By Integrated Marketing Platform   | January 18, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Unified Marketing Framework – When To Use Which Tactic

A colleague made a simple observation yesterday that many marketers are “spending lots of money on reaching potential customers, but very little to nothing on engaging with them.” Full Story: Forbes

Audience Overlap in Influencer Marketing

Today, influencer marketing is an established buzzword regularly referred to in the mainstream media. Full Story: Talking Influence

Inside the marketing strategy that fueled StockX’s international growth

Though the pandemic reshaped much of fashion in 2020, StockX emerged from the year stronger and larger than it had entered. Full Story: Glossy

Why Getting On TV Is Your Best Marketing Bet For 2021

How’s your TV watch time been? Don’t sugarcoat it – you know it’s been more than usual. Full Story: Forbes

15 Marketing Ideas for Travel Advisors in 2021

Last year was undoubtedly a difficult year for your travel advisor business. Full Story: TravelPulse

4 trends that will mark digital marketing in 2021

One of the biggest challenges advertisers and media will face in 2021 is being able to communicate with consumers and transact effectively in a cookie-free world. Full Story: Entrepreneur

Adapting Your Digital Marketing Strategy: Why You Must Up Your Game

Scanning posts from some of the top digital experts, we see 2021 promises a host of changes from SEO to marketing priorities. Full Story: Business 2 Community

Keep Up with These Marketing, Design, and Tech Trends in 2021

If you want to grow your business in 2021, you need to understand the relevant trends. Full Story: Small Business Trends

SOCIAL MEDIA

Using Social Media Marketing to Promote Your Brand Online

Social media is the general use of various social media sites and platforms to advertise a service or a product. Full Story: TechBullion

Tips to maximise your social marketing output

The key metrics to consider here are ones that demonstrate engagement – not just follower numbers or page views, but active participation with your content. Full Story: Elite Business Magazine

The Best Times to Post on Social Media in 2021 and Beyond

Do you want to maximize engagement on your social media posts? Looking for the ideal times to post to each network? Full Story: Social Media Today

11 best social media tools on the market

Social media is a great way to reach your customers. It allows you to build relationships using methods that were simply not available 20 years ago. Full Story: VentureBeat

SEARCH ENGINE

5 Ways SEO Impacts the Customer Experience

When it comes to SEO or search engine optimization, the first thing that people usually think about is website traffic. Full Story: Promotion World

How Important Are Backlinks for SEO?

The speed at which the SEO industry evolves is fast-paced, and each year, online business owners develop new strategies and focus on each new development. Full Story: Promotion World

Google May Expand Roll Out of Web Stories if More Sites Use Them

Google may roll out Web Stories more widely if site owners in other countries start using them. Ful Story: Search Engine Journal

What’s Wrong with Google – The Effect of Frequent Algorithm Changes

Google constantly and continuously updates its page rank algorithms. Full Story: CoFounder Magazine

MOBILE MARKETING

Answers to Your Questions About the Galaxy S21 Series from Samsung Mobile Executives

Galaxy Unpacked 2021 has just wrapped up, which means the countdown to the Galaxy S21 series’ launch is officially on! Full Story: Samsung Newsroom

Mobile app analysis finds downloads rose 7% in 2020; app store spending up 20% to $143B

The “State of Mobile in 2021” report from analytics company App Annie recaps a 2020 of growth in interactions with mobile applications. Full Story: Seeking Alpha

How to Get Started With Medium: A Beginner’s Guide

If you’re new to Medium, we’ll help you navigate the blogging platform for the first time. Full Story: MakeUseOf

2021 Mobile App Marketing Predictions with Adjust Martech Leaders

Customers spent close to $75 billion globally on Mobile App Marketing campaigns just to drive user installs on their devices. Full Story: MarTech Series

DIGITAL SIGNAGE/ SCREEN MEDIA

Zetadisplay : How to check your Digital Signage devices are connected

As we return to work after the festive period and reset our brains ready for a New Year, it’s also worth making sure that all your devices are connected and performing as you want them to. Full Story: marketscreener.com

