By Integrated Marketing Platform | January 13, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Customer Advocacy: The Biggest Shifts Happening in Marketing Strategy
As we kick off our marketing plans for the new year, entering what to me feels a bit like an unknown abyss, it’s hard to make any sort of predictions. Full Story: Business 2 Community
Five Essential Elements Of A Marketing Plan For A Small Business
If you are planning to open your own small business, the first step is to develop a business plan. Full Story: Forbes
Digital marketing helps small retailers gain ground during pandemic
Digital brands looked headed for a reckoning a year ago, with bloated valuations, rising advertising costs and ever more competition. Full Story: Business Day
Turn Marketing Goals Into Wins for Your Business
Three strategies to help you convert business goals into substantive marketing goals. Full Story: Entrepreneur
Five Marketing Strategies For Coming Out Of The Recession Stronger
Covid-19 has caused an ongoing recession and has caused the United States to enter into an economic crisis. Full Story: Forbes
Video Marketing: The Best Way to Capture New Customers
The past year has shown marketers a lot about their customers. With most shoppers moving online and people more connected to their phones than ever before, digital marketing (and all its variances). Full Story: Promotion World
How Trigger-Based Direct Mail Will Supercharge Marketing In 2021
Like many others, you may believe that direct mail is an antiquated marketing tactic. Full Story: Forbes
Three vital marketing tips for ecommerce retailers in 2021
As businesses attempt to regain their lost sales from the pandemic, many retailers are turning to ecommerce as their customers shift online to conduct their shopping. Full Story: Elite Business Magazine
SOCIAL MEDIA
Is There Really a “Best Time” to Post on Social Media?
Social media is a new way to reach customers, and every business that has found success with its audience has a solid digital marketing strategy. Full Story: Business 2 Community
Social media companies need better emergency protocols
Online vitriol, especially in the hands of widely-followed, influential, and well-resourced politicians and governments, can have serious — and even deadly — consequences. Full Story: Brookings Institution
The Right Time to Advertise on Different Social Media Platforms
Almost 4.14 million people are part of the social network community. But do you believe it? Is there a specific time to post content on social media? I think, yes. Full Story: Business 2 Community
Survey: Social media shows promise as e-commerce channel
A new consumer survey indicates that roughly half of consumers respond to social media as a marketing and commerce channel. Full Story: Chain Store Age
SEARCH ENGINE
How to Build SEO Into a Product
Instead of making SEO an afterthought, “building SEO into the product” means developing it with SEO in mind. Here’s a 5-step process you can use. Full Story: Search Engine Journal
Do Incognito Searches Affect SEO or Rankings
What is incognito search and does it affect SEO ranking? Read more about it, what is CTR, and if either has an effect on ranking. Full Story: Search Engine Journal
Highlighting importance of SEO to a business
The way business is done has changed drastically in the last decade. Frankly, many things have changed about life in recent times, thanks largely to technology. Full Story: Business Matters
Poor Ranking? Simple Fixes to Web Design Can Help
We’ve all been there. You found the right keywords. Full Story: Business 2 Community
MOBILE MARKETING
Why SMEs Do Better Digital Marketing Than The Biggest Brands
Big advertisers have more money allocated to digital advertising than they know what to do with. Full Story: Forbes
9 Marketing Strategies To Boost Your Mobile Application
An app developer or an app development company has made a lot of efforts to make an application. Full Story: Customer Think
Mobile app spending in 2020 will reach $143 billion
App Annie recently released its “2021 Mobile Market Report”. This annual report analyzes the widespread impact of mobile devices on various industries and the global economy. Full Story: Gizchina.com
How Will IoT Transform the Future of Custom Mobile App Development?
