By Integrated Marketing Platform | February 21, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
People skills vs. martech skills: You don’t have to choose
As marketing technology continues to evolve, how should marketers approach their careers? Full Story: Marketing Land
How to Launch the World’s Greatest Marketing Campaign
Running marketing campaigns is the main way that businesses can both communicate with their audience and acquire new leads. Full Story: G2 (blog)
Do you know the impact of your customer’s struggles?
Building a memorable customer experience is the centrepiece of any brilliant marketing strategy. Full Story: Marketing Interactive
OUR TOP FIVE B2B MARKETING STORIES OF 2020
Attention, B2B marketers. By now you’ve hopefully settled into the new year—and the new decade. Full Story: Chief Marketer
Experiential Marketing Trends 2020
Like we humans, even brands have a certain story, some history, their unique personality, and relationships. Full Story: Martechcube
Customer Success and Marketing: How These Teams Collaborate
Talk of customer success (CS) abounds in today’s customer-centered economy. It’s vital, as it is the CS team that works with customers after that critical first sale and keeps them coming back for more. Full Story: Business 2 Community
Why Omni-channel Personalization Is the Future of Marketing
All customers wants a unique, personalized experience, irrespective of how they interact with a brand – be it in-store, on an app, via a website, or wherever. Full Story: KnowledgeWharton
Three Tactics To Maximize Local Search Results In B2B Marketing
When the internet was born, so was the act of searching. In fact, Google receives an average of over 3.5 billion searches per day and 46% are seeking local information. Full Story: Forbes
SOCIAL MEDIA
The 4 Mistakes You are Making with Social Marketing
These were the early days of Social Media Marketing, the beginning. After a couple months our client saw the value of using Facebook to post information. Full Story: Business 2 Community
How Marketers Are Taking Advantage Of TikTok’s Endless Stream Of Content
Social media app TikTok is gaining popularity with not only Gen Z but other generations have embraced the video-sharing platform. Full Story: Which-50
The Exhaustive List of Social Media Videos You Need
Viewers automatically want to see new, interesting content that doesn’t feel like it’s being produced by following a formula (even if it is). Full Story: Business 2 Community
Leveraging your Social Media Presence to Improve your SEO
Learning to leverage your social media presence to improve your search engine rankings is an essential skill for a useful business model. Full Story: The African Exponent
SEARCH ENGINE
Google Search Console Has New Tools to Help With Site Moves
Google is rolling out new features for Search Console’s change of address tool to further assist users with changing domains. Full Story: Search Engine Journal
8 Things That Are Wrong with Google Search Today
Regardless of what you do with your days and nights, you’d be hard-pressed to never have used Google at some point in your life. Full Story: Search Engine Journal
SEO & JavaScript: The Good, the Bad & the Uncertainty
JavaScript and SEO have long been a debated topic among developers and SEO experts. Full Story: Search Engine Journal
How to Find & Remove SEO Spam on WordPress
Perhaps the best way to dive into the subject of finding and removing SEO spam on WordPress is with a quick experiment — probably one you’ll want to conduct at a private location. Full Story: Security Boulevard
MOBILE MARKETING
AppsFlyer Signs on as Presenting Sponsor of Mobile Apps Unlocked 2020
AppsFlyer, the global attribution leader, today announced its role as the sole presenting sponsor of Mobile Apps Unlocked (MAU) 2020, the leading mobile acquisition and retention summit. Full Story: Martechcube
Mobile Marketing Market to Witness Steady Growth through 2026
This research study examines the factors responsible for market growth. Full Story: Instant Tech News
How the 5G revolution could increase mobile security—and opportunities for hackers
As 5G becomes a bigger part of our lives, security experts warn telecoms deploying 5G networks… Full Story: Fortune
Mobile Payments Aren’t Alternative Payments Anymore
Mobile payments becoming the norm is the last of three “fintech prediction” themes I said I’d extrapolate further in early 2020. Full Story: Forbes
