By Integrated Marketing Platform | February 10, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Signs Your Digital Marketing Strategy Isn’t Working
Wondering whether all the hard work you are putting in for your B2B digital marketing strategy is getting results? Full Story: Business 2 Community
Inbound marketing — it’s a term you’ve likely heard of, but what does it really mean? With so many avenues of marketing available, sometimes it’s hard to keep track. Full Story: Forbes
Conversational Marketing: How to Go Beyond Chatbots
Artificially intelligent (AI)-driven chatbots are an exciting emerging channel, but in 2020, conversational marketing doesn’t just mean chatbots. Full Story: CMSWire
Rolling Out AI In Marketing? Solve These Five Challenges First
If you’re a marketing leader, odds are, you’re already rolling out artificial intelligence (AI) or at least thinking that you should. Full Story: Forbes
Marketing trends to watch out for in 2020
Technological evolution and digital connectivity are two defining features of the past decade. Full Story: ETBrandEquity.com
What’s Next In Marketing: Rise Of The Experiences
It can happen in an instant. A new advancement, a new app, or even a new combination of features we already know can alter consumer preferences and behaviors permanently. Full Story: Forbes
What are marketers focusing on this year?
The behaviours of marketers, and what they’re focusing on this year, were identified. Full Story: AffiliateINSIDER
Methods, metrics and results matter in marketing
As January 2020 comes to a close, a lot of us are simultaneously closing out 2019 and putting a wrap on the final numbers. Full Story: WV News
SOCIAL MEDIA
How to Use Bad Social Media Advice to Your Advantage
There is nothing wrong with eyeing another business’ style, especially when you’re first starting out or refreshing your own brand. Full Story: Business 2 Community
When To Use Social Media And When To Use Search Engine Marketing
Social media and search engine marketing (SEM) are the two predominant forms of advertising that dominate the online marketing space. Full Story: Forbes
Five emerging social media platforms that marketers should know about
With a whopping 3 billion users, social media has taken over all aspects of our lives — especially digital marketing. Full Story: Media Update
How to Start Using Screen Recorded Videos on Social Media
People love visual marketing. In today’s social media-centric world, great visual content can make a huge difference in your marketing campaign. Full Story: Business 2 Community
SEARCH ENGINE
Citations & Local SEO: The Ultimate Beginner’s Guide
Citations are one of the key factors in local SEO. Many new SEOs begin their careers managing citations for stakeholders. Full Story: Search Engine Journal
Building Up Your E-Commerce Pages For SEO Success
The world of e-commerce can be a difficult one to navigate for people who are used to optimizing traditional informational sites. Full Story: Business 2 Community
Google’s most recent large algorithm update is based on BERT: Bidirectional Encoder Representations from Transformers. Full Story: Media Update
6 Ways to Know If Your SEO Is Broken
Gut feel. That’s how ecommerce marketers sometimes gauge the health of their search engine optimization program. SEO contains many gray areas, for sure. But an evaluation requires data, not a hunch. Full Story: Practical Ecommerce
MOBILE MARKETING
How to successfully develop a mobile app
With the right approach and team members, you can accelerate the development and launch your product successfully. Full Story: KnowTechie
How will AI change the future of the Mobile Industry in 2020?
I want you to imagine your day without Artificial Intelligence on your smartphones. Full Story: Irish Tech News
Mobile Device IDs Will Be The Next Ad Tracker To Bite The Dust
Mobile advertising IDs are probably not long for this world. Full Story: AdExchanger
5 top reasons why I shall sell my mobile phone in 2020!
