By Integrated Marketing Platform | February 24, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
3 Simple Digital Marketing Strategies to Transform Your Business
A great product isn’t enough to create a successful business – what turns a business into an empire requires an excellent product combined with exceptional marketing. Full Story: TechDay
Beef up your marketing strategy in 2020: A guide
Beefing up your marketing strategy means looking at the entire journey, from the first introduction all the way until you seal the deal and make the sale. Full Story: AZ Big Media
How to create effective B2B marketing strategies for healthcare sector
How to create effective B2B marketing strategies for healthcare sector? Full Story: Doxee
Improve Your Video Marketing Strategy With These 4 Tools
Today I have some resources to help you improve your video content marketing. Full Story: Business 2 Community
Only one in five marketers have a strategy in place for optimizing their martech stack
Ascend2 surveyed nearly 300 B2B and B2C marketers about the challenges and priorities they face with their martech stack strategyy in the coming year. Full Story: ClickZ
Four Content Marketing Trends To Keep An Eye On In 2020
When it comes to establishing your brand and spreading the word about your company, content is still king. Full Story: Forbes
5 Ways a Content Marketing Mission Statement Can Improve Your Strategy
I had a few goals for the WordStream blog for 2020, and the biggest one was to formalize a content marketing mission statement. Full Story: Business 2 Community
It’s Time to Put the ‘Marketing’ Back in ‘Content Marketing’
Content marketing has, undeniably, grown dramatically in popularity over the last decade. Full Story: Search Engine Journal
SOCIAL MEDIA
17 Tips for Engaging With Your Customers on Social Media
Social media has become an important part of every modern business’s marketing strategy. Full Story: Business.com
The Benefits of Social Media Marketing that Every Business Should Know
Social media marketing is just a non-negotiable necessity in this day and age – without a social presence, your brand is not going to appeal to audiences. Full Story: Loop21
10 LinkedIn Stats to Guide Your Social Media Marketing Strategy in 2020
Are you looking for ways to improve your social media marketing strategy in 2020? Want to know if LinkedIn could be a good fit for your business? Full Story: Social Media Today
How to Convert Your Social Media Leads: 4 Useful Tools
Getting people to engage with you on social media is only the first step; next, you also want to turn them into leads. Full Story: Social Media Today
SEARCH ENGINE
What happens if you stop doing SEO?
The ugly truth is that it’s hard to reverse momentum once a website starts going in the wrong direction. Full Story: Search Engine Land
Which are the Top Ways to do SEO for Your Facebook Page
Facebook fan pages are great for a number of reasons. Full Story: VENTS Magazine
5 Tested Tips To Boost Your Business Growth With Local SEO
Do you want your local business to rank in Google, Bing, Yahoo, AOL.com, and other local search engines? You have come to the right place. Full Story: Business 2 Community
Digital marketing is going to be tougher in 2020. Here are helpful tips to improve your SEO strategy and drive more traffic to your business: Full Story: The OJT 100
MOBILE MARKETING
Five ways to make your mobile messaging strategy connect with customers
How you use messaging really depends on what you as a brand want to achieve, and how you want to achieve it. Full Story: The Drum
What do the roaring 20s have in store for mobile advertising?
The 2010s will go down as one of most influential decades in the current ‘digital revolution’. Full Story: MobileMarketing Magazine
7 Tips to Improve Your Employees’ Mobile Security
Security experts discuss the threats putting mobile devices at risk and how businesses can better defend against them. Full Story: Dark Reading
The 2020 guide to mobile marketing: How to make smart and tough decisions about your mobile strategy
In 2019, the time users spent on mobile overshot all other media types. Full Story: YourStory.com
DIGITAL SIGNAGE/ SCREEN MEDIA
Samsung Display offers ultra-thin glass for foldable displays
Samsung Display Solutions has announced its ultra-thin glass solution that can work as a cover window for foldable displays. Full Story: Digital Signage Today
2 basic advertising principles to improve your digital signage
Digital signage is, at its core, a communication tool, and one of the most common form of communication for digital signage is advertising. Full Story: Digital Signage Today
EMAIL MARKETING
Is Email Marketing Still Relevant in 2020
Email marketing is still a relevant tool in 2020. However, you must use it creatively. Else, your email will get buried in the inbox. Full Story: Social Barrel
Five email marketing trends leading in 2020
Email marketing remains one of the most effective techniques for digital marketers across all types of businesses. Full Story: Netimperative
E-COMMERCE
Five Ways to Engage Ecommerce Customers
Without having the ability to interact with customers face-to-face, ecommerce businesses must rely on engagement strategies to keep customers coming back to their websites for purchases. Full Story: Chief Marketer
The first and oldest writings of human civilization were not poems or prayers: they were invoices. Full Story: pymnts.com
PUBLIC RELATIONS
Improve Your PR And Media Strategy With These Important Lessons From Agency Pros
The media and public relations fields can change quickly, especially with all the new communications and analytics technologies available to modern professionals. Full Story: Forbes
5 Ways To Stop A PR Crisis Before It Starts
The best way to handle any PR crisis is to prevent it from ever happening. Full Story: Forbes
MARKET RESEARCH
Facebook’ Market Research App Will Pay For Using Voice Recordings Of Users
Facebook is working to improve its speech recognition technology and for that it will be paying users for voice recordings that will be used during the process. Full Story: Digital Information World
How Can You Use Research to Enhance the User Experience?
As more Marketing strategies focus on delivering an enhanced user experience, research has become increasingly popular. Full Story: AiThority
WEB DEVELOPMENT
How to Build a Gorgeous Website for Your Brand without Writing a Line of Code
Get your business online without any technical expertise and little overhead. Full Story: Forbes
Your Website’s ‘About’ Page Only Needs These 5 Things
Stop going on about your life story and talk about how your business helps others. Full Story: Entrepreneur
MARKETING AUTOMATION
Why Is Marketing Automation Maturity Still Woeful?
Almost 5 years ago, our agency conducted a survey to determine whether B2B companies were getting maximum value from their investment in marketing automation. Full Story: Business 2 Community
7 Must-Have Lead Generation Tools to Grow Your Business in 2020
Does the slow flow of high-quality leads upset you? Well, you’re not alone. Full Story: Business 2 Community
ANALYTICS & BUSINESS INTELLIGENCE
Use Data to Answer Your Key Business Questions
According to Gartner, the global analytics and business intelligence software market reached $21.6 billion in 2018. Full Story: Harvard Business Review
Why DMaaS Is the Future of Data Management
Using DMaaS for effective data management, security, and better decision making. Full Story: TDWI
BRANDING AND DESIGN
Your Brand Is Your Greatest Asset
No matter the industry, product, customer or size, a company’s brand is its single most important asset. Your brand isn’t just your logo. Full Story: Forbes
Is Your Brand Getting Lost in the Online Shuffle?
In the scramble for sales on Amazon and other major online sites, many marketers are losing control over their brand messaging. Full Story: MIT Sloan
VOICE STRATEGIES
Want to change Alexa’s voice? While the soft tones of Amazon’s popular smart assistant have won over many, there are plenty of good reasons for wanting it to sound a little different. Full Story: TechRadar
These products and services work with Google Assistant
Google Assistant is one of the most popular smart voice assistants on the planet and is accessible on devices as diverse as smartwatches, smartphones, smart speakers, and more. Full Story: Android Central