DIGITAL SIGNAGE/ SCREEN MEDIA
Seamless transitions from screen sharing to signage
Digital signage functionality has been added to the Ditto screen sharing solution, which now allows screen mirroring on multiple screens with seamless transitions to signage content. Full Story: AV Magazine
“Out of home screens will be mainstream broadcast channel in 2020”
DOOH screens are “attention magnets”, where the interplay between ads and content boosts audience engagement by five times. Full Story: CampaignLive
EMAIL MARKETING
5 Essential Email Marketing Lessons for Small Businesses
Email marketing is crucial for helping small businesses build their audience. Full Story: Business 2 Community
How to Improve Email Deliverability
Imagine for a moment that email doesn’t exist. Instead, to market your business, you have to stand on a street corner talking to people who pass by. Full Story: Business 2 Community
E-COMMERCE
How Streamlined B2B eCommerce Payments Boost Sales For Event Vendors
Businesses hold many events, covering everything from trade shows and board meetings to client dinners and fundraisers. Full Story: pymnts.com
Google Still The King of Driving Ecommerce Sales
Facebook and Instagram may be the darlings of many advertisers, but data shows Google is still the king of driving ecommerce traffic. Full Story: WebProNews
PUBLIC RELATIONS
Social Media Management Now The Top PR Offering
New research from media listening and analytics company Talkwalker has found PR professionals are now more ‘social’ than ever. Full Story: B&T
It amazes me how technology has made its way into our daily lives. Full Story: Exchange4Media
MARKET RESEARCH
Verdane Acquires Market Research, Customer Experience and Employee Experience Leader Confirmit
Verdane, the Northern European specialist growth equity investor, has acquired Confirmit, the leading global solutions provider for Customer Experience (CX), Employee Experience and Market Research. Full Story: MarTech Series
How Market Research Can Help You Allocate Your 2020 Marketing Budget
In order to balance all of the wants from stakeholders, CMOs will have to show why they are making certain marketing budget decisions. Full Story: Customer Think
WEB DEVELOPMENT
Web Design – The Lifeblood Of Professional Websites
Let’s face it, we all want a website that is simple, accessible and professional because that is what attracts visitors, converts them into customers, and consequently generates more business. Full Story: NuWire Investor
Best Practices for Support Web Site Design
Well-designed support web sites encourage customers to invest their time to explore and discover the information they need. Full Story: Customer Think
MARKETING AUTOMATION
Top 10 Data Management Platforms for 2020
A data management platform (DMP) is defined as a software that helps build sophisticated audience/ customer segments to run highly targeted advertising and marketing campaigns. Full Story: MarTech Advisor
How AI can drive customer loyalty programs
Find out how AI can be used to increase brand loyalty and customer engagement. Full Story: Jakarta Post
ANALYTICS & BUSINESS INTELLIGENCE
10 Analytics and AI Startups You Should Know About
These young companies are examples of how startups are helping enterprises harness the power of artificial intelligence and machine learning. Full Story: InformationWeek
5 Google Analytics Reports Every PPC Marketer Needs to Know About
It’s easy to have a love/hate relationship with Google Analytics reports. On one hand, it presents every single of piece of information needed at one’s fingertips. Full Story: Search Engine Journal
BRANDING AND DESIGN
USING ILLUSTRATION IN BRANDING: A HOW TO
Earlier this year, legal company Farewill faced a difficult challenge. Full Story: Creative Review
These Are the Brands Gen Z and Millennials Hold Near and Dear
Amazon ranked No. 1 overall in the study across all genders, ages and incomes in the U.S. Full Story: Adweek
VOICE STRATEGIES
How Voice Technology is Changing the Financial Industry
Voice-enabled devices are to save time, to make things easier, and to be more efficient. Full Story: ReadWrite
How to use “Ask Siri” in Spotlight to type to your assistant
One of the tiniest little features of iOS 13 was the addition of Ask Siri in Spotlight search, adding just one line to the list of options available at the bottom of your search results. Full Story: iMore