By Integrated Marketing Platform | February 22, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How to Win with B2B Creative Content Marketing
Content marketing is a marketing strategy based on creating and distributing engaging, informative, and resonant content to attract and keep your target audience. Full Story: Customer Think
How Entrepreneurs Can Maximize Their Brand Voice Through Video Marketing
Brands need to think creatively when developing their digital strategies. Full Story: Entrepreneur
How Marketing Can Help With Talent Recruitment And Retention
When people think of the marketing team’s contribution to a company, it is often in terms of advertising, lead generation, brand awareness and publicity for products and services. Full Story: Forbes
Tapping into influencer marketing
At the time, UglyChristmasSweater.com was not running an influencer marketing program. Full Story: Digital Commerce 360
6 Reasons Why Podcast Guesting Is An Untapped Marketing Tool
Using podcast guesting as a marketing strategy can increase your bottom line in as little as one hour per month. Full Story: Entrepreneur
5 Marketing Rules for Creating Unforgettable Brands to Achieve Success
Then commit to it with a solid content strategy aligned around prospective buyers. Full Story: Yahoo Finance
Influencer marketing and the annoying reality of variable performance
For a first article in about two years, you would have thought I might have gone for a topic that’s a little more punchy; Full Story: The Drum
Can influencer marketing prove ROI?
Most brands are grappling with the intricacies of measuring influencer marketing, primarily due to the many variables at play. Full Story: Business Day
SOCIAL MEDIA
5 Effective Tips for Learning Effective Social Media Marketing
Social media is all the buzz today. People all over the globe and taken to different sites like Facebook, Instagram, etc. to share their personal life and grow their business. Full Story: The Portugal News
More Just Social Media Starts Here
Complex problems don’t have simple solutions. Full Story: Built In
Why Social Media Creators Are Poised To Run The World
Social media has gone through multiple iterations since it first took shape in the 1990s, but the current cohort of social media influencers and creators stands out from the rest. Full Story: Forbes
Social Media Is Traumatizing Us More Than We Realize
Disturbing headlines aren’t new ― but thanks to social media, we’re more exposed to them than ever. Full Story: HuffPost
SEARCH ENGINE
How to improve your SEO and climb Google’s rankings
Where your website ranks on Google’s results page is a hugely important factor in determining how many users see your site, and can potentially become customers. Full Story: The Marketing Folks
Why Does Your SaaS Website Need SEO
Looking for unexplored digital channels that will bring quality leads for your SaaS product? Full Story: BBN Times
What is an Entity & How They Impact SEO
What is an entity? An entity is a thing or a concept that is singular, that is unique, that is well-defined and that is distinguishable. Full Story: Business 2 Community
On-Page SEO Tactics you should implement in 2021
Search Engine Optimization (SEO) has now become a familiar term for every business that wants to market something online. Full Story: VENTS Magazine
MOBILE MARKETING
How to verify your lending partner when taking a loan via mobile app
When the need for an immediate loan arises, the urgency of the situation may not permit a thorough authentication of the lender. Full Story: Livemint
Samsung now offers 4 years of security updates on Galaxy mobile devices
Samsung has announced it will now offer a minimum of four years of security updates on Galaxy mobile devices after their initial release. Full Story: XDA Developers
Innovation, Agility and Securing the Mobile World in 2021
As the use of mobile devices has become ubiquitous around the world, the cybersecurity imperative for a wide range of devices and mobile apps has become a central issue for most organizations. Full Story: GovTech
Criteria for Choosing Your Mobile Device
But how do you choose the cell phone that will be the best? Full Story: Telemedia Online
DIGITAL SIGNAGE/ SCREEN MEDIA
How QR code applications can help DOOH’s consumer insights tracking
DOOH experts share their views on the rising trend of QR codes and how they can help in conceptualizing personalized content for consumers. Full Story: Exchange4Media
Staying connected is essential business
This past year illuminated how vital cloud connectivity has become for safely maintaining AV networks. Full Story: Digital Signage Today
EMAIL MARKETING
Email marketing automation for B2B: How to effectively manage and acquire contacts
The growing popularity of social media and other communication channels has certainly not obscured the communicative power of email marketing… Full Story: Doxee
Email Marketing vs Social Media Marketing: Which One’s Best for You?
