By Integrated Marketing Platform | April 27, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Why Your Marketing Team Needs To Study The 30 Percent Rule
What’s now become known as Apple’s 30% rule has become common for businesses across industries. Full Story: Forbes
12 Tips For Creating Effective Visual Marketing
Visual content is one of the most effective ways to reach and resonate with your target audience. Full Story: Business 2 Community
6 Modern Marketing Basics That New Business Owners Must Prioritize
If you are a passionate technologist, it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. Full Story: Inc. Magazine
How digital marketing can transform a start-up company into a contender
A strong digital marketing strategy is crucial to a company’s success If you want your company to succeed in the current landscape, the first thing to look into would be… Full Story: BOSS Magazine
Terms such as content marketing, brand journalism, native advertising and advertorial can be confusing. Full Story: BizTimes
3 Account-based Marketing Mistakes to Avoid from Today!
Marketing (and even!) sales activities today require deeper targeted efforts to enable better business ROI. Full Story: MarTech Series
TOP 7 REASONS YOUR CONTENT MARKETING EFFORTS AREN’T YIELDING RESULTS
Buffer got its first 100k customers through content marketing. Full Story: Influencive
Best-Practices for Reaching and Marketing to the C-Suite Audience
Standing out to the C-suite is vital, because the execs there hold much of the decision-making power in an organization. They are also the most frequently targeted audience in multichannel campaigns. Full Story: MarketingProfs
SOCIAL MEDIA
Three Great Social Media Engagement Strategies To Build Consumer Trust
Consumer engagement is just as important as the products and services you offer. Full Story: Forbes
21 Most Popular Social Media Platforms in 2021
In this article we will take a look at the 21 most popular social media platforms in 2021. Full Story: Yahoo Finance
The Side of Social Media That We’re Looking At But Not Seeing
Fans on Twitter recently called out Kylie Jenner for photoshopping her leg to look slimmer in a poolside bikini picture. Full Story: The Delta Statement
How much is your social media profile worth on the dark web?
For years, Facebook and Instagram accounts have been items of interest to pirates surfing the dark web, but this black market is always evolving. Full Story: The Star
SEARCH ENGINE
What Are The Habits & Routine of a Successful SEO Professional?
A reader recently asked: For a successful professional SEO expert, what is the daily routine? Here are five daily habits to make part of your routine. Full Story: Search Engine Journal
The Most Important SEO Metrics You Need to Follow
We all know that the point of an SEO campaign is to get your website to rank as high as possible for as many search terms or keywords as possible. Full Story: Shout Out UK
How Google Knows Which Content Belongs to the Same Author
Google uses a technique called reconciliation to understand when content on the web belong to the same author. Full Story: Search Engine Journal
20 Confirmed Facts About YouTube’s Algorithm
Here are 20 facts about how YouTube’s algorithm works and what it is designed to do. Full Story: Search Engine Journal
MOBILE MARKETING
Why does your business need a mobile app in 2021?
