By Integrated Marketing Platform | July 14, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
The 8 Best Careers in Digital Marketing You Can Apply For
Want to start your career in digital marketing, but are unsure which field is right for you? Here are the best digital marketing careers to consider. Full Story: MakeUseOf
5 Content Marketing Tips to Hit All Your Goals
Content is core to marketing, but it only works if you create and distribute the right stuff. Here’s your playbook to do it. Full Story: Entrepreneur
How Creator Marketing Transcends Advertising to Drive Commerce
When marketers dip their toes into influencer marketing, many think of creators as just another advertising channel. Full Story: Talking Influence
Different Types Of Face-To-Face Marketing And Its Benefits
There are many different types of face-to-face marketing, and each one has its own unique benefits. Full Story: BBN Times
How software development is improving marketing strategies
Marketing practices and knowledge are changing due to the latest technological innovations. Full Story: Analytics Insight
The next generation of marketing tools is here
If you have ever wondered how longtime agents get buyers and sellers to think of them, and only them, when it comes time to make a move in real estate, keep reading. Full Story: Chicago Agent Magazine
Accelerate Growth by Seeing Your Business Through Your Clients’ Eyes
Being a client of my company before becoming its CEO helped me take the business to new heights. Full Story: Entrepreneur
What is account-based marketing today and how has the space evolved?
Account-based marketing is evolving rapidly. Here are seven of the top developments in the space. Full Story: MarTech
SOCIAL MEDIA
Tips For Writing Social Media Interaction Posts That Get Noticed
Creating engaging social media posts is more important than ever. Learn about the tips that can take your posts to the next level. Full Story: Search Engine Journal
Three Social Media Strategies To Help Your Company Stay Ahead This Year
Social media is an integral part of any modern company’s marketing success. Full Story: Forbes
Social media marketing hacks to increase your sales revenue
Social media marketing is essential to increasing your sales revenue and is highly effective at attracting new customers and keeping your current ones happy and engaged. Full Story: Dazeinfo
Is Twitter down? Social media platform faces errors
The tech giant appears to have suffered technical issues as the platform has crashed and users are unable to tweet or access their accounts. Full Story: Radio Times
SEARCH ENGINE
Why Having A User-First Approach To SEO Is Important
Usability and design are crucial components of SEO. Taking a few simple design considerations can create big rankings rewards. Full Story: Search Engine Journal
The Benefits of Collaboration Between SEO and PPC
It’s no secret that the pandemic has affected the way consumers shop, both in-person and online. Full Story: JumpFly
SEO: WordPress Plugins to Surface Older Posts
A challenge of optimizing a blog for organic search is that older articles fade into the archives. Full Story: Practical Ecommerce
Top 5 Chinese Search Engines & How They Work
China’s online marketplace is massive, but its search engines are unique. Here’s what you need to know to get started. Full Story: Search Engine Journal
MOBILE MARKETING
Mobile App Development Trends of 2022
The constant use of mobile applications increases the demand for mobile apps in the business marketplace. Full Story: Punjab News Express
Could rich mobile messaging be the next frontier for advertisers?
From carefully curated apps to artificially intelligent chatbots, the marketing landscape has evolved into an interconnected multichannel hive of tailored communication. Full Story: Mobile Marketing Magazine
How to Manage Your Small Business Finances On the Go
Today’s mobile financial management apps enable you to access and manage your small business finances from wherever you are, whenever you want. Full Story: Entrepreneur
iPhone and Android phone users are getting this great free Spotify upgrade
The Spotify app is now much more social on your iPhone or Android phone. Full Story: T3
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital OOH drive raises issue of erectile dysfunction
Numan, a men’s health platform, has launched a nationwide DOOH campaign as part of its mission to normalise men’s health concerns and address erectile dysfunction. Full Story: AV Magazine
No Set Routines for your Consumers? OOH Data is here to help
Alongside this marketer shift away from last-click attribution and 1:1 conversion strategies, the OOH industry has also advanced the metrics we are able to provide. Full Story: AdNews
EMAIL MARKETING
8 major email marketing mistakes and how to avoid them
Personalization isn’t the goal, it’s a tactic to achieve the goal. Full Story: MarTech
Email Marketing: Tips for Getting Started
Most ecommerce companies have an active email marketing program. But many new businesses do not. Full Story: Practical Ecommerce
E-COMMERCE
Predictions For E-Commerce As The Allure Of Real-Life Shopping Returns
One visual I know we can all conjure from the pandemic: an unusual number of brown cardboard boxes messily stacking up on our front stoops, in our entryways and on our kitchen counters as shopping went from a mix of online and offline to exclusively e-commerce-driven transactions. Full Story: Forbes
6 Ways To Better Align E-Commerce Expectations And Output
When consumers engage with e-commerce platforms regularly, however, their expectations for the products they buy online also grow. Full Story: Forbes
PUBLIC RELATIONS
Why video games PR needs to change
So I am just going to say it… we all have one, or at least we certainly all did have one. Full Story: GamesIndustry.biz
10 PR Leaders Share Their Favorite Apps For Staying Organized And Up To Date
For PR executives who want help staying organized, relevant and up to date on the latest movements and trends in their industry, there’s usually an app for that. Full Story: Forbes
MARKET RESEARCH
For Better Market Research, Remember That Research Participants Are Humans, Too
Market research relies on human participants for actionable feedback, but researchers often forget the human element in their rush to collect data. Full Story: Forbes
WEB DEVELOPMENT
Here’s What To Expect From a Java Coding Bootcamp
Landing your dream job in programming or web development may seem challenging, especially if you don’t have a traditional degree in computer science. Full Story: Forbes
Future of Web Development: New Trends
Trends are very indicative signs of the future of web development. Full Story: Startup Info
MARKETING AUTOMATION
The myth of ‘artificial intelligence’
AI has consistently failed to deliver results – so why do our elites have so much faith in it? Full Story: Spiked
What’s Your Future of Work Path With Artificial Intelligence?
Over last few years, artificial intelligence (AI) has become a very significant part of business operations across all industries. Full Story: CMSWire
ANALYTICS & BUSINESS INTELLIGENCE
Marketing analytics to drive Business Growth
In the digital marketing world, there’s an inundation of data. Full Story: MarTech Cube
What are the benefits of predictive analytics for businesses?
The use of data analytics in business today remains fragmented for many reasons. Full Story: Gulf Business
BRANDING AND DESIGN
Top Most Important Business Graphic Design Types
Graphic design comes in all different shapes and forms. The usual thing that comes to people’s minds when they think of graphics is a nicely done image. Full Story: Robotics & Automation News
3 Key Factors That Can Help You Take Your Brand To the Next Level
Ashley Grayson and Ross Haley have taken similar approaches to take their brands to the next level, each of which has achieved formidable success. Full Story: Entrepreneur
VOICE STRATEGIES
Top Most Important Business Graphic Design Types
Graphic design comes in all different shapes and forms. The usual thing that comes to people’s minds when they think of graphics is a nicely done image. Full Story: Robotics & Automation News
3 Key Factors That Can Help You Take Your Brand To the Next Level
Ashley Grayson and Ross Haley have taken similar approaches to take their brands to the next level, each of which has achieved formidable success. Full Story: Entrepreneur