By Integrated Marketing Platform | March 11, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
40 Content Marketing Tactics to Increase Your Success
Content Marketing. Two words that can accelerate your business to the next level… if done right. Full Story: Business 2 Community
How to Attract and Convert Website Visitors Using an Inbound Marketing Strategy
Are you looking for ways to get more visitors to your website? Want to also convert more of those visitors into sales leads and paying customers? Full Story: Social Media Today
Five 2020 video marketing statistics every business should know
Marketing has gone visual, and video has taken center stage in business. Full Story: London Loves Business
B2B Digital Marketing Trends in 2020
The consumer market owes its continuous evolution to the adoption of new technologies, trends, and innovations, and the B2B market will also evolve. Full Story: Business 2 Community
14 Essential Roles to Fill When Building Your Marketing Department
Building a dedicated marketing team for your business will help bring your marketing efforts to the next level. Full Story: Small Business Trends
Business strategies: What do you need to consider for your business?
When you are running your own business there are many factors that you will have to juggle to help make your business successful. Full Story: Business Matters
How to Create Interactive Content for Rapid Business Growth
Find out how you can use interactive content like quizzes and polls to engage your customers and grow your business. Full Story: Business.com
Marketers talk frequently about how being agile and flexible helps them capitalize on shifting market dynamics, changing customer demands and competitive threats. Full Story: CMSWire
SOCIAL MEDIA
B2B Social Media Marketing: Because Purchasers Are People, Too
Do you suffer from marketing envy? It’s that longing B2B marketers feel when looking at your B2C counterparts and wishing you had it so easy. Full Story: Business 2 Community
Brands are dedicating more of their marketing dollars to influencers every year – in fact, in a recent survey, 57% of businesses said that they were planning to increase their influencer relations budgets in 2020. Full Story: Social Media Today
10 Awesome Growth Hacking Tools for a Smart Marketer
Are you looking to attract, engage, convert, and retain customers, build a strong user base that helps you grow constantly? Full Story: Business 2 Community
The Rise of Video on Social Media and How Agents Can Utilize It to Boost Their Business
Are you ready to take your real estate business to the next level? With the power of social media and the rising popularity of videos, your content strategy may need an update. Full Story: RisMedia.com
SEARCH ENGINE
6 Common SEO Mistakes That You Need to Avoid
Learning about SEO is something that every marketer, blogger or business person trying to advertise their brand needs to do. Full Story: Business 2 Community
SEO for Business: What Google Analytics Can Tell You
If you’re an individual or business looking to amplify your presence in the digital space… Full Story: socPub
Stop hurting yourself, SEO: Why the industry needs to get its house in order – quickly
One was advertising. The other was SEO. Full Story: Marketing Tech
A History of SEO Link Spam and How Google Changed Search Forever
In 1998, Google changed digital marketing forever when it launched its search engine algorithm based on PageRank. Full Story: JumpFly
MOBILE MARKETING
Verizon launches Yahoo Mobile phone service
Verizon is launching a Yahoo-branded mobile phone service called Yahoo Mobile in an attempt to use consumers’ total apathy toward familiarity with the Yahoo brand to kickstart a new wireless provider. Full Story: The Verge
Mobile apps can help business leaders get real-time IoT data on the go
Encouraging app development within your enterprise can help your staff get faster analytics and better information at their fingertips. Full Story: TechRepublic
3 Reasons T-Mobile Shareholders Have a Lot to Look Forward to This Year
While the coronavirus is likely to severely affect all sorts of travel-related stocks, as well as companies that offer group gatherings, “stay-at-home” stocks with products and services consumers need won’t be as affected. Full Story: Motley Fool
Success in Mobile Commerce Requires a Mobile-specific Strategy
Having a distinct mobile ecommerce strategy is often what separates high-performing sites from mediocre ones. Full Story: Practical Ecommerce
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital Signage Enables Real-Time Produce Shopping
In the food business, highlighting organic and fresh products is a must! Full Story: Digital Signage Connection
Oh Yeah! More New Products to See at DSE 2020!
