By Integrated Marketing Platform | January 11, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How To Succeed And Grow Marketing Practices With New Data Privacy Laws
Whether it was the Privacy Act of 1974 or the General Data Protection Regulation (GDPR), privacy has long been an important issue to citizens everywhere. Full Story: Forbes
Why These 5 Unexpected Content Marketing Skills Are a Must to Build in 2021
In today’s digital age, self-built skills are becoming more necessary. Here are 5 you need to learn to be market-ready in the content marketing industry. Full Story: Search Engine Journal
Create Rewarding Brand Communications Through Educational Marketing
In today’s oversaturated informational environment, it can be challenging to attract an audience’s attention and convert ad viewers into brand followers and, eventually, loyal customers. Full Story: Forbes
How marketing ops can survive and thrive in M&A
Merging teams and systems following a merger or acquisition can be an opportunity rather than a crisis. Full Story: MarTech Today
Stop Talking In Cliches: 4 Tips for More Creative, Original Marketing
Your industry lingo might be standing in the way of you and potential new customers who don’t yet speak it. Full Story: Entrepreneur
Take control of your first-party data, or quit marketing
The end of the cookie is nigh… yadda yadda yadda, you’ve heard it already. Full Story: CampaignLive
Your Guide to Marketing in 2021
With everything 2020 threw at us, small businesses can apply those lessons to their marketing strategy in 2021. Full Story: Business.com
Are You Advertising At Each Stage Of The Marketing Funnel?
Understanding the marketing funnel is where it all begins. Full Story: Forbes
SOCIAL MEDIA
Social Media Best Practices to Boost Your Personal Brand
A strong social media presence is the foundation from which you can build a world-conquering brand. Full Story: Entrepreneur
Conservative Social Media App Parler Is Pretty Much Dead
The social media app popular among conservatives will go dark Sunday at midnight as Amazon AMZN -1.6% shuts off access to its web hosting services, and the app has been reportedly unable to find a new home. Full Story: Forbes
5 Tips On How You Can Increase Your Social Media Followers
If you are a small business, online brand, or social media influencer, then having a large online following is key. Full Story: mitechnews.com
Social media trends you can expect to find in #2021
The new year is finally here! One thing we know for sure that will remain constant in 2021 is our time on social media. Full Story: AZ Big Media
SEARCH ENGINE
In Sync with last decade: Tuning to 2021 SEO
With 2020 gone, the world has seen pretty much everything in the last decade. Full Story: DATAQUEST
How to Remove Date Snippets from Search Results?
Someone asked a great question in a recent Google SEO office-hours about preventing Google from showing published dates in the search result. Full Story: Search Engine Journal
10 Common Mistakes In Google Ads
As Google Ads has matured, it’s more challenging to stay on top of features and potential problems. Here are 10 common issues in accounts. Full Story: Search Engine Journal
Google Makes 4 Changes to Index Coverage Report
Google is making 4 changes to the Index Coverage report located within Search Console. Full Story: Search Engine Journal
MOBILE MARKETING
Adva Mobile’s Fan Platform to Transform Mobile Marketing Engagement
Text Marketing service First to offer one-to-one text, targeted text blasts, and Text to grow Fans to the Creative Artist Community. Full Story: Martechcube
T-Mobile seeks access to more 2.5 GHz spectrum
T-Mobile has been laser-focused on deploying 5G using the boatload of spectrum it obtained in the Sprint merger, but it’s not enough. There’s even more 2.5 GHz spectrum up for grabs, and T-Mobile wants a piece of it. Full Story: FierceWireless
11 Mobile Marketing Trends That Will Dominate Early 2021
In recent years, digital marketing has become an increasingly important component of many businesses’ overall marketing strategies. Full Story: Built In
How will the third UK lockdown affect mobile networks?
With the UK being thrust into a third national lockdown and working from home very much the reality, expectations are this could lead to a massive increase in demands for connectivity. Full Story: TechRadar
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital Signage market to grow by $7 Billion by 2024
The new Digital Signage market research report from SpendEdge indicates an incremental growth during the forecast period as the business impact of COVID-19 spreads. Full Story: M4G Team
OOH: What 2021 has in store for the outdoor industry
In this new year, we want to crystal gaze into what the year has in store for the industry. Full Story: Business Insider India
EMAIL MARKETING
Grow Your Email List and Increase Revenue Using These Tactics
Smart entrepreneurs use email marketing to create new business. Full Story: The Good Men Project
How to Make Money With Your Own Email Newsletter
Tips to create a B2B newsletter that keeps your business top of mind. Full Story: Entrepreneur
E-COMMERCE
Here is a list of tools to help you get things done. There are to-do lists, work timers, and project management platforms. Full Story: Practical Ecommerce
4 Ways To Use Technology For More eCommerce Sales
eCommerce has, over the last decade, slowly grown to be a dominant industry that has sprung up due to the evolution of technology and digital platforms. Full Story: iTech Post
PUBLIC RELATIONS
Five Approaches To Measure The ROI Of Public Relations
It’s one of the most popular questions I hear from potential clients? Full Story: Forbes
How To Rebrand After A PR Crisis: Nine Experts Weigh In
The fallout from a PR crisis may drive a business to try to reinvent itself in the eyes of the public. Full Story: Forbes
MARKET RESEARCH
A New Beginning For Market Research
Quality research is an essential investment for good decision making, but nevertheless it is a cost. Full Story: Forbes
Types of Surveys Your Business Should Use
Businesses can leverage surveys to better understand their target market. Here’s how to use surveys for your business. Full Story: Business News Daily
WEB DEVELOPMENT
Top Programming Languages To Learn In 2021
With computers entering every industry, programming and coding have become essential skills. BW Businessworld
Learning Experience Platforms (LXP): How to Expand Your Knowledge
Whether you get your driver’s license in your 30s or decide to learn a language in your 50s, it can be fun and challenging to discover a new talent or skill. Full Story: G2
MARKETING AUTOMATION
7 Automation Tools You Can Use to Boost the Sales of Your Business
Automation can help you achieve a lot of things as it can help you save time and complete tasks quickly. Full Story: BBN Times
AI in Marketing and Sales: Why Businesses Must Integrate AI into their CRM?
The CRM industry has witnessed enormous growth in the past few years. And 2020 was no exception. Last year, CRM usage increased from 56% to 74%. Full Story: MarTech Series
ANALYTICS & BUSINESS INTELLIGENCE
How CDOs Can Solve the Top Data and Analytics Challenge
Enterprises have made a lot of progress in becoming data driven over the past several years, but organizations continue to cite one major impediment. Full Story: InformationWeek
Technology Trends for Streaming Analytics in 2021
To tackle 2021’s biggest problems, look to these three key areas to advance in the New Year. Full Story: TDWI
BRANDING AND DESIGN
10 Tips to Fix Your Personal Branding on Social Media in 2021
“Mirror, mirror on the wall, do I have the most impressive social media branding of all?” Full Story: Business 2 Community
A Business Case For Building Your Personal Brand
Most CFO’s spent the past year building flexible business models and functional agility. Full Story: Forbes
VOICE STRATEGIES
Alexa’s New ‘Tell Me When’ Feature Gives Proactive Reminders of Events
Alexa can now set reminders for events even if you don’t know when they will happen. The new “Tell me when” feature lets the voice assistant use context to watch for when something happens and remind the user about it, whether it’s a television show or an incoming email. Full Story: Voicebot.ai
Latest Athena Voice Assistant Enhances Productivity
Listens to voice commands, provide instructional content, perform complex machine functions quickly and walk-through vital checklists. Full Story: ThomasNet News