By Integrated Marketing Platform | December 10, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
What is a marketing funnel and how does it work?
This will help you develop an effective marketing strategy, and the right mix of channels to raise awareness. Full Story: TechRadar
Why You Need To Shift To Relationship Marketing In 2022 To Grow Your Sales
While these shifts were beneficial to the end consumer, they created new customer acquisition challenges for online businesses. Full Story: Forbes
Why businesses need to prioritise cross-generational marketing in 2022
As brands start finalising their marketing and sales strategy for the new year ahead, it’s important that they include a younger demographic that they may have missed previously. Full Story: Kempton Express
8 examples of marketing objectives for small businesses
Sometimes, using products designed to optimize your marketing activity can make a huge difference: the best CRM software keeps a record of your customers and… Full Story: TechRadar
How to build a successful marketing technology roadmap
Courtney Trudeau, Senior Director of Technology Strategy at Merkle, recently worked with Dick’s Sporting Goods to build out a marketing tech roadmap for the… Full Story: MarTech
The New Metaverse For Marketing
Recent developments in the digital marketing space have created new opportunities for companies to target and acquire customers. Full Story: Inside Asian Gaming
Twelve Digital Marketing Trends For 2022 And How To Take Advantage Of Them
- Meta is everywhere. · 2. Influencers continue to grow (even for B2B). · 3. Advertising is challenged by privacy. · 4. Marketers get more strategic. · 5. LinkedIn… Full Story: Forbes
Use Brand Response Marketing To Drive Conversions
Christena Garduno is the CEO of Media Culture, a brand response agency specializing in media planning and buying for nearly 30 years. Full Story: Forbes
SOCIAL MEDIA
Twitter is more resistant to fake news than other social media sites, study finds
Twitter is the social network most resistant to the dissemination of misinformation according to a new study. Full Story: E&T Magazine
A Famous Tech Expert Says You Should Quit Social Media. Not So Fast There
He seems to advocate for deleting your account forever, never going back, skipping the entire social media space including apps like… Full Story: Forbes
Social Media Is Full Of Fakes – As In Fake Followers New Study Finds
Of his 6.8 million followers, upwards of 2.45 million or 36 percent are believed to be fakes. Full Story: Forbes
How to fix social media? Start with independent research.
We appear to have reached an inflection point when it comes to concern about the harms of social media and the willingness of governments to do something about them. Full Story: Brookings Institution
SEARCH ENGINE
5 ways to improve organic SEO with customer reviews
Learn how online referrals can boost your site ranking. Full Story: Search Engine Land
Local SEO: SMEs’ Secret Superpower
When it comes to online marketing, big businesses often have budgets that dwarf those of SMEs, making it harder for smaller companies to compete for digital space. Full Story: Stuff.co.nz
PrestaShop SEO: 12 Practical Ways to Improve Your Store’s Ranking In 2022
Are you running your store without optimizing it for search engines? Full Story: Business 2 Community
How to Remove Yahoo Search Engine from Chrome
This tutorial is about the How to Remove Yahoo Search Engine from Chrome. Full Story: BollyInside
MOBILE MARKETING
Make Mobile Marketing Count in Your 2022 Customer Experience Strategy
Mobile marketing is growing in strategic importance and value, not just because a majority of people use their phones for almost a quarter of their waking day, but also because it has such a broad spectrum of use cases for marketers, many of them directly linked to revenue generation. Full Story: CMSWire
16 Essential Considerations For An Effective Business Mobile App
The increasing ubiquity and use of smartphones provide businesses today with a unique opportunity: the ability to be ever-present and ready to serve customers through a custom mobile app. Full Story: Forbes
TOP 10 PROGRAMMING LANGUAGES THAT ALL MOBILE APP DEVELOPERS SHOULD KNOW
As the process of mobile app development has been evolving day by day, the approach to it has been transforming too. Full Story: Analytics Insight
Mobile App Security Threats and Ways to Mitigate Them
