By Integrated Marketing Platform | January 20, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
2021 is the year to return to smarter marketing basics
Wondering where to focus your energy in the new year? Read on for the top trends and predictions of 2021 to inform your marketing strategy. Full Story: ClickZ
How Much Should Your Company Budget For Content Marketing?
Content marketing is one of the most powerful tools you can employ for your business. Full Story: Forbes
3 creative ways to use your brand’s data to improve marketing measures
Creativity is essential in marketing… but so is data. Full Story: TNW
What is B2B Marketing? And How to Do It Successfully
Let’s get the acronyms out of the way; B2B stand for Business-to-Business, and B2C means Business-to-Consumer. Done. Full Story: Business 2 Community
Eight Low-Cost Marketing Tactics For Startups And Small Businesses
For many startups and small businesses, product development and operations consume most of the budget, leaving minimal (if any) budgeting room for marketing. Full Story: Forbes
What Are B2B Marketing Leaders Measuring: Five Key Takeaways
Are you curious about what marketing leaders across B2B are measuring these days? Full Story: Forbes
Four easy steps to make your marketing work better
With a new year now well underway, it’s time to take a hard look at your marketing. Full Story: FOX 29
B2B or B2C Marketing: Are the two any different?
With so many apps running around, it may be a wise idea to develop an appropriate app for your services or products as a campaign. Full Story: Moneycontrol.com
SOCIAL MEDIA
Planning and Measuring: Essentials For Your Social Media Marketing Strategy
Social media can be a highly effective marketing tool. But more often than not, it fails. Full Story: Business 2 Community
CMOs: Adapt Your Social Media Strategy for a Post-Pandemic World
The Special Covid-19 Edition of The CMO Survey found that social media has become critical to marketing during the pandemic. Full Story: Harvard Business Review
Do These 10 Things To Get More Out Of Social Media Advertising
While social media allows you to build a community around your brand and attract leads to your business, devising an effective advertising strategy for social platforms can be tricky. Full Story: Forbes
If your social media account has been compromised, follow these 5 steps
If you receive an OTP for some change that you have not initiated, it might mean that your account has been compromised. Full Story: Hindustan Times
SEARCH ENGINE
Best SEO Tools Of 2021: Free And Paid Search Engine Optimization Services
At its heart, SEO (Search Engine Optimization) developed as an extension to web accessibility by following HTML 4 guidelines, in order to better identify the purpose and content of a document. Full Story: TechnoCodex
How to Change Default Search Engine in Firefox on Windows, Mac, Android, iOS
Firefox comes with a number of available search options built-in, with Google being the default. Full Story: Beebom
Google Confirms a Way to Hide Internal Links
Google’s John Mueller answered a question about links in the button element, confirming that Google can’t see them. Full Story: Search Engine Journal
7 Ways to Generate More Reviews for Your Business
One of the most commonly used white hat services involves search engine optimization (SEO). Full Story: South Florida Reporter
MOBILE MARKETING
Why SMS Is The Marketing Tool Of The Future
This past year, when the pandemic mostly kept us apart from friends and family, we maintained those relationships via social media, video calls and, probably most often, texts. Full Story: Forbes
LG considers leaving the mobile business
After nearly six loss-making years, the CEO said it was time to make a ‘cold judgment.’ Full Story: Engadget
While about one-third of small businesses (32%) already have a mobile app, four in ten (42%) have plans to build one in the future. Full Story: PRNewswire
The GET mobile app needs to GET fixed
Several emails were sent about purchasing food from the GET mobile app, a food delivery app that NSU utilized during the previous semester that allowed students to order food from campus to be delivered right to their residence hall. Full Story: nsucurrent
DIGITAL SIGNAGE/ SCREEN MEDIA
OOH net media revenue fell almost 40% in 2020
The out-of-home (OOH) industry says net media revenue fell 39.4% to $566.5 million in 2020, down from $935.5 million in 2019. Full Story: AdNews
How To Bring Clarity To Your Critical Communications Strategy In 2021
If 2020 taught us anything it’s that an organisation needs to be able to anticipate, prepare for, respond and adapt to pretty much anything in order to survive and prosper. Full Story: ISBuzz News
EMAIL MARKETING
6 ways to sure success in your Email Marketing
Here are a few tips to make customers/prospects open your emails with excitement. Full Story: Daily Host News
4 Intriguing Email Attacks Detected by AI in 2020
Here’s to the sneakiest of the sneaky. These clever phishing messages — that standard validation measures often missed — deserve proper dishonor. Full Story: Dark Reading
E-COMMERCE
Marketplace or own eCommerce website: where to sell?
eCommerce is changing the way that businesses sell items and consumers make purchases around the world. Full Story: Alibaba News Channel
The Best Way To Build an E-Commerce Website in 2021
Recently eCommerce presence has become a major indicator of a company’s position in the market. Full Story: IMC Grupo
PUBLIC RELATIONS
Public relations disruption post Covid-19
To understand the public relations’ ambiguous reputation, looking at its origins focuses on the industry’s roots in the media industry. Full Story: Bizcommunity.com
How PR can transform the future and profitability of a business
Public Relations is one of the most effective ways to build on marketing strategies and create a solid online reputation. Full Story: Nairametrics
MARKET RESEARCH
The transactional and marketing emails market is expected to grow by USD 8.87 billion during 2021-2025, according to Technavio. Full Story: Valdosta Daily Times
WEB DEVELOPMENT
The Psychology Of Color: Is It Important For Website Development And SEO?
Experts believe that colors affect our moods, emotions and feelings. Seeing warm or soft colors such as red, orange or yellow can make us feel calm, happy, relaxed and full of energy. Full Story: Adrants
Why Is the Adobe Creative Suite the Industry Standard?
Ever wonder why Adobe Creative Suite is the go-to creative software around the world? Let’s find out. Full Story: MakeUseOf
MARKETING AUTOMATION
How Is Artificial Intelligence Changing B2B Companies?
The B2B model focuses on selling services and products to other companies. Full Story: Business 2 Community
Why is it critical to embrace customer-centric approaches?
Creating customer value is a key driver for both business survival and business growth. Full Story: Business Day
ANALYTICS & BUSINESS INTELLIGENCE
What Is the Importance of Analytics in Marketing?
You’ve probably seen businesses present the success of their marketing in statistics – the number of products sold, percentage of marketing emails opened, the conversion rate for online sales, the list goes on and on. Full Story: TheNewsTrace
How to Scale Content Production Without Dropping Quality
Scaling content sounds easy, doesn’t it? Just write more content more frequently. Full Story: Small Business Trends
BRANDING AND DESIGN
This could be the worst graphic design job ad ever (and we can’t help but love it)
At first glance, it looks like the epitome of abominable graphic design. Comic Sans? Check. Full Story: Creative Bloq
Extending Your Brand’s Reach With A Digital Branch
With the continuing disruption and uncertainty caused by the coronavirus pandemic, many brands face significant challenges retaining their customers, let alone growing their businesses. Full Story: Forbes
VOICE STRATEGIES
Android Auto Voice Assistant Issue Finally Under Investigation
As many of us learned the hard way, the experience with Android Auto depends on a lot of things. A feature that often breaks down all of a sudden is support for voice commands. Full Story: autoevolution
SMART BULBS THAT WORK WITH VOICE ASSISTANT
If you have a voice assistant device at your home, whether an Amazon Alexa, Google Home, or even an Apple HomePod, then it makes sense to have smart lighting as well. Full Story: Digit