Email Marketing and Social Media Marketing are two of the important components of digital marketing. Full Story: MarTech Series
E-COMMERCE
How To Use Order Tracking To Boost Ecommerce Sales
Regardless of the size of your brand, you should prioritize customer retention. Full Story: Forbes
Amazon, Rakuten, eBay Top List of Most Visited Ecommerce Sites
Retail ecommerce sales grew 27.6% worldwide in 2020 and global marketplaces ruled the roost, making up nine of the top 10 most visited retail sites last year, according to a report from Fasthosts. Full Story: Retail TouchPoints
PUBLIC RELATIONS
Public relations is a broad and high-pressured industry, and once you break through these barriers, you’ll enjoy a career filled with innovation. Full Story: Media Update
Microsoft Is Becoming the Ultimate Troll. Why It’s Actually a Brilliant PR Move
There are a lot of words you can use to describe Microsoft. Full Story: Inc.com
MARKET RESEARCH
iPhone 12 sales propel Apple to top of smartphone market: survey
Strong sales of iPhone 12 models lifted Apple to the top of the global smartphone market in the fourth quarter, a survey showed Monday. Full Story: Tech Xplore
GENFIT: new market research data highlight potential of elafibranor in PBC
Peak sales for elafibranor as potential second line treatment for PBC estimated at $515 million in 2035 on a total market of $1.5bn in 2035 according to research commissioned by GENFIT from IQVIA. Full Story: GlobeNewswire
WEB DEVELOPMENT
50+ Web Tools & Services Highly Recommended In 2021
After tons of hours and coffees, we finally managed to create this comprehensive showcase of 50+ web tools and services that are highly recommended in 2021. Full Story: San Francisco Examiner
Creatio raises $68 million for low-code enterprise process automation
Creatio, a low-code process automation and customer relationship management (CRM) platform, has raised $68 million in a round of funding led by growth equity firm Volition Capital. Full Story: VentureBeat
MARKETING AUTOMATION
10 Ways AI And Machine Learning Are Improving Marketing In 2021
AI and Machine Learning are on track to generate between $1.4 Trillion to $2.6 Trillion in value by solving Marketing and Sales problems over the next three years, according to the McKinsey Global Institute. Full Story: Forbes
Marketing Automation Platform Factoreal Releases Major Automation Suite for Twitter
In January 2021, Factoreal released its biggest update to date for their marketing automation platform. Full Story: MarTech Series
ANALYTICS & BUSINESS INTELLIGENCE
Augmented Analytics: Is this the future of data analytics?
Globally, organisations are increasingly realising the importance of Big Data, and its role in making business decisions. Full Story: VanillaPlus
Are Data Dashboards Delivering Data Stories Effectively?
Unlike advanced business intelligence tools, data dashboards are designed for quick analysis and informational awareness. Full Story: Analytics Insight
BRANDING AND DESIGN
How The General Is Evolving Its Branding to Grab a New Audience
How The General Is Evolving Its Branding to Grab a New Audience. The insurance company puts the elephant in the room in campaign featuring Shaq. Full Story: Adweek
How To Use Canva: A Simple Guide To The Graphic Design Platform
Have you heard of Canva? It’s a graphic design platform lets you create everything from Instagram posts to business logos, for absolutely no cost. Full Story: Mashable
VOICE STRATEGIES
How to set up Bixby and Alexa on your 2020 Samsung TV
Tell your Samsung TV what to do instead of reaching for the remote. Full Story: Tom’s Guide
Google Assistant isn’t just for Android devices. Here’s how to set up and use Google’s voice assistant on any mobile device, including iPhone and iPad. Full Story: PCMag