrated, coding-free data visualization toolkit. Full Story: Yahoo Finance
BRANDING AND DESIGN
How to Level-up Your Visual Branding on Instagram
A visual brand identity is all about how your business looks and feels on social media. Full Story: The Union Journal
What it means to be a Most Connected brand in 2020
Over the course of the coronavirus health crisis we have experienced a seismic shift in the way we work, socialise, shop, relax and engage. Full Story: The Drum
VOICE STRATEGIES
Zoom Launches Giant, Voice Assistant-Free Smart Display for Home Offices
Zoom announced on Wednesday that it is jumping into hardware, starting pre-sales for a kind of oversize smart display, only without any voice assistant. Full Story: Voicebot.ai
Siri, Alexa Targeted as EU Probes ‘Internet of Things’ (1)
Voice assistants such as Apple Inc.’s Siri and Amazon.com Inc.’s Alexa face scrutiny as the European Union opened a sweeping antitrust inquiry into how Silicon Valley uses data to gain a tight grip on growing markets. Full Story: Bloomberg Law