Among the more than 200 vendors that will be exhibiting on the show floor, many of them will be introducing new products at DSE 2020, including: Full Story: Digital Signage Connection
EMAIL MARKETING
Must Know Email Marketing Metrics To Track Campaign Success
Yes, I know, email marketing has been around for decades, and by now, most people are aware of the basic metrics of email marketing performance and how they work. Full Story: Social Media Today
4 Ways to Improve Email Marketing Engagement
Email can be an incredibly effective marketing channel. Here’s how to boost engagement with your audience via email. Full Story: Business.com
E-COMMERCE
Discount Retailers Move Away From eCommerce
If it weren’t for a certain pandemic that is dominating most news, the two biggest stories in retail over the past week would have been stunning at any other time. Full Story: pymnts.com
The importance of effective product descriptions on eCommerce websites
If you are running an eCommerce business, you have probably invested a lot of your resources in the marketing of your brand and products. Full Story: Leicestershire
PUBLIC RELATIONS
Eight Pieces Of PR Advice To Help You Cut Through Common Misconceptions
Forget everything you think you know. Public relations is an industry that’s surrounded by misconceptions. Full Story: Forbes
Dark PR, also known as negative PR, refers to any practice that intentionally aims to damage or discredit a competitor through PR efforts. Full Story: Media Update
MARKET RESEARCH
Using Market Research to Skyrocket Your Brand Resonance
Identifying and implementing a suitable brand for your business can be oftentimes difficult but not impossible. Full Story: Qrius
TOWARDS INCLUSIVE MARKET RESEARCH
Our industry is too white, middle-aged and straight, said Ali Camps, deputy chairman of Quadrangle, as she opened the panel discussion on inclusion at the MRS Impact 2020 conference yesterday. Full Story: Research Live
WEB DEVELOPMENT
7 Modern & Essential Methods to Optimize Your Website
Recent studies show that there are well over one billion websites on the world wide web, according to Netcraft’s January 2020 Web Server Survey – and the number of websites keeps growing every day. Full Story: News & Features
10 Website Design Trends For 2020
As we enter a new decade, it’s interesting to pause and think over how much has really changed over the past 10 years, especially when it comes to web design. Full Story: Forbes
MARKETING AUTOMATION
The Keys to Successful Email Automation
Success in email marketing for ecommerce companies depends on a few prerequisites. Full Story: Practical Ecommerce
Strong Use Cases Emerging For AI-Powered Marketing Applications
The addition of artificial intelligence (AI) to the traditional marketing ecosystem can help businesses leverage real-time customer interactions to automate routine tasks and personalize responses to convert more leads. Full Story: Demand Gen Report
ANALYTICS & BUSINESS INTELLIGENCE
The next generation of data management and business intelligence, explored
While the technology and business media’s claims that technology is “the new gold” is probably hyperbole, it’s undeniable that there are staggering amounts of data being accrued by every organization, every day. Full Story: Tech Wire Asia
Top business intelligence software trends for 2020
What’s in store for the BI software industry in 2020. Full Story: ITProPortal
BRANDING AND DESIGN
How To Build a Successful Personal Brand In Six Simple Steps
Branding your business is common, but today, branding yourself personally is also very important. Full Story: Forbes
Why Brands Are Shifting To Direct-To-Consumer Marketing
The past few years have seen a dramatic uptick in the number of direct-to-consumer (D2C) brands. Full Story: Forbes
VOICE STRATEGIES
Where Does Voice Fit in Today’s Enterprise?
With the proliferation of team collaboration solutions, deciding where voice channels should live has become an increasingly difficult task. Full Story: No Jitter
Which consumer brands are winning audio?
The proof is now abundant: getting audio marketing right — powered by a methodical strategy — has never been more critical. Full Story: Mediatel News