Not long ago, this resonated across the global business landscape as mobile users skyrocketed and the mobile industry stakeholders grew unprecedented. Full Story: G2 Learning Hub
DIGITAL SIGNAGE/ SCREEN MEDIA
TOP FOUR PROGRAMMATIC TRENDS FOR 2022
The pandemic brought drastic changes to the world of programmatic. Full Story: Ad Age
There’s a Huge Opportunity to Sell Restaurant Digital Signage Content Management
Digital signage offers an efficient and effective way to share product information, instructions, opportunities and content that helps engage customers and enhance their experience. Full Story: XaaS Journal
EMAIL MARKETING
The Most Important KPIs to Track the Effectiveness of Your Email Marketing Strategy
By 2022, more than 347.3 billion emails will be sent each day—nearly 50 billion more per day than in 2019. That’s a staggering increase. Full Story: MarketingProfs
Unlock the Full Potential of Your Email Marketing Efforts With VMCs and BIMI
Email remains an important part of the marketing toolbox. Approximately 80% of marketers reported an increase in email engagement over the previous 12 months, according to a 2020 study by HubSpot. Full Story: MarketingProfs
E-COMMERCE
Buy Now, Pay Later Boosts Shoppers’ Online Options For The Holidays
Buy now, pay later — or BNPL, as it is known in the industry — is the 21st-century incarnation of the installment plan, an idea that shook up retail more than a century ago. Full Story: International Business Times
How ecommerce brands can solve the challenges of iOS 15 with SMS marketing
Apple’s latest mobile operating system, iOS 15, is here and it’s having a serious impact on email marketing. SMS is the solution. Full Story: Marketing Week
PUBLIC RELATIONS
The Future Of PR In 2022: Four Steps For Crafting An Effective Strategy
It’s almost 2022 already? Where did the time go? Full Story: Forbes
Why PR Never Gets Old And How It’s Evolved
Despite the technological innovations of the past 20 years and living in a time now unimaginable without the internet, public relations (PR) has not aged. Full Story: Forbes
MARKET RESEARCH
Why Businesses Can’t Afford To Skip Market Research
When launching a new campaign, product or new line of service, many businesses – both large and small – choose to forgo an important step: market research. Full Story: Forbes
WEB DEVELOPMENT
Make 2022 the Year You Finally Learn to Code
Learning to code can help your business grow. Full Story: Entrepreneur
TOP 10 PROGRAMMING LANGUAGE BOOTCAMPS TO LOOK OUT FOR IN 2021
Nowadays, every innovative tech requires the use of at least one programming language. Full Story: Analytics Insight
MARKETING AUTOMATION
Artificial intelligence: Everyone wants it, but not everyone is ready
Artificial intelligence technologies have reached impressive levels of adoption … within the realm of IT/enterprise data, such as CRM, ERP, and marketing. Full Story: ZDNet
The 5 Biggest Customer Experience (CX) Trends In 2022
Improving customer experience (CX) – a concept that involves everything from the level of service to how well products fit into their lives – is a huge focus for businesses in 2022. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
A lean startup’s growth marketing tech stack
You’ve launched a few paid acquisition channels and are now starting to see your first leads trickle in. Maybe you’ve even set up a drip campaign to convert these leads into paid subscriptions. Amazing! Full Story: TechCrunch
Three Strategies For Improving Your Marketing Analytics
Data has become both a blessing and a curse for marketers. Full Story: Forbes
BRANDING AND DESIGN
Using Your Own Data For Marketing? Think About Identity By Design
Marketing and technology executives are turning to their own first-party data … own data needs, their privacy requirements and their marketing strategy. Full Story: Forbes
Building a Winning Brand, But Where to Start?
You may find plenty of information on branding but say to yourself “that makes sense, but where do I start?” For most real estate professionals and brokerage… Full Story: RISMedia
VOICE STRATEGIES
Amazon’s Alexa Together launches today offering more elder care features
Alexa Together is designed to offer a minimally invasive way to use Amazon’s voice assistant and associated Echo speakers to both assist and keep tabs… Full Story: The Verge
The Psychology Of Voice Technology: Building A Better Voice Assistant For Everyone
Voice technology isn’t a novelty — it’s a utility. Voice-first technology is a growing and essential component of our day-to-day lives. Full Story: Forbes