By Integrated Marketing Platform | February 04, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How Technology Will Revolutionize Marketing In 2022 And Beyond
Remember those days when you were compelled to watch TV ads just to see your favorite show? Full Story: Forbes
Using Promotional Products To Improve Your Business Marketing Strategy
Digital advertising has taken over the world of marketing, so many are probably wondering whether investing in promotional products is worth it. Full Story: Forbes
Is a Marketing Degree Worth It in the 2020s?
Five insider factors to consider before committing. Full Story: Forbes
KPIs & Metrics That Matter For Digital Marketing Success In 2022
Learn how to set effective, data-driven KPIs to motivate your team and accurately assess and improve your strategies. Full Story: Search Engine Journal
How To Communicate On Social Media For Business And Marketing
One of the most important means in our daily lives is communication. Full Story: Forbes
How To Use Web Crawlers in Your Digital Marketing Campaigns
In the past few years, digital marketing has changed and evolved. It is no longer about using the right keywords and posting quality content regularly. Full Story: Inc. Magazine
Eight B2B Visual Content Marketing Ideas
If you want to connect with your prospects, leads, and customers online, you need to create content that engages them across multiple touch points. Full Story: MarketingProfs
5 marketing trends to expect in 2022
Throughout the Covid-19 pandemic, marketers have needed to be more flexible in their approach. Full Story: Bizcommunity
5 Digital Marketing Tactics To Drive Profits In 2022
Whether you’re a startup or an established brand, marketing never stops evolving. Full Story: Forbes
SOCIAL MEDIA
Instagram plans changes, a social media marketers need to pay attention
Over the past 12 years of my social media marketing career, I have learned that “the only constant in life is change” is a very true statement. Full Story: North Bay Business Journal
How to use social media to find and promote your stories
“Until there is another platform, social media will continue to be on the up. In the last year, many more journalists have gained a reputation through social media.” Full Story: Journalism.co.uk
How marketers can be smarter than the social media platforms
3 ways to increase a campaign creative’s performance. Full Story: Ad Age
20 Types of Social Media Content to Get More Leads in 2022
This means, in order to grow your business, you need to connect with your target audience on social media. Full Story: MarTech Series
SEARCH ENGINE
Smart Must-Follow Google SEO Tips for 2022- Learn About Them Here
Since its inception, SEO practices have optimized websites for organic search results and higher search engine rankings. Full Story: Finchannel.com
Why AI Is Important For Your Website SEO
Why AI Is Important for Your Website SEO The technological world provides plenty of opportunities for SEO specialists to make their effort more tangible. Full Story: Rebellion Research
Small Business SEO Checklist: 11 Ways To Improve Rankings
How can you possibly compete against brands and other big businesses in Google Search results? Start with this SEO checklist built for SMBs. Full Story: Search Engine Journal
Keyword research remains essential for search engine optimization, offering insight into what consumers are looking for and their words to describe those items. Full Story: Practical Ecommerce
MOBILE MARKETING
Youtube’s new mobile app makes it easier to like, dislike, and share videos
To ease the interactions for the videos on YouTube, the video streaming giant has rolled out a new mobile app that makes it easier to access controls when you’re watching videos in full-screen mode. Full Story: Mint
Mobile App Testing: How it Delivers Better Customer Experiences
Mobile applications support businesses to offer a consistent engagement with users. Full Story: CustomerThink
Facebook posts first-ever drop in daily active users
Facebook has recorded the first-ever drop in daily active users (DAUs) in its 18-year history. Full Story: Mobile Marketing Magazine
Take your business to the next level with a custom-built mobile app
As a business owner, you wouldn’t dream of ignoring a paying customer who walked into your store. Full Story: KSL News
DIGITAL SIGNAGE/ SCREEN MEDIA
Online vs. DOOH advertising: Knowing differences can lead to success
There are some differences between online advertising and DOOH and some of them are big. But thankfully, there are also similarities. Full Story: Digital Signage Today
Keys to rolling out your digital signage project
Digital signage is one of the best investments companies can make to raise profits, promote a service or provide essential public information. Full Story: Digital Signage Today
EMAIL MARKETING
3 Marketing Tactics To Boost Customer Loyalty In 2022
Email marketing is one of the most robust marketing strategies to exist to date. Studies show that 49% of customers receive marketing offers through emails… Full Story: SociableBlog
How To Drive Growth With Customer Success
Why Will Email Marketing Still Be Important in 2022? Full Story: BBN Times
E-COMMERCE
3 Ways Entrepreneurs Can Tailor Their Ecommerce Strategy for Maximum Growth
Ecommerce continues to grow. Here are three things that entrepreneurs need to do in order to find success with it. Full Story: Entrepreneur
Amazon Stock Soars on Earnings Release: 6 Metrics You Should See
In Q4, Amazon’s AWS cloud-computing business performed like a superhero. Full Story: The Motley Fool
PUBLIC RELATIONS
How to Get Your Business Better PR
Growing a business takes more than marketing and ads. Full Story: Entrepreneur
This PR Firm Took Artificial Intelligence Mainstream
You might recall around the end of 2016, when seemingly overnight, the business media went from never having talked about artificial intelligence in business to ubiquitous coverage of its applications in marketing. Full Story: Forbes
MARKET RESEARCH
FIVE WAYS TRANSLATION CAN DRIVE UP THE ACCURACY OF YOUR MARKET RESEARCH
Market research is easily the most crucial step for expanding your business and making sure it is profitable, especially in a foreign market. Full Story: BBN Times
WEB DEVELOPMENT
The 9 Best Ways to Use Google Workspace for Web Development
Developing a comprehensive website specifications document is essential for any web development project. Full Story: MakeUseOf
Python Web Development: 5 Pros and Cons For Your Business
Having a business without a website is like having an identity card without your picture on it. With every transaction and decision made… Full Story: Programming Insider
MARKETING AUTOMATION
Does your organization need a marketing automation platform?
Marketing automation platforms are at the center of high-performing marketing teams, so decisions on purchasing or replacing one should be well thought through. Full Story: MarTech
Most marketers are unhappy with their marketing automation platforms
More than half of marketing professionals (55%) do not believe they are getting what they need from their current marketing automation platform from a value perspective. Full Story: Marketing Tech News
ANALYTICS & BUSINESS INTELLIGENCE
A Deep Dive on a Customer Experience Priority: Customer Understanding
Getting customer understanding right not only provides great customer experience (CX), it also gives marketers a leg up on what I see as the big opportunities for CX in 2022. Full Story: CMSWire
5 strategies to improve marketing analytics
Marketing analytics is the examination of data gathered during marketing campaigns to identify trends in areas such as the relationship…Full Story: InfotechLead
BRANDING AND DESIGN
The Thing About Branding That Successful Companies Understand
On this week’s episode of ‘Going PublicⓇ,’ mentor Jeff Hoffman provides a masterclass in branding and scaling a company. Full Story: Entrepreneur
How to Create Brand Identity to Attract More Customers
Every strategy used to communicate what a business is to its customers 一 from its logo design, the shapes and colors used in graphics… Full Story: Security Boulevard
VOICE STRATEGIES
Digital assistants are all the rage now, but there are certainly a lot to choose from. Full Story: Digital Trends