By Integrated Marketing Platform | March 18, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Why and how to combine content marketing and native advertising
Almost every brand runs a corporate blog, publishes company updates on social media, produces engaging landing pages, etc., and as you’re reading this post, I’ll suppose you’re not an exception. Full Story: MintTwist Blog
How Effective is Influencer Marketing?
Just how effective is influencer marketing? Full Story: Business 2 Community
How to Get Prospects to Want to Do Business with You
A potential customer who is already signed on with another distributor doesn’t need your business — but you can increase the chances that they’ll want it. Full Story: Modern Distribution Management
Preparing your marketing plans for the Coronavirus downturn
Our businesses are all facing challenging times as the economic impact of Coronavirus starts to bite. Full Story: The Drum
The Five Pillars of a Successful Digital Reach Strategy
Digital marketing requires keeping up with the constantly evolving expectations and habits of customers. Full Story: Customer Think
Why Marketing Operations Is The Secret Weapon To Strengthen Your Events Strategy
Data means everything to today’s businesses. Full Story: Demand Gen Report
Marketing in the time of Covid-19
The coronavirus crisis will test us all, but marketers need to think long-term and keep building their brands, protecting their staff and honouring their values. Full Story: Marketing Week
What Financial Marketing Looks Like in 2020
It’s been said that content marketing is the only form of marketing left, as it creates trust, builds relationships with your target audience, and is a high-conversion strategy. Full Story: Business 2 Community
SOCIAL MEDIA
8 Actionable Twitter Marketing Tips for Beginners
According to the estimates by BusinessofApps.com, 66 percent of the brands with more than a hundred employees have a Twitter account for marketing purposes. Full Story: TechFunnel
Are Influencers Being Left in the Dark Over Social Media Guidance?
Whilst the new guidance from the ASA and CMA sets out to clarify grey areas for influencers, the influx of new information may confuse influencers further. Full Story: Talking Influence
14 Smart Methods For Generating Leads On Social Media
Social media has made its way into all corners of life. Full Story: Forbes
WhatsApp’s Testing Disappearing Messages Based on a Set Time Limit
This will no doubt be controversial. Full Story: Social Media Today
SEARCH ENGINE
Take Advantage of Your Empty Social Calendar to Get Ahead on SEO with This Tool
Brand Overflow taps into Google Keyword Planner to improve your on-site SEO. Full Story: Entrepreneur
The Brand Overflow SEO Rank and Keyword Tool can help identify the best terms for pushing your business to the top of Google search results. Full Story: TNW
Importance of SEO For Any Small Business’s Digital Marketing Strategy
If you haven’t been living under a rock for the last decade, you’d know that digital marketing has evolved by leaps and bounds over the years. Full Story: Reported Times
7 Ways SEO & PPC Can Help Each Other
Paid and organic search both rely on search engine results pages to attract clicks and traffic to our websites. Full Story: Search Engine Journal
MOBILE MARKETING
Why Mobile Advertisers Need To Take A ‘Belt And Braces’ Approach To Fraud
In a business world where economic growth has proven to be elusive, the mobile advertising industry is a notable exception. Full Story: Forbes
4 Tactics for Growing Online-to-Offline Conversions
While we may live in a digital world, offline sales still drive the bulk of the consumer economy. Full Story: Business 2 Community
T-Mobile Closing Most, Not All of Its Stores
It makes sense for the company to keep some locations open. Full Story: Motley Fool
Sanitize Your Mobile Phone With These Helpful Tips
It’s been estimated that the average American is on their mobile phone for more than five hours a day. Full Story: Health Essentials from Cleveland Clinic
DIGITAL SIGNAGE/ SCREEN MEDIA
Apple @ Work Podcast: Simplifying digital signage with Apple TV
n this episode of the Apple @ Work podcast, Bradley is joined by Anna Myroshnychenko from Kitcast to talk about using the Apple TV for digital signage in schools, restaurants, office buildings, etc. Full Story: 9to5Mac
A Guide to Predictive Analytics in Retail
From customer behavior to inventory management, predictive analytics in retail can take a retailer’s data strategy to the next level. Full Story: BizTech Magazine
EMAIL MARKETING
Four Reasons To Combine Email And SMS Marketing
Taking a multichannel approach to an advertiser’s marketing strategy has always delivered big results. Full Story: Forbes
All You Need to Know About Double Opt-In Email Marketing
Do you have concerns about the quality of your email list? Do you want to increase the open rate for all your email messages? Full Story: The Realtime Report
E-COMMERCE
How Affiliate Marketing Is Shaping E-Commerce
Who does not like a recommendation when it comes to a purchase decision? And if that comes from a trusted source, it does help to sweeten the buy. Full Story: MarTech Series
The causes of this are complex, including the need for a refreshed approach to business rates and the need for a digital tax to allow a more level playing field. Full Story: The Drum
PUBLIC RELATIONS
3 Timeless Skills PR Professionals Need for Career Success
As a public relations professional, I’m not a fan of articles that detail the latest “trends” in a profession. Full Story: PoPville
What Franchises Should Know Before Hiring a PR Firm
Franchisors and franchisees alike can benefit from a talented PR firm that can get the attention of new customers. Here’s how to find a match. Full Story: Entrepreneur
MARKET RESEARCH
How to Do Market Research: Tips for Students
Top marketing experts have already done in-depth research of the market. Why not take advantage of it and buy a professional market report? Full Story: Communal News
Market Research Studies: Three Tips For Doing Them Right
Market research is a valuable tool in the arsenal of any businessperson. Full Story: Forbes
WEB DEVELOPMENT
How CSS in Javascript is Changing Web Development
In the beginning, there was HTML. And we added a few inline styles, perhaps a marquee or a little animated GIF, and we saw that it was good. Full Story: Coast Digital
Progressive Web Apps: Changing the Landscape of Mobile Development
A technology that has dramatically changed the mobile development landscape in recent years is the development of progressive Web Apps (PWAs). Full Story: WhaTech
MARKETING AUTOMATION
Machine Learning is Your Secret Weapon for Customer Acquisition
If you’re looking for a strategy to get ahead when it comes to customer acquisition, Machine Learning can be your secret weapon. Full Story: AiThority
Leveraging AI Chatbots as a Marketer and What’s Coming Next?
In the 2000s, search engine optimization (SEO) and search engine marketing (SEM) were dominating the marketing industry. Full Story: Business 2 Community
ANALYTICS & BUSINESS INTELLIGENCE
Getting Business Value out of Data, Through Continuous Intelligence
“The direct correlation between signals from IT infrastructure and organizational performance must be understood” Full Story: Computer Business Review
The Best Virtual Data Analytics Events and User Conferences for 2020
This is a directory of the best virtual data analytics events and user conferences for 2020. Full Story: Solutions Review
BRANDING AND DESIGN
Do both brands benefit from co-branding?
The idea behind such co-branding is to generate synergies and marketing efficiencies. Full Story: Chicago Booth Review
Here is how to build a successful brand worth billions from scratch
Ever wondered how to build a great successful brand, one worth billions? Full Story: Pulse
VOICE STRATEGIES
Alexa and Google Assistant could be more helpful during a pandemic. Here’s how
A helpful, hands-free assistant is exactly what we need at this moment. Full Story: CNET
Household Brands Seek Their Voice on Virtual Assistants
Household brands are building apps for voice-activated assistants, hoping to help or entertain their customers with new experiences on Google Home or Amazon’s Alexa. Full Story: Wall Street Journal