By Integrated Marketing Platform | August 06, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Daily Integrated Marketing Update – August 6th, 2021
The Marketing Challenge For Esports
I recently asked him to show us what he’s been doing to maximize the value of the 160 million followers Galaxy Racer claims to attract. Full Story: Forbes
Five B2B Marketing Predictions For Business Owners
In the past year and a half, we have seen unprecedented changes in the B2B world. Full Story: Forbes
The Future Of Marketing Is Lean For Businesses Big And Small
Much of the lean movement is based on the understanding that as organizations mature, the things that make them more competitive (more resources, better talent and more sophisticated processes) are the very things that now slow them down. Full Story: Forbes
So Many Marketing Tools: Why We Should Be Integrating People, Processes And Technology
As a CMO, I am continually on the lookout for the best new marketing tools that will deliver value to our business. Full Story: Forbes
Social Commerce is the Future of Marketing
Social commerce is the process of selling products directly on social media. Full Story: Talking Influence
50 Statistics on the Latest Marketing Trends and Strategies
As marketers, we all want to know the numbers. Full Story: Business 2 Community
4 common misconceptions early-stage tech founders have about marketing
Marketing for early-stage technology companies is one of the most active discussions in media, blogs, meetups, conferences, and wherever. Full Story: TheNextWeb
5 Marketing Lessons We Can Learn from Nike
Hit the ground running in your business by implementing these strategies. Full Story: Entrepreneur
SOCIAL MEDIA
Four ways to tell your brand’s story on social media
Storytelling forms a vital part of building your presence on social media. Full Story: Media Update
How Social Norms Can Be Exploited by Scammers on Social Media
Social media platforms are excellent hunting grounds for scammers. This is where we connect with our friends or people who we have something in common with. Full Story: Tripwire
What Should Your Social Media Marketing Focus On: Customer Service or Content?
What makes a brand “best in class” when it comes to social media marketing? Full Story: Business 2 Community
Facebook Shuts Down Project Analyzing the Impact of Misinformation in Political Ads on the Platform
This is not a great look for Facebook. Full Story: Social Media Today
SEARCH ENGINE
What is the role of SEO in digital marketing?
Digital marketing is a wide stream of activities that marketers use to promote brands online. Full Story: Big News Network.com
Some SEOs Say Google Grabbing All The SEO Related Traffic
This is an SEO/SEM blog, we get some of our traffic from people doing SEO/SEM related queries in Google Search. Full Story: Search Engine Roundtable
Walmart SEO: How to Rank for the Right Keywords on Walmart Marketplace
You’re an experienced ecommerce merchant who has branding and messaging figured out. Full Story: Business 2 Community
Getting your company’s name to come up in search results is essential in today’s economy. Full Story: E/The Environmental Magazine
MOBILE MARKETING
Facebook Settings Menu on Mobile App Gets a Redesign—Organizing Page Into Lesser Categories
Facebook’s settings menu gets a more streamlined page on the mobile app. It comes after the social media giant rolled out a redesign with a more organized layout with lesser categories. Full Story: Tech Times
How Artificial Intelligence Is Changing The Future Of Mobile App Development
Artificial intelligence has been getting a lot of press lately. It is no longer the realm of science fiction stories – we now experience a wide array of AI systems almost every day. Full Story: e3zine
An introductory guide to mobile app security testing
Secure mobile apps by engineering security right into the software and with thorough mobile app security testing. Full Story: SearchSoftwareQuality
DIGITAL SIGNAGE/ SCREEN MEDIA
How Can Digital Signage Support Your Local Business in a “New Normal”?
For more than a year, we have faced the most daunting challenge in recent times in the shape of Covid-19. Full Story: Santa Clarita Valley Signal
Turn Your Business Green With Sustainable Digital Signage
The world faces a dire climate crisis. In 2018, the United Nations warned that we have just 12 years to limit climate change catastrophe. Full Story: TechBullion
EMAIL MARKETING
Everything You Need to Know About Conversion Funnel Optimization
Having a clear understanding of how you can optimize your conversion funnel is like having a detailed map to reach point A from point B. Full Story: Business 2 Community
6 Useful Tools and Resources to Make Your Startup Smarter
Apart from social media and email marketing, startups are sure to benefit from SEO or search engine optimization. Full Story: Programming Insider
E-COMMERCE
How to Use Ecommerce Automation to Scale Your Business
No matter the size of your ecommerce operation, sometimes there are just too many things to do. Full Story: CustomerThink
How to Increase Sales During the Holiday Season with Google Search Features
The holidays are just around the corner. It is that time of year that brings you more sales than any other month or occasion does. Full Story: Business 2 Community
PUBLIC RELATIONS
Eight Steps For Leaders Navigating A PR Crisis
Nearly every organization will face a public relations crisis at some point in its existence, whether that crisis is brought on externally or spawned by the actions of your organization or someone representing it. Full Story: Forbes
Why PR Might Be the Wrong Solution for Your Business
Many businesses think PR is a surefire marketing solution. But is it right for your business? Full Story: Entrepreneur
MARKET RESEARCH
How Simple Market Research Will Make You a Stronger Marketer
Put your ideal client’s needs ahead of what you bring to the table and watch your marketing come to life. Full Story: Special Events
WEB DEVELOPMENT
It would be easy to overlook, but it changes everything. Full Story: Inc. Magazine
YouTube Updates Creators Website to Provide More Guidance on How to Build Your Channel
The new website has been organized into three sections to simplify the listings, and make it easier for creators to find the info they need. Full Story: Social Media Today
MARKETING AUTOMATION
Why artificial intelligence is being used to write adverts
Well, more of the creative work these days is not being done by humans at all. Full Story: BBC
Combining creative minds with artificial intelligence is in the works
Creative industry leaders say while AI can help humans perform their jobs better, it is still far from replacing them. Full Story: TRT World
ANALYTICS & BUSINESS INTELLIGENCE
Think Like A Data Analyst: Three Tips For Asking The Right Questions
Twenty years ago, critical questions about a business — such as how to increase the number of sales leads in order to grow — were largely answered anecdotally, based on the beliefs and experiences of people in key leadership positions. Full Story: Forbes
What Does a Data Analyst Do? (Ultimate Guide)
Data analysts play an important role in business operations across multiple industries. Full Story: Touro College Illinois
BRANDING AND DESIGN
Branding vs Design: 5 key Differences Which Matters
Branding and design are popular in the business community but there are so many misconceptions. Full Story: BBN Times
Why Building a Brand Identity is Important
Every graphic and every copy that customers see online should be consistent with their brand expectations. Full Story: Influencive
VOICE STRATEGIES
Complexities in building a custom in-app voice assistant
An increasing number of companies want to create Custom In-App Voice Assistants, but the process is rife with complexities. Full Story: Times of India
Improving Voice Assistant User Experiences
This was science fiction back in 1989 when “Back To The Future II” was released. It did become a reality in 2015 when the Xfinity X1 voice remote was introduced. Full Story: Voicebot.ai
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