By Integrated Marketing Platform | June 20, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Marketing Lessons From Hoarding
This article will cover the two contrasting motivational elements that drive consumer behavior and how to apply them to marketing. Full Story: Forbes
How to Build Alliances With Sales and Marketing to Achieve Optimum Results
It is the season of “smarketing” – integrating sales and marketing to achieve optimum results. This article focuses on values that drive these alliances for marketing a product successfully. Full Story: Entrepreneur
Getting Serious About Marketing In The Digital Era
Your business has been toiling away, closing deals, advertising, attending shows and generating leads. Full Story: Forbes
How Content Marketing Can Help Small Businesses in Digital Marketing?
Content marketing has become very common in the field of marketing prospects in recent years. Indeed, many companies have followed suit in using this strategy. Full Story: Digital Journal
Paid Versus Organic Marketing and How to Decide on a Budget
What factors influence the choice between organic and paid marketing? Is it budget, conversions or impact? Full Story: Entrepreneur
Introducing lighting in your store? Here are marketing tips from an industry expert
FT: If a furniture retailer is introducing lighting, what are your three marketing tips for success? Full Story: Designers Today
Asking Your Team ‘How Can I Help?’ Improves Business Performance in These 5 Ways
As nearly all business leaders have likely grasped, teamwork is invaluable to the bottom line, and is never to be underestimated. Full Story: Entrepreneur
Seven Tactics To Fund Your Online Business
In a space with 5.5 billion people, all your business ideas can become a reality. Full Story: Entrepreneur
SOCIAL MEDIA
Why Social Media Makes People Unhappy—And Simple Ways To Fix It
Disrupted sleep, lower life satisfaction and poor self-esteem are just a few of the negative mental health consequences that research has linked to social media. Full Story: Scientific American
Social media: the new frontier for touting fakes?
In the last two decades, social media platforms have become the most popular websites of the online world. Full Story: Business Leader
5 Steps to Crafting an Authentic Social Media Presence For Your Business
Here’s how to curate a unique brand identity and social media presence that will help your business stand out online. Full Story: Entrepreneur
Eight Social Media Marketing Mistakes To Avoid
Social media continues to be a vibrant, engaging series of digital platforms designed to inform, engage, meet and connect. Full Story: Forbes
SEARCH ENGINE
Google: Good Web Sites Are Good For SEO
Now, in practice, this has not always been the case. Sometimes bad websites rank well – in fact, there have been many cases historically where ugly looking sites ranked super well. Full Story: Search Engine Roundtable
Going International? What You Need To Know For Your Glocal SEO
Everything SEO is on point in your enterprise – when it comes to your home market. Full Story: Search Engine Journal
Want to move up the Google rankings? How to choose an SEO partner
For any company with an online presence, an emphasis on SEO (search engine optimization) is necessary to gain more visibility, leads and ultimately — revenue. Full Story: KSL News
A Complete Google Search Console Guide For SEO Pros
Get to know Google Search Console and unlock its power to improve your site health and search performance. Full Story: Search Engine Journal
MOBILE MARKETING
How to create a mobile app for a small business
SMBs have many reasons to create a mobile platform. Full Story: TechTarget
China to Implement New Mobile App Rules
The Chinese government has been trying to reduce the amount of time… Full Story: Caixin Global
The 7 Best Small Business Mobile Ad Networks
It’s safe to say that mobiles have become an extremely crucial part of our lives. They’ve also majorly decreased the use of desktop computers. Full Story: Small Business Trends
Metaverse mobile app for the masses
In the future, artists, gamers, and consumers will all meet in an atmosphere that encourages connection, creativity, and commerce, unlike any online environment we have seen to date. Full Story: App Developer Magazine
DIGITAL SIGNAGE/ SCREEN MEDIA
The Power of Programmatic Digital Out-of-Home in 2022 and Beyond (Video)
The world of out-of-home advertising has significantly evolved and today is one of the most cost-effective and farthest-impacting advertising platform. Full Story: MediaVillage
OOH ad spend sees modest growth in May
In May 2022, in the out-of-home advertising industry, spending was relatively flat year-over-year with a modest amount of growth. Full Story: Digital Signage Today
EMAIL MARKETING
5 Strategies To Maximize Revenue From Your Email Marketing
With no additional ad spend or acquisition costs, even small improvements in your email marketing conversion rates can make a huge difference to your bottom… Full Story: Forbes
The 5 emails every DTC brand needs to win more customers
To maximize email marketing return on investment, direct-to-consumer brands need to master five kinds of foundational email campaigns… Full Story: The Drum
E-COMMERCE
E-commerce will be the largest economic force for the metaverse
Everyone talks about the metaverse today. From product launches to remote working locations, most enterprises are also showing a huge interest in the metaverse. Full Story: Tech Wire Asia
How to Start a Fashion e-commerce Business?
Fashion Apparel is the world’s largest eCommerce sector, with a global market value of $759.5 billion in 2021. Full Story: EIN News
PUBLIC RELATIONS
5 Ways You Can Get Publicity in 5 Minutes
Here’s how you can leverage the latest PR trends to help you sell. Full Story: Entrepreneur
Need PR Wins? Think Into the Future First
Public relations is a long game, and the most successful plans begin with the end in mind. Full Story: Entrepreneur
MARKET RESEARCH
During the past five years we have witnessed the advent of digitalization across companies and processes, as well as the emergence and development of Digital departments, Digital Marketing, and so on. Full Story: Ipsos
WEB DEVELOPMENT
How to Choose a Software Development Company for Your Business?
As crucial as this decision sounds, it’s also very difficult to make. You need to see whether they match your budget and are suitable for a business of your scale. Full Story: Digital Journal
Web Development in the Age of Mobile First
Our mobile devices are a one-stop solution for all our electronic… Full Story: Programming Insider
MARKETING AUTOMATION
Can AI Marketing Transform Your Business?
AI marketing can offer up some hefty benefits. Learn how businesses are using this tech to improve CX and boost bottom lines — and how you can too. Full Story: CMSWire
How artificial intelligence is helping to measure creative effectiveness in marketing
Data-driven optimization is widely adopted in digital advertising. Today’s marketing professionals have perfected audience profiles and campaign logistics. Full Story: The Drum
ANALYTICS & BUSINESS INTELLIGENCE
What is Operational Analytics?
Odds are your business employs some method of operational analytics or uses another closely related method of data processing with a different name. Full Story: IT Business Edge
How Server-Side Tag Management Is Influencing Marketing Analytics
Marketers are facing a new world of analytics choices and decisions. The result is more tag decisions in the face of an evolution of data management. Full Story: CMSWire
BRANDING AND DESIGN
How to Build Brand Awareness and Loyalty
There are a number of elements that must come together to create a brand identity that resonates and lingers in a target market’s memory. Full Story: Entrepreneur
Why You Should Keep These Key Online Branding Principles In Mind
In a world full of brands, standing out from the pack can be a challenge. Full Story: Forbes
VOICE STRATEGIES
A local voice assistant wants to preserve African languages
Like many kids who grew up with an elderly relative, Nana Ghartey was used to helping his grandmother out around the house. Full Story: TechCabal