In the times of coronavirus pandemic, when retail is thriving on the digital model, having a user friendly website is not enough for your business to reach new heights. Full Story: Express Computer
Top Mobile App Development Frameworks in 2021
Do you need a high-quality and reliable framework to optimize the process? AppClues Infotech has created a list of top mobile app development frameworks to consider working with in the year 2021. Full Story: Patch
16% of mobile devices in developing markets now infected with malware
Mobile users already disadvantaged by an economic and digital divide have suffered the most from digital fraud throughout the COVID-19 pandemic. Full Story: Legal Reader
How to Protect Your Mobile Application Against Cyber Attacks
It is important to remember that preventing significant cyber threats from attacking your smartphone apps is more appropriate a strategy than combating them. Full Story: Legal Reader
DIGITAL SIGNAGE/ SCREEN MEDIA
The Power Of Static OOH In The Digital Era
The out-of-home (OOH) advertising industry is buzzing about digital out-of-home (DOOH) and programmatic digital OOH (PDOOH) advertising. Full Story: Forbes
Navigating the new reality of work with digital signage
The global pandemic is only the catalyst for a new hybrid way of doing business that has its origins long before Covid hit. Full Story: AV Magazine
EMAIL MARKETING
5 Examples of Bad Email Marketing Practices
When performed correctly, email marketing campaigns can build relationships with existing customers, improve brand recognition, and help with outreach to garner new leads. Full Story: News Anyway
Amazon Offers Email Marketing Tool to Its Sellers
It’s making it easier for brands to get in touch with the people who buy their products. Full Story: Morning Brew
E-COMMERCE
The Retail Omnichannel Imperative
In 2021 and beyond, successful retailers with physical stores will likely become powerful omnichannel sellers as shoppers choose merchants with superior end-to-end buying experiences. Full Story: Practical Ecommerce
5 Practical Tips For Small Businesses Making the First Steps Toward Ecommerce
It is crucial that large, medium-sized and small enterprises consider setting up an ecommerce platform in order to maintain a competitive edge within an already saturated industry. Full Story: Entrepreneur
PUBLIC RELATIONS
How To Create A Viral PR Campaign
PR is desired for many reasons, but most of all, for credibility. Full Story: Forbes
Four lessons PR pros have learned from remote working
Public relations has traditionally been a people-centred industry. But, as physical contact and industry events are on pause, PR professionals still need to build and manage those all-important client relationships. Full Story: Media Update
MARKET RESEARCH
How to Conduct Market Research Without Breaking the Bank
Before 2008, agencies and marketing teams were far more likely to use research to inform their decisions and make them more effective. Full Story: Business 2 Community
WEB DEVELOPMENT
Hackers, the very term makes organizations and businesses freeze. They are treacherous and powerful. Full Story: Security Boulevard
More Tricks For Getting Past The Tasks You Wish You Didn’t Have
You have to adjust your frame of mind, professionals say, to deal with drudgery. Full Story: Bloomberg.com
MARKETING AUTOMATION
How Artificial Intelligence’s (AI) Effect On Retail Sales Is Increasing
Nowadays, almost everybody is aware of the effect Artificial Intelligence (AI) has on our every day lives. Full Story: PR Newswire
Top 10 Cheap Alternatives to Salesforce for SMBs in 2021
Customer relationship management, or CRM, is an essential tool for businesses of any size, but not all companies can afford technology as robust as Salesforce CRM. Full Story: Destination CRM
ANALYTICS & BUSINESS INTELLIGENCE
Pinterest for Business: How to View Analytics on Mobile
Did you know that Pinterest allows users with business accounts to view analytics about their accounts from within the Pinterest mobile application? Full Story: Adweek
Marketing with Big Data and IoT: Never Waste Potential
Quite a few marketing experts are quite enamored with their field – getting the consumer to buy what they’re selling is an undeniable thrill. Full Story: IoT For All
BRANDING AND DESIGN
(Space) Graphic Design is My Passion
Our latest episode of the On Orbit podcast is all about design. Not spacecraft design, or satellite engineering, but graphic design in the space industry. Full Story: Via Satellite
Why Online Branding Is Crucial During Covid-19 Outbreak
The second wave in the year 2021 can not rupture the e-commerce businesses because of the greatest advantage of productive digital marketing techniques. Full Story: Everything Experiential
VOICE STRATEGIES
Zoom brings Alexa for Business to conference room calls
Zoom has announced that Amazon’s business-focused Alexa integration is now available for everyone in Zoom Rooms appliances. Full Story: VentureBeat
New feature ‘Guacamole’ allows to use voice assistant without saying ‘Hey, Google’: Reports
Google has been testing internally a new feature called ‘Guacamole’ for Google Assistant that will let users use the voice assistant without having to say “Hey Google”, the activation word. Full Story: CNBCTV18