IoT has empowered technology gadgets to customize themselves as per user preference and become an internal part of their lifestyles. Full Story: IoT For All
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital signage powers store openings and beyond
From restaurants to museums to theme parks, each business and venue planning to reopen will benefit from deploying solutions that assist in a smooth transition from traditional procedures to newly updated processes. Full Story: Digital Signage Today
3 digital signage lessons from 2020 to remember
We are at long last closing the books on 2020, and what a wild year it was. Full Story: Digital Signage Today
EMAIL MARKETING
The State of Email: Three Tactics for Adding Automation
Any email marketing program thrives with a little automation. Not sure where to start? Here are three ways that automation could work for your association. Full Story: Associations Now
The True Effect of Engaging Visuals in Email Campaigns
Even the best email copy needs a strong visual element. Images and videos can lead to much better email performance. Full Story: Promotion World
E-COMMERCE
Target Reports Holiday Sales Jumped on E-Commerce Boom
Target Corp. said sales jumped during the holiday period, with the big-box retailer appearing to solidify some of the gains it made in a turbulent 2020. Full Story: Bloomberg
How to Optimize your Ecommerce Store for the Covid-19 Pandemic
Business owners will remember the year 2020 as a struggling and challenging year, especially for brick-and-mortar shops. Full Story: Global Trade Magazine
PUBLIC RELATIONS
Science Needs Public Relations
These days it feels like science is on the losing end of public opinion. Full Story: Forbes
How To Rebrand After A PR Crisis: Nine Experts Weigh In
If consumers sense a rebranding effort is not genuine but merely a stunt intended to help the company escape public censure, they’re less likely to be on board with it going forward. Full Story: Forbes
MARKET RESEARCH
How A Startup Is Using AI To Help You Find The Market Research You Need
80% of typical organizations’ data is unstructured, slowing down work, often leading to less-than-optimal decision-making, according to an Accenture study published earlier this year. Full Story: Forbes
The role of market research in go-to-market planning for craft breweries
CODO is, as I type this, helping a multinational company launch an important brand extension. This is such an enormous investment that the company spent 10 months conducting a rigorous market research process to determine its viability. Craft Brewing Business
WEB DEVELOPMENT
WordPress Now Offers Website Development
WordPress announced Built by WordPress, a website development service to compete against sites like Squarespace. Full Story: Search Engine Journal
Top 10 best PHP Development Companies of 2021
It is estimated that PHP powers about 80% of the web. Today, PHP is the most popular server-side scripting language globally, extensively used in building web applications. Full Story: Techstory
MARKETING AUTOMATION
CRM vs. Marketing Automation: What’s the Difference?
While CRM and marketing automation seem similar, there are key differences between the two types of software. Full Story: Business News Daily
How explainable artificial intelligence can help humans innovate
The field of artificial intelligence (AI) has created computers that can drive cars, synthesize chemical compounds, fold proteins and detect high-energy particles at a superhuman level. Full Story: The Conversation US
ANALYTICS & BUSINESS INTELLIGENCE
Anticipated trends in Business Intelligence for 2021
In the last few years, BI (business intelligence) has gained momentum in becoming an essential catalyst for business growth, and with COVID-19 impacting the acceleration of software technology, we will see BI rapidly changing to fit the future of business. Full Story: Bdaily
Insights-as-a-Service: Making the Most of Big Data and Analytics
How leveraging insights-as-a-service can expedite business value? Full Story: Analytics Insight
BRANDING AND DESIGN
Why Building A Rock Solid Brand Should Be Your First Priority
There are many schools of thought with what should come first when building a company. Full Story: Forbes
Personal branding: The key to success in the digital age
One of the world’s richest men, Jeff Bezos, famously said, “Your personal brand is what people say about you when you’re not in the room.” Full Story: USA TODAY
VOICE STRATEGIES
What’s New in Microsoft Teams at the Start of 2021?
Microsoft has welcomed us all into the new year of 2021 in style, with a host of new features designed to give you more out of your work and collaboration experience. Full Story: UC Today
Mercedes, BMW Hit The Open Road With Voice Technology At CES
Humans have long anticipated artificial intelligence (AI), but if one had asked the average fan whether they would ever have an AI of their own, all but the most extremely future-enthused would probably have waved the question off as silly. Full Story: pymnts.com