By Integrated Marketing Platform | December 18, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
5 Digital Content Types Prospective Buyers Love to Engage With Online
Is your brand in need of more online traction? You’re in luck. Full Story: Entrepreneur
Top marketers highlight 5 common themes about the impact of 2020 on business
Although each company has different goals, business models, and customers, five common themes emerged about this year’s impact on business. Full Story: ClickZ
How A Strong Referral Network Strengthens Sales And Customer Relationships
Building a referral network should b e a key component of your small business’s marketing strategy. Full Story: Forbes
How to Develop a Landing Page for Your Business
A landing page encourages users to take certain actions, thus improving your conversion rate and moving users along your sales funnel. Full Story: Business.com
How To Protect Yourself From Copyright Wrongs In Marketing
Just because it is easy to grab something from the internet does not make it the right thing to do. Full Story: Forbes
Three Ways To Add More Joy To Holiday Marketing This Year
The holidays: a time of joy, nostalgia, stress, delight, wistfulness, love — a true rollercoaster of emotions. Full Story: Forbes
The Worst Marketing Buzzwords of 2020
COVID-19 left all of us in new territory. At work. At home. In our personal lives. And certainly in marketing. Marketers struggled finding just the right tone at the outset of the pandemic. Full Story: CMSWire
Digital Marketing Evolution 2021: Changing Trends and Implications for Marketers
Marketing is an ever-evolving field marked by a pace of change that is higher than most other industries in the modern economy. Full Story: hackernoon.com
SOCIAL MEDIA
10 Positive Ways To Address Negative Feedback On Social Media
Social media is an invaluable tool to help businesses connect with consumers. Full Story: Forbes
Twitter Outlines Updated Verification Guidelines Ahead of the Re-Opening of Public Applications
Ever wanted to get your own verification tick for your Twitter profile? Full Story: Social Media Today
Social media marketing predictions for 2021
Social media marketing proved to be one of the best ways to reach consumers this year and this will only continue to be the case in 2021. Full Story: Media Update
8 Best Ways To Improve Social Media Engagement
Social media plays an important part in every business marketing strategy, which is why marketers are trying to get most of the platforms they advertise on. Full Story: edmchicago.com
SEARCH ENGINE
Local SEO, Fine-Tuned for Today and Tomorrow
Savvy entrepreneurs aren’t simply hoping for a great new year; they’re making it happen. A few key moves will send customers your way. Full Story: Entrepreneur
What Every Business Owner Should Know About SEO!
Here’s an inconvenient truth about business – it doesn’t matter how good your products and services are if no one knows about you. Full Story: The TechNews
Link building metrics and their effect on SEO
Link building is a key SEO practice that plays a significant role in strengthening your site’s authority and traffic. Full Story: Seekers Time
6 Tips for Choosing a Great Domain Name
If you have a quality business and website, why would the domain name matter? Full Story: Business 2 Community
MOBILE MARKETING
Top mobile marketing tips: How to drop mobile-first content that pops
It’s no mystery that mobile users make up a staggering 91% of the global online population. Smartphones are the fastest growing technology in human history. Full Story: Netimperative
Retailers Push Mobile Holiday Shopping as Cyber Criminals Capitalize on App Insecurity
For retailers with a brick-and-mortar presence, this means, to garner holiday sales, they need to be thinking online-first. Full Story: CPO Magazine
How mobile has become the marketer’s resilient channel
The acceleration of mobile adoption has been upwards and onwards in these past few years and has been further amplified by the Covid lockdown. Full Story: Pitch
3G, 4G, 5G And Beyond: The Quest For Mobile Connectivity And Speed
The Fourth Industrial Revolution is transforming society. Connectivity is paramount for people and machines alike. Full Story: Forbes
DIGITAL SIGNAGE/ SCREEN MEDIA
Improve Efficiency and Optimize Real-time Ordering with Kitchen Display Systems
