By Integrated Marketing Platform | April 05, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
6 Steps to Planning a Marketing Strategy for Your Jewelry Business
A marketing strategy is just one part of your business plan, but it’s the most important part. Full Story: INSTORE Magazine
Do Your Marketing Metrics Show You the Full Picture?
Metrics matter. They establish operational discipline, help assess the effectiveness of key activities, and validate that business outcomes are being achieved. Full Story: Harvard Business Review
Five Key Business Considerations When Stepping Into Influencer Marketing
Businesses and brands that strive to reach new audiences must embrace the power of social media as influencer marketing continues to grow at a staggering rate. Full Story: Forbes
5 Content Marketing Ideas for May 2022
Content marketing is a powerful tool to attract and engage potential customers. The right content is helpful, informative, and entertaining. Full Story: Practical Ecommerce
Are You Suffering from Account Blindness in B2B Marketing?
If you work in the B2B world, you’ve almost certainly been the target of B2B marketing and sales. Most likely, many times per day. And it’s not pretty. Full Story: CMSWire
Developing Effective Marketing Strategies in a World Without Cookies
The online landscape is changing rapidly with respect to consumer privacy, and digital marketers need to be prepared. Full Story: Newsweek
Affiliate Marketing Trends For 2022: How To Build Better Campaigns
Affiliate marketing is a powerful tool to have in your arsenal. Whether you’re an independent blogger or run a big publication, it’s a strategy that can help you get more online revenue. Full Story: Forbes
Five Factors Of Effective Content Marketing
In 2022, effective marketing and content creation are inextricably linked. Full Story: Forbes
SOCIAL MEDIA
Enhance Your Social Media Presence With This Bundle
Telegram and TikTok have exploded in popularity over the past couple of years. Full Story: Black Enterprise
A 7-Step Guide to Finding Your Social Media Target Audience
Back in 2021, Instagram hit around 2 billion users. Facebook has 2.91 billion users and TikTok is growing with around 1 billion current users. Full Story: CustomerThink
TikTok Adds New ‘Background Player’ Option for Live-Streams
Have you ever wanted to keep listening to a TikTok Live stream in a situation where you can’t watch the action? Full Story: Social Media Today
How social media affects kids at different ages and how to protect them
A report from the UK’s communications regulator Ofcom confirms children are avid social media users. Full Story: EastMojo
SEARCH ENGINE
7 reasons why people believe SEO myths
Here are seven reasons why people believe in SEO myths and misinformation – and what to do when these situations arise. Full Story: Search Engine Land
How To Get Your On-Page SEO Right From Day One
Most (92%) of the world’s search traffic runs through Google. So it’s no wonder why nearly every business and marketer wants a piece of that pie. Full Story: Forbes
SEO 101: Optimizing Visible Content
Optimizing all of the content on the page for the same keyword theme gives your page the best chance of ranking. Full Story: JumpFly
Google PaLM Algorithm: Path To Next Generation Search
Google’s new algorithm is a step toward realizing Google’s Pathways AI architecture, provides a peek into the next generation of search. Full Story: Search Engine Journal
MOBILE MARKETING
Making a Great App Isn’t Enough: How to Properly Monetize a Mobile App
Software developers and entrepreneurs are sometimes plagued with the belief that creating an amazing app is all it takes to become successful. Full Story: ReadWrite
As mobile devices become increasingly popular in the workplace, so do attacks targeting mobile apps. Full Story: Security Boulevard
How To Balance Quality And Speed In Mobile App Development
The ever-growing demand for mobile apps has led to a corresponding increase in the need for speedier development cycles. Full Story: Android Headlines
Mobile marketing trends to look out for in 2022
As a business space, mobile marketing is dynamic in nature- one that requires marketers to stay on top of the latest and most relevant trends. Full Story: The Financial Express
DIGITAL SIGNAGE/ SCREEN MEDIA
Driving Content: What’s New in Digital Signage Media Players
Models have increased in complexity to keep up with advances in digital signage networks. Full Story: AV Network
5 reasons to incorporate social media into your digital signage
Incorporate social media into your digital signage to provide proof, increase interaction, improve employee morale, increase followers, and share cost-effective content. Full Story: Digital Signage Today
EMAIL MARKETING
Email marketing platform Mailchimp hacked
Email marketing platform, Mailchimp, has confirmed that it was a victim of a hack. Full Story: Moneycontrol
Your email marketing campaigns should be customized. Full Story: ICTSD
E-COMMERCE
The Promise of an Open Source Future in an E-Commerce World
Open source refers to software whose source code is available for anybody to access and modify, while proprietary software refers to software which is solely owned by the individual or company that developed it. Full Story: Total Retail
Personalizing Visual Content for E-Commerce Marketing Success
In the world of e-commerce, most consumers are not committed to a specific brand when they are at the top of the sales funnel. Full Story: MarTech Series
PUBLIC RELATIONS
What Is The Difference Between Public Relations And Marketing For Building Brand Awareness?
People oftentimes won’t buy the best product, but they’re very likely to buy the best advertised product. Full Story: Forbes
Why introducing PR too early could sabotage your startup
Startup land isn’t short of myths but one of the most pervasive is that the earlier you get PR, the better. Full Story: Maddyness
MARKET RESEARCH
Qualitative research – conducting an in-depth survey of the target audience in order to elicit insights into their behavior. Full Story: ICTSD
WEB DEVELOPMENT
Top Issues Faced In Web Development Sector
Web development involves hours of code, creativity, concept brainstorming, and innovation. Full Story: CIO Applications
A Guide to Select the Right Web Development Services
Every business owner knows the importance of having an online presence. Full Story: Daily Bayonet
MARKETING AUTOMATION
Marketing Automation Software: Best Platforms for 2022
A marketing automation software will take care of all the repetitive work involved in successfully running marketing campaigns. Full Story: Business2Community
So, you are thinking about using marketing automation to grow your business
It seems as if everyone has tried their hand at marketing automation and has either failed miserably or continues to fight an uphill battle. Full Story: Tippecanoe Gazette
ANALYTICS & BUSINESS INTELLIGENCE
How can Augmented Analytics Transform the Business Industry?
All excellent decision-making is based on data. It identifies issues, points to new possibilities, and aids in the diagnosis of performance changes, allowing us to make faster progress toward our intended objectives and benchmarks. Full Story: Analytics Insight
Predictive Analysis In Marketing
Predictive analysis uses advanced analytics techniques that use previous data to foretell outcomes and predict prospects for the future. Full Story: MarTech Series
BRANDING AND DESIGN
Has Your Branding Reached The End Of The Road?
Branding once meant stamping a logo on livestock as a means of proving ownership. Full Story: Forbes
The Top 10 Free Graphic Design for Marketers and Beginners in 2022
Graphic design jobs are not as common as they used to be. We are living in a digital world with less and less need for graphic designers. Full Story: Qrius
VOICE STRATEGIES
Will early deal notifications bring shoppers to Alexa?
Alexa will now notify Prime customers up to 24 hours in advance of upcoming deals as Amazon.com seeks to pack more value as a shopping tool into its nearly eight-year-old voice assistant. Full Story: RetailWire