By Integrated Marketing Platform | July 22, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Event-Led Growth for B2B Marketing
If you’re still thinking of events as large, lavish ordeals that happen only once or twice a year, it’s time to update your mindset. Full Story: MarketingProfs
3 Ways to Unify Sales and Marketing Teams for Demand Generation
Both sales and marketing teams drive revenue, but there’s a long history of disjointed strategy and competition that needs to be overcome — here are three ways to get these teams to work together. Full Story: Entrepreneur
Interactive marketing: Three examples you need to know
Want to up your marketing game? Then it may be time for your brand to be more interactive with its customers. Full Story: Media Update
Appreciation Marketing Is a Powerful Tool—Here Are 4 Ways to Use It
People like to know they are appreciated. Endless books have been written on the subject. Full Story: AllBusiness.com
Four Innovative Ways to Bring Together Digital and Traditional Marketing
There is a place for both digital marketing and traditional marketing, but there are also plenty of ways you can combine the two to enhance your marketing activities. Full Story: BBN Times
Why a Recession Is the Worst Time to Skimp on Brand Marketing
Investing in and cultivating a powerful brand will be the defining factor in how your organization weathers both the good times and the bad. Full Story: Entrepreneur
Four Ways Marketers Can Triumph Over the ‘Great Resignation’
As employees continue that trend in record numbers, the Great Resignation is affecting businesses of every size and industry. Full Story: MarketingProfs
Empowerment, Delight And Conversions: Virtual Worlds For Marketing
It’s an exciting time for marketers since a lot of thrilling technology has reached the tipping point; it’s ready to enhance your reach and might even make your job more fun and creative. Full Story: Forbes
SOCIAL MEDIA
10 New Social Media Platforms & Apps To Have On Your Radar
New social media platforms and apps are continuously popping up. To stay on top of new marketing trends and important apps, check out this article. Full Story: Search Engine Journal
It’s Time To Up Your Social Media Job-Search Game
By now, you’ve seen the writing on the wall. Layoffs, hiring freezes and job offers being rescinded are the unfortunate new corporate trends. Full Story: Forbes
Key social media metrics you should be tracking in 2022
So, how can you be sure your social media strategy is a success? That’s where social media metrics and analytics come in. Full Story: Browser Media
Instagram Will Now Feed All Video Uploads into Reels, Adds New Creative Tools for Reels Content
I know the logic behind this, and I understand why Meta would do it. Full Story: Social Media Today
SEARCH ENGINE
SEO: 4 Ways to Surface Shopify Pages
Internal linking is one of the best ways to improve organic search rankings by passing link equity across the site and helping search engines (and humans) access deeper pages. Full Story: Practical Ecommerce
On-Site Search Best Practices For SEO & User Experience
On-site search is more than a search box; it’s an important aspect of how visitors engage with your website. Full Story: Search Engine Journal
AI Tools Streamline Content Marketing and SEO
If a content marketer’s goal is to publish blog posts that rank well on Google, an unrelated pair of artificial-intelligence-powered tools could make the process relatively easier. Full Story: Practical Ecommerce
Improve Brand Awareness Using SEO
Local SEO service and brand recognition are not conflicting. Full Story: EIN News
MOBILE MARKETING
How to unlock the power of mobile marketing in a cookieless future
There’s a growing body of evidence, suggesting that people are more obsessed with their mobiles than ever before. Full Story: MarTech Cube
Google My Business mobile app has stopped functioning forever
You can no longer use the app to make profile edits, communicate with customers and so on. Full Story: Search Engine Land
Top Mobile Ad Formats for Display Advertising Campaigns in Mobile Apps
Mobile ads are significant for advertisers because of which app publishers are immensely focused on their app monetization techniques. Full Story: ReadWrite
Snapchat is finally coming to the web after more than a decade as a mobile app
After over a decade as a mobile-only service, Snapchat is coming your desktop. Full Story: CNBC
DIGITAL SIGNAGE/ SCREEN MEDIA
DOOH: advertising’s big opportunity?
Not for the first time, digital out-of-home (DOOH) is on the rise. Full Story: ExchangeWire
Reach Your Audience More Meaningfully With Transit DOOH
From digital cartop screens to sophisticated measurement techniques, transit DOOH is disrupting the advertising space. Full Story: Entrepreneur
EMAIL MARKETING
Email marketing is continually developing. Are you keeping up?
No matter how things change, email marketing remains the key for businesses seeking to connect with and learn about their customers. Full Story: MarTech
Email Marketing: Tips for Getting Started
Most ecommerce companies have an active email marketing program. But many new businesses do not. Full Story: Practical Ecommerce
E-COMMERCE
Data and Omnichannel Communications Are Key as E-Commerce Booms
The retail industry was ripe for change as soon as direct-to-consumer (D-to-C) and the digital world grew in popularity almost a decade ago. Full Story: Total Retail
Conversion Rates in E-Commerce
Conversion rates in e-commerce continue to be a challenge for retailers, and as this article from Chain Store Age points out, keeping the checkout process simple and straightforward is one important way to keep cart abandonment to a minimum. Full Story: PaymentsJournal
PUBLIC RELATIONS
Four PR Tips To Help Your Wellness Brand Stand Out In The Market
Everything starts with a good public relations strategy. And in the wellness industry—valued at $4.4 trillion in 2020, according to the Global Wellness Institute. Full Story: Forbes
The Delicate Art Of Launching PR Initiatives In Highly Regulated Markets
What do private placements, IPOs, blockchain currency platforms and biotech breakthroughs all have in common? Full Story: Forbes
MARKET RESEARCH
Digiday+ Research: How brands and agencies are investing in online marketing platforms
Marketing is a dynamic industry — and brands and agencies are constantly adjusting their marketing spend to account for that. Full Story: Digiday
WEB DEVELOPMENT
5 Steps To Improve User Experience With Web Development Process
User experience in web development is about improving the usability, accessibility, and functionality of a website to make it easier and intuitive to use. Full Story: Programming Insider
Top Web Development Companies Snatch the Limelight
Web Development is the way to make people aware of the business offerings, and make Google know that the business is the authority in the niche. Full Story: EIN News
MARKETING AUTOMATION
Serial Investor: Why You Should Recalibrate Your Marketing For New Generations
This is having an effect on the marketing industry through game-changing technology like cloud computing, mobile apps, artificial intelligence, etc. Full Story: Forbes
Can AI Marketing Transform Your Business?
AI marketing can offer up some hefty benefits. Learn how businesses are using this tech to improve CX and boost bottom lines — and how you can too. Full Story: CMSWire
ANALYTICS & BUSINESS INTELLIGENCE
What is Operational Analytics?
Odds are your business employs some method of operational analytics or uses another closely related method of data processing with a different name. Full Story: IT Business Edge
How Server-Side Tag Management Is Influencing Marketing Analytics
Marketers are facing a new world of analytics choices and decisions. The result is more tag decisions in the face of an evolution of data management. Full Story: CMSWire
BRANDING AND DESIGN
The Real Value of Branding To Growing Businesses
Branding allows you to control how people perceive your business. Full Story: afaqs! Marketplace
Personal branding: we may cringe, but it works
Not everyone is comfortable with promoting themselves, although it can be an asset to reputation and visibility. Full Story: Financial Times
VOICE STRATEGIES
Everything New With Siri and Dictation in iOS 16
With every iteration of iOS, Apple makes improvements to the built-in Siri voice assistant, and iOS 16 is no exception. Offline support has been expanded, Siri can finally hang up calls, and there’s improved guidance on when and where you can access Siri. Full Story: MacRumors Forums