Here are the top 10 reasons why I would sell my old mobile phones in 2020. Full Story: Times Square Chronicles
DIGITAL SIGNAGE/ SCREEN MEDIA
Understanding Employee Types Can Inform Your Digital Signage Strategy
These are the most common employee types and what you should take away from each of them when you’re designing a digital signage strategy. Full Story: TechDecisions
Digital Signage Market Go Advanced And Next Generation 2020 To 2027
The “Digital Signage Market” is an intrinsic study of the current status of this business vertical and encompasses a brief synopsis about its segmentation. Full Story: TechNews.mobi
EMAIL MARKETING
Come to the Dark Side (or Mode) of Email Marketing
Last year, Apple introduced Dark Mode for its desktop operating system, allowing users of macOS Mojave to switch to a darker color palette for all windows, views, menus, and controls. Full Story: MarTech Advisor
Millennial Perspective on E-mail Marketing in 2020
Email marketing is very popular in this day and age because almost everyone has an email mailbox. Full Story: Adrants
E-COMMERCE
5 Ways Customer Engagement Can Boost Your Ecommerce Site
This statement is even more important for ecommerce businesses, which have no face-to-face interaction with clients. Full Story: Multichannel Merchant
However, most sectors are in the initial rollout phase, establishing what AI can and can’t do. eCommerce is the leader and stands as one of first key beneficiaries of a new generation of technologies. Full Story: TechNative
PUBLIC RELATIONS
PR Nightmares Almost Took Down These Big Companies – Here’s How They Reacted
A few PR disasters in a row can lead to a company losing quite a bit of money and potentially lead to employees losing their jobs. Story: Influencive
Playing a role, however small, in pushing the Labour Party to commit to a voting system based on proportional representation is a campaigning task worth doing. Full Story: Bright Green
MARKET RESEARCH
B2C market research tactics can bolster digital health engagement efforts
A cross-industry research consortium modeled after consumer-focused market research practices is set to present its findings at HIMSS20 in March. Full Story: MobiHealthNews
Influencer Marketing Platform Market research interpreted by a new report
The report on influencer marketing platform, gives an in-depth analysis of influencer marketing platform market based on aspects that are very important for the market study. Full Story: WhaTech
WEB DEVELOPMENT
What Are The Benefits Of Hiring A Web Development Company?
Hiring professionals also means that you can save enormous resources and efforts to make more money. Full Story: Customer Think
How To Think About Web Design To Market Any Kind Of Business In 2020
If you’ve ever grown your own plants, you know that they tend to grow toward the sun. Full Story: Forbes
MARKETING AUTOMATION
8 Powerful Examples Of AI For Good
Amid the cacophony of concern over artificial intelligence (AI) taking over jobs (and the world) and cheers for what it can do to increase productivity and profits, the potential for AI to do good can be overlooked. Full Story: Forbes
How is AI affecting brand storytelling?
We live in an era of personalization and thanks to AI, our interactions with brands are getting redefined every minute. Full Story: Livemint
ANALYTICS & BUSINESS INTELLIGENCE
Predictive Web Analytics In Marketing
Data analysis forms the backbone of modern marketing ecosystems. Full Story: Forbes
Business Intelligence Doesn’t Need More AI; It Needs More Humans
On New Year’s Eve 2019 at 10:00 AM EST, an artificial intelligence algorithm sent a warning out to medical professionals around the globe about a severe respiratory infection affecting Wuhan, China. Full Story: Business 2 Community
BRANDING AND DESIGN
Why Your Personal Brand Must Be Unique: 5 Tips For A Better Personal Brand
You’ve heard about personal branding and its importance. Full Story: Forbes
What’s the secret to winning a brand safety strategy in 2020?
Brand safety is not a new challenge, yet it remains top-of-mind for brands and continues to earn global attention. Full Story: The Drum
VOICE STRATEGIES
Siri Adds Google Search to Shortcuts
You can do a Google search with Apple’s Siri voice assistant, thanks to the latest update for the Google app on iOS. Full Story: Voicebot.ai
How-to Guide for a Flawless Voice User Interface Design
Ever since I saw the first part of Iron Man, I’ve been fascinated by the potential of AI technology Tony was able to identify and utilize, all too well with his AI assistant Jarvis. Full Story: Appinventiv