Digital signage future trends: touchless takes charge in 2021

If there is any technology that made a big splash in the digital signage and self-service industry, it’s touchless. Full Story: Digital Signage Today

EMAIL MARKETING

11 Email Design Trends to Improve Your Email Marketing Strategy in 2021

Are you looking for ways to improve your email marketing strategy in 2021? Want to know the latest email design trends to incorporate into your email campaigns? Full Story: Social Media Today

Why outbound email is your organization’s biggest security risk

On average, organization experience 180 incidents involving sensitive data, or one every 12 working hours, according to Egress. Full Story: Security Magazine

E-COMMERCE

10 Best Packaging Stocks To Buy Now

In this article we discuss the 10 best packaging stocks to buy now. Packaging companies are experiencing a strong growth on the back of the e-commerce boom following the coronavirus pandemic. Full Story: Yahoo Finance

3 Top E-Commerce Stocks for 2021

E-commerce has surged as a result of conditions created by the coronavirus pandemic, and top players in the space have delivered eye-catching returns. Full Story: Motley Fool

PUBLIC RELATIONS

Irish PR start-up CW8 Communications aims to double headcount

Were it not for the pandemic, public relations boss Seán Pattwell would be among the Irish contingent headed for snowy Davos this January for the World Economic Forum (WEF). Full Story: The Irish Times

Australia Day: A marketer’s dream or a PR crisis waiting to happen?

Linking your PR and marketing campaigns to recent events is a simple way to make your campaigns more relevant. Full Story: Inside Retail

MARKET RESEARCH

Marketing Research Press Release – How to Effectively Launch a New Locale

If your company grew to a point where you feel it is time to expand abroad, then that should be the perfect moment to invest some of the money your business has generated overtime in order to impact lives overseas. Full Story: BusinessMole

A New Beginning For Market Research

Quality research is an essential investment for good decision making, but nevertheless it is a cost. The pandemic of 2020 has upended millions of lives and businesses like nothing else in our lifetimes. Full Story: Forbes

WEB DEVELOPMENT

How to Create an Exceptional WordPress Website to Boost Sales?

Having an online presence has become a necessity to reach more consumers. Full Story: South Florida Reporter

Upcoming Trends in Website Development

Technology continues to evolve rapidly, making things convenient, quick, and cost-effective for the end-user. Full Story: BBN Times

MARKETING AUTOMATION

AI Is Revolutionizing Marketing Like Never Before: 6 Ways This Is Happening Right Now

Definition of Artificial Intelligence (AI): Intelligence exhibited by machines. AI is the study of intelligent agents, which can study their environment, and take action which helps them optimally achieve their goals, in the shortest possible time. Full Story: Trak.in

Smarter use of AI means business process optimisation, not simply automation

Most IT sales and marketing material will be peppered with these words, but achieving real benefit from either requires changes in people, processes and systems, not simply updating the tools. Full Story: ComputerWeekly.com

ANALYTICS & BUSINESS INTELLIGENCE

5 Challenges Of Big Data Analytics in 2021

2021 is around the corner. Time to deep dive through the most typical big data analytics issues, investigate possible root causes, and highlight the potential solutions to those. Full Story: Analytics Insight

Data-Driven Operations Are Key to Future of Manufacturing

In the near future, manufacturing companies will collaborate in hyperconnected value networks in which data-and-analytics applications drive productivity, new customer experiences and societal and environmental impact. Full Story: Modern Diplomacy

BRANDING AND DESIGN

Four hacks to get consumer insights for your brand

Most marketers put in a lot of effort to generate and nurture promising leads and push them down into the sales funnel. Full Story: Daily Host News

What will power brand growth in 2021?

As we march headlong into 2021, we find ourselves facing a market no less complex than what prevailed for much of last year. Full Story: ArabianBusiness.com

VOICE STRATEGIES

Build your own Alexa – Amazon makes voice assistant available to businesses

Businesses will be able to use Alexa tech to build their own customized voice assistants. Full Story: Tech Wire Asia

How to Use Guest Mode on Google Assistant Smart Speakers and Displays

Following an announcement in October, Google has started rolling out Guest mode on Assistant-powered smart speakers and smart displays. Full Story: Beebom

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