COVID-19, and the resulting social distancing restrictions, have changed the food service industry, and made in-person ordering more challenging. Full Story: Digital Signage Today
Digital Signage in Healthcare Market Sales Projections Forecast Positive Growth Through 2028
The global Digital Signage in Healthcare market Study discusses the new advances and prospects in the market. Full Story: BIZNEWS
EMAIL MARKETING
Digital Marketing: Your Trade Show Alternative
Develop email marketing campaigns. Email remains a top way to reach potential customers. Full Story: Business 2 Community
14 tips to prevent business email compromise
Criminals fool victims into clicking on malicious links or assisting in financial theft by sending emails that mimic real senders and real companies. Full Story: CSO Online
E-COMMERCE
Changing Consumer Behaviors for E-commerce and Online Retail
Ecommerce was earlier disrupted with expedited delivery options for select segments and items. Full Story: DATAQUEST
Personalization Reaches The Fulfillment Industry: ECommerce Continues To Grow Up
As of November 2020, the fulfillment services industry—the companies that receive, package, and ship orders to consumers—is valued at approximately $55.6 billion. Full Story: Forbes
PUBLIC RELATIONS
5 Trends That Defined Social Media Communications in 2020
Public relations has never been more of a juggler’s act. Full Story: PR News – For Smart Communicators
What actually is public relations?
When crafting a marketing plan for your business, the term “public relations” (aka PR) may pop up as a strategy your team considers. Full Story: Reno Gazette-Journal
MARKET RESEARCH
MARKET RESEARCH SPENDING HIT BY PANDEMIC
The study found that 38% of UK firms maintained their investment in market research during the pandemic, with 9% increasing their backing for the industry. Full Story: Research Live
Does market research need to ‘loosen up’?
In a recessionary environment where budgets are under pressure, market research needs to “loosen up”, show how it fuels creativity and adopt the language of the C-suite, or risk being devalued by business. Full Story: Marketing Week
WEB DEVELOPMENT
Looking Forward: B2B Website Development Trends for 2021
2020 has been a year of unprecedented changes as we all adapt to the new normal, etc., etc. You’ve heard all of that a million times since the pandemic started. Full Story: Business 2 Community
Website Development: 5 Hacks to Improve Your Online Presence
Website development is a collective term that involves the development, scaling, and maintenance of websites and web applications on the internet. Full Story: BBN Times
MARKETING AUTOMATION
Artificial Intelligence and marketing, the new engine of business
To ensure that each ecommerce project is sustainable and generates new and more connections to be able to maintain itself in low seasons, an optimized digital marketing strategy will undoubtedly be necessary. Full Story: Entrepreneur
15 B2B Marketing Trends You Can’t Ignore in 2021
So, what are the top B2B marketing trends you need to know? Full Story: Business 2 Community
ANALYTICS & BUSINESS INTELLIGENCE
8 Innovative Ways To Use Speech Into Text Analytics Platform For Business
Every day your business interacts with lots of customers, and the conversation between the agent and client holds valuable business intelligence. Full Story: Daily Host News
Maximizing the Impact of Data Analytics Among Organizations
Data analytics refers to analyzing a large volume of data to derive meaningful insights. Full Story: Analytics Insight
BRANDING AND DESIGN
In-game advertising is on the up — here’s how it can support your brand
Video games have become an important stage for players to keep in touch, interact, and celebrate creativity. Full Story: TNW
Tip: Seven mobile apps for graphic design
Sometimes a stock image just does not cut the mustard. Unleash your inner creative genius with these mobile apps and produce engaging visuals for your articles or marketing. Full Story: Journalism.co.uk
VOICE STRATEGIES
TikTok Adds Text-To-Speech Feature to Improve Accessibility
TikTok has added a text-to-speech feature that will read out words users put on their videos. Full Story: Voicebot.ai
Amazon, Apple and Google: Which tech giant won the smart home in 2020?
Comparing the innovations and ethics of the biggest tech companies in the smart home industry. Full Story: CNET