By Integrated Marketing Platform | April 13, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How Much Should You Spend On Marketing
When determining your marketing budget, there are several key factors to consider. Full Story: Forbes
LinkedIn Report: The Most In-Demand Marketing Jobs In 2022
A new report from LinkedIn reveals the most in-demand marketing skills and sought-after professional positions. Full Story: Search Engine Journal
5 Marketing Tactics You Can Do Even Before you Have a Product
One of the most common mistakes I hear from entrepreneurs regularly is “I don’t even have a product yet, how can I possibly start to do marketing?” Full Story: Inc. Magazine
Five toxic marketing habits to avoid
The pressure on marketers to deliver ROI fast is mounting more than ever, and marketers are pulling out all the stops to make the magic happen. Full Story: Marketing Mag
Twitter Provides Last-Minute Tips for Your Easter Marketing Campaigns
Easter is almost here, and if you’re looking to tap into the season to maximize your marketing opportunities, Twitter has shared some tips and usage insights to help guide your approach – including the best hashtags to use for the event. Full Story: Social Media Today
3 Ways Visual Storytelling Boosts Your Destination Marketing Strategy
As travel returns, destination marketing organizations are looking for new and innovative ways to connect with potential visitors. Full Story: Skift
The Way Of TikTok Marketing And Why It Works So Well
TikTok has become a global phenomenon, from young kids to adults. Full Story: Forbes
Marketing operations (marketing ops) connects the people, processes, and technologies that keep a marketing organization up and running. Full Story: MarketingProfs
SOCIAL MEDIA
What to Do When Your Social Media Post Flops
Even though I’m supposed to know what I’m doing on LinkedIn and other social platforms, even some of my posts flop. Full Story: National Law Review
7 Ways to Grow Your Photography Business With a Small Social Media Following
Many photographers have social media accounts, and when used correctly, these platforms are excellent tools for building relationships and… Full Story: MakeUseOf
7 Tips to Increase Engagement on Your Social Media Polls
Are you looking for ways to improve your social media strategy? Want to increase engagement on your social media polls? Full Story: Social Media Today
YouTube and TikTok Add New Options for Automated Captions, Improving Accessibility
YouTube has taken a new step in advancing the use of subtitles in its app, while TikTok is also looking to expand its accessibility features by making auto-subtitles available on all clips. Full Story: Social Media Today
SEARCH ENGINE
To SEO Or Not To SEO? There’s A Lot More To That Question
In the course of my consulting career, I have been fortunate to meet with and learn from many respected business leaders in the tech industry. Full Story: CEOWORLD magazine
How to Use Keyword Density in a Modern SEO Strategy
In marketing you must jump at your opportunities, sometimes requiring a flying leap. Full Story: CMSWire
Should I Continue SEO Once I Have The Rankings I Want?
A robust search engine optimization (SEO) plan has the power to generate traffic and conversions to your website as you climb up in the search rankings. Full Story: JumpFly
7 Tips To Keep Pop-Ups From Harming Your SEO
Pop-up ads are annoying, but they work. Here’s how to continue using them safely in light of Google’s interstitial penalty and Core Web Vitals update. Full Story: Search Engine Journal
MOBILE MARKETING
9 Things to Consider When Integrating a Payment Gateway Into Your Mobile App
With the use of mobile phones and different applications, people now look forward to making payments to various vendors. Full Story: ReadWrite
Top Testing Strategies in Mobile App Development
When a mobile app goes through the development stage, it is critical that developers perform various tests before the app is launched. Full Story: TechDay
Google and Spotify’s app store deal could upend the mobile app economy
Hello, and welcome to Protocol Entertainment, your guide to the business of the gaming and media industries. Full Story: Protocol
T-Mobile Is Offering Unlimited Google Photos Storage
The unlimited option is back, but only for the carrier’s customers. Full Story: CNET
DIGITAL SIGNAGE/ SCREEN MEDIA
Programming DOOH is fast transforming the out-of-home industry
Out-of-home (OOH) advertising was one of the sectors most impacted by the pandemic, and research shows investment in digital out-of-home (DOOH) advertising in Canada dropped by nearly a quarter from 2019 to 2020. Full Story: Sign Media Canada
Out-of-home ad revenue jumps 16.7% in 2021
Out-of-home advertising revenue increased 16.7% in 2021 compared to the previous year, accounting for $7.1 billion, based on figures released by the Out of Home Advertising Association of America. Full Story: Digital Signage Today
EMAIL MARKETING
7 features a great email marketing service must offer
When sourcing an email marketing service, look for these seven features. Full Story: TechRadar
Why Your Home Needs Its Own Email Address
A new home comes with a lot of moving parts. Full Story: Lifehacker
E-COMMERCE
Then and Now: E-commerce, Smartphones, and Robots
The COVID-19 pandemic has drastically accelerated the adoption of technology in business, enabling companies to optimize their operations and meet changing consumer expectations. Full Story: Loss Prevention Magazine
The Trends and Disruptors E-Commerce Needs to Address
The pandemic accelerated e-commerce growth and there’s no going back. Full Story: Total Retail
PUBLIC RELATIONS
Rethinking the role of PR consultancies in the digital era
Public Relations is a crucial tool for organisations worldwide. Full Story: Times of India
5 Things CMOs Need To Know About Modern PR
Like a lot of other industries, the PR industry has also adapted to the digital landscape. Full Story: Entrepreneur
MARKET RESEARCH
Market research in B2B transactions gathers information such as what potential customers are searching for and what they require. Full Story: ICTSD
WEB DEVELOPMENT
10 Questions to Ask Your Web Developer So You Don’t Regret Hiring Them
Hiring a web developer is one of the most important decisions you will make when you’re building a website. Accordingly, it’s important to do your due diligence and ask meaningful questions when evaluating candidates. Full Story: AllBusiness.com
12 Potential Causes To Consider When Website Traffic Starts To Tank
When a company’s website begins to see a downturn in traffic, it may be cause for concern. Often, a sudden lack of visitors is a warning sign of an impending decline in sales, as less website traffic typically means fewer customers. Full Story: Forbes
MARKETING AUTOMATION
Artificial empathy: the upgrade AI needs to speak to consumers
Artificial empathy allows brands to target individual consumer needs. Full Story: The World Economic Forum
B2b Marketing Automation Benefits?
With an automated approach to marketing and sales, you can focus your team’s resources on more immediate strategy and nurture the leads that are likely to turn into customers or sales. Full Story: ICTSD
ANALYTICS & BUSINESS INTELLIGENCE
How to use web scraping for marketing and product analytics
Business success depends not only on technical implementation but also on careful analytical work and planning. Full Story: VentureBeat
A Standout Customer Experience Starts With Cross-Team Collaboration
To 84% of today’s customers, the experience a company provides is just as essential as its products or services. Full Story: Forbes
BRANDING AND DESIGN
What makes a truly great brand name?
Competition to stake a claim on a great brand name is fierce, and companies have always mined language for brand names that trigger the best associative meaning. It’s a tried-and-true part of the branding process. Full Story: Creative Review
The Future Of Brand Opportunities In The Metaverse
One of the most significant technological developments on the horizon is the shift from Web2 to Web3. Full Story: Forbes
VOICE STRATEGIES
Amazon Wants You To Use Alexa for Earth Day
Amazon’s voice assistant can help you celebrate Earth Day. Full Story: TheStreet