By Integrated Marketing Platform | February 07, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
9 Call to Action Best Practices to Improve Your Marketing Strategy
Are you looking for ways to convince more people to do business with you? Full Story: Social Media Today
Leverage Data Or Fail: Why Your Marketing Will Need A Reset In 2022
In the wake of Covid-19, businesses have had to adapt quickly to stay not only ahead of the competition but also afloat in an ever-volatile market. Full Story: Forbes
Why Link Building Is Still An Important Marketing Strategy In 2022
Digital marketing is a continuously changing and perplexing jumble of approaches. Through it, social media marketing, video marketing, and mobile marketing have grown in popularity over the decade. Full Story: Small Business Trends
Why Your Growth Marketing Strategy Should Include These 4 Things
You may have heard about growth marketing and become curious about how it works. Full Story: Forbes
6 New Marketing Trends Poised To Dominate 2022
Are you a marketing exec looking to stay on top of trends? If so, it may be hard to keep track of the various reports, statistics and surveys that emerge each day. Full Story: CMSWire
Trying to market a “boring” industry?
In the past, many of these industries had dry, traditional marketing strategies that failed to capture much attention. The intent was to introduce the product or service, state its benefits, and draw in customers that needed them. Full Story: Marketing Mag
9 Marketing Trends You Need to Jump on in 2022
The dramatic growth of digital platforms offers new strategies to play with to grow your presence online. Full Story: Entrepreneur
Traditional B2B Sales and Marketing Are Becoming Obsolete
Most B2B sales and marketing teams typically function in a “serial,” or linear manner. Full Story: Harvard Business Review
SOCIAL MEDIA
5 Social Media Crypto Scams to Avoid
The highly speculative nature of cryptocurrencies makes them an ideal target for scammers, especially on social media. Here’s how to protect yourself. Full Story: CoinDesk
Why social media is more relevant than ever for agents
The importance of social media for luxury real estate agents — and tips to make it count. Full Story: Inman
14 Pro Tips For Effectively Leveraging Social Media As A Financial Advisor
In recent years, businesses across industries have been exploring ways to reach their target audiences through social media platforms. Full Story: Forbes
How to Elevate Your Social Media ROI
Looking for ways to improve your social media marketing efforts in 2022? Full Story: Social Media Today
SEARCH ENGINE
Be entertained and become a better search marketer by listening to these most reputable, authoritative SEO podcasts in 2022. Full Story: Search Engine Journal
The SEO checklist to strengthen your website’s ranking
If you can learn how to rank higher on search engines, you will receive more qualified leads than your competitors. Full Story: Financial Post
Are Sitewide Links A Google Ranking Factor?
Should you be worried if you are on the receiving end of sitewide links? Discover if your site’s organic search ranking may be impacted by it. Full Story: Search Engine Journal
The Missing SEO Link: Highly Specialized Rank Tracking & Reporting
Wish it were easier to help clients understand how your work affects their rankings? Full Story: Search Engine Journal
MOBILE MARKETING
Top 2022 mobile marketing trends after a disruptive year
How mobile marketing will evolve in 2022. Full Story: Ad Age
Understanding The Differences In Mobile App Use Across Generations
People across all generations spend more time now than ever before using mobile apps, averaging roughly four hours a day. Full Story: Forbes
Expect These 7 Mobile Ad Trends in 2022
Last year brought about a significant number of changes affecting mobile advertising, and it looks like 2022 may be even more dramatic. Full Story: The Fast Mode
6 top app trends to watch out for in 2022
In 2008 when the iOS app store launched, there were a mere 500 apps to choose from, and now users have over 1.85m different apps available to download. Full Story: Mobile Marketing Magazine
DIGITAL SIGNAGE/ SCREEN MEDIA
Research shows DOOH is fueling creativity
The modern consumer is tech-savvy and wary of traditional methods of communication from companies. Full Story: Bizcommunity
Online vs. DOOH advertising: Knowing differences can lead to success
There are some differences between online advertising and DOOH and some of them are big. But thankfully, there are also similarities. Full Story: Digital Signage Today
EMAIL MARKETING
5 Email Marketing Habits to Leave Behind
From reaching unverified lists to a lack of consistency, you might be sabotaging your growth. Full Story: Entrepreneur
How to Harness Hyperpersonalization in Your Email Marketing Strategy
You receive countless emails with some basic level of personalization like including your first name. Full Story: CustomerThink
E-COMMERCE
How to Improve Your Valentine’s Day Ecommerce Strategy
Consumers want gifts that last, and jewelry perfectly satisfies this need. Full Story: INSTORE Magazine
This Simple Ecommerce Strategy Will Unify All Your Sales Channels
Building a memorable brand in the hyper-competitive ecommerce landscape has never been more challenging. Full Story: Entrepreneur
PUBLIC RELATIONS
The Value Of Implementing PR In Your Business
Public relations is essential to a company or a person’s individual success. Full Story: Forbes
Are PR and IR working closely enough?
Terry Smith knows how to pack a punch. The founder of Fundsmith Equity – the eminently successful activist investor – has a deserved reputation for speaking frankly. Full Story: PR Week
MARKET RESEARCH
Five Questions That Will Make Market Research Work For You
Before conducting market research, you should have an idea of what you want to know from your market. Full Story: Forbes
WEB DEVELOPMENT
Why You Need a Robust Business Website for Successful Digital Marketing
A website is one of the most important components for a business because it provides the first point of contact for potential clients. Full Story: Startup Info
5 Reasons You Don’t Always Need a JavaScript Framework
JavaScript frameworks are often considered essential tools for modern frontend web development. By employing any one of the numerous frameworks,… Full Story: The New Stack
MARKETING AUTOMATION
Are you making these B2B marketing automation mistakes?
In my years as a marketing automation consultant, I’ve seen the same mistakes made by B2B companies as they implement and use their chosen software. Full Story: B2B Marketing
AI is changing the way we make & interact with videos
The use of AI in video is practically changing how firms look at everything from advertising campaigns to corporate learning material. Full Story: Mint
ANALYTICS & BUSINESS INTELLIGENCE
All You Need to Know about Self-Service Business Intelligence
Self-service BI’s improved data accessibility and analytics capabilities help the firms in a variety of ways. Full Story: Analytics Insight
Four ways marketing analytics tools drive business growth
As a result, marketing analytics will continue to grow in importance over the coming years. But with marketing budgets still being limited.. Full Story: Econsultancy
BRANDING AND DESIGN
Here’s What Many B2B CEOs Get Wrong About Branding
Branding gets plenty of lip service in the B2B space, but how many CFOs and CEOs truly value the power of branding campaigns? Full Story: Forbes
6 Ways New Business Owners Can Establish Brand Values
New businesses are on the rise in America, with a record-breaking 1.5 million applications filed to form new businesses in 2020 and over 1.4 million applications filed in 2021. Full Story: Forbes
VOICE STRATEGIES
How to Setup Google Calendar With Amazon Echo
Amazon’s smart Echo devices (Echo Dots and Echo Shows) are some of the best smart speakers and smart displays out there. Full Story: Dignited