By Integrated Marketing Platform | April 15, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Choosing The Best Writers For Your Content Marketing Campaign
Breaking through the clutter, measuring ROI and integrating with other marketing strategies can all be tough. Full Story: Forbes
Best real-life database marketing examples
The best database marketing examples will show the way to a successful strategy. Full Story: Dataconomy
How To Align Marketing And Sales Goals For Success
Sales and marketing alignment is vital for accelerating company growth. Full Story: Forbes
Get to Know Diversity Marketing, Boost Your Audience!
Your marketing strategy should be aimed at finding the right audience but your diversity marketing also plays a very important role. Full Story: EconoTimes
Five Practical Ways To Boost Your Marketing With Artificial Intelligence
Yesterday, I let a machine do my job. And she—because it is a she, in my mind—produced better results than I have ever managed on my own. Full Story: Forbes
Why old-fashioned billboards should be part of startup marketing
When it comes to making a splash, startups tend to think only modern marketing tactics like paid social and search advertising will do. Full Story: Sifted
Marketing beyond referrals: Make room in your budget for team retention
Learn why part of your marketing budget should be earmarked for employee retention, and consider this list of fun ways to show your appreciation. Full Story: Dentistry IQ
The wonderful benefits of content marketing
It is not important what your company does, if you sell a product or a service, you simply must have a good marketing strategy. That is the only way for you to find your target audience and present them with your product. Full Story: Digital Journal
SOCIAL MEDIA
Is social media as bad for teens as we thought it was?
Since the development of social media, studies have been done that show the drawbacks of its use among young people. Full Story: Deseret News
How To Manage Social Media When A High-Level Executive Leaves
When a high-level executive leaves a company, presenting a significant loss to the business, it often gets news coverage. Full Story: Forbes
Reddit Updates Search Tools, Adds Capacity to Search User Comments
Reddit has announced a significant expansion of its search capacity, with the option to now search Reddit comments, in addition to posts, providing new ways to facilitate discovery, and uncover relevant conversations in the app. Full Story: Social Media Today
11 Ways To Accelerate Your Social Media Engagement
Being on social media is essential in the real estate industry today. Full Story: Inman
SEARCH ENGINE
Avoid These 7 Easy But Stupid SEO Tactics
Some recommendations are so off-base they can actually hurt your long-term SEO performance. Full Story: Search Engine Journal
5 Proven SEO Strategies to Improve your SERP Ranking for good!
The Search Engine Result Page (SERP) is a highly competitive arena, with hundreds (and sometimes, thousands) of businesses vying for the same coveted spots on Page 1. Full Story: Mid-Day
Why Updating Images Can Backfire
In a recent Google Office Hours, John Mueller offered feedback about how slowly Google indexes images and how that could be a problem if you’re making massive changes to thousands of images. Full Story: Search Engine Journal
These are the improvements implemented by Reddit in its search engine
There is no doubt that there are brilliant comments on Reddit but difficult to access due to the existence of many other comments… Full Story: How smart Technology changing lives
MOBILE MARKETING
Using text messages, social media marketing, location-based marketing, proximity marketing, and in-app marketing, among others, mobile marketing can reach as many consumers as possible. Full Story: ICTSD
Value Of Mobile Marketing To B2b?
Based on BCG estimates, the ability to streamline operations faster could cost B2B vendors with $2 billion in revenue an estimated $30 million to $60 million in bottom-line profits, or 1% to 20% of sales. Full Story: ICTSD
Quickbooks Pro vs Premier: What’s The Difference?
QuickBooks is arguably one of the most popular names in accounting software. Full Story: Forbes
Top 7 Mobile App Metrics to Measure Success & Tips to Optimize Them
The mobile app market has exploded remarkably in recent years, and it’s now more important than ever to understand how to measure your app’s success before, during, and after launch. Full Story: CustomerThink
DIGITAL SIGNAGE/ SCREEN MEDIA
Why it’s wise for Amazon to jump into DOOH
In efforts to promote its “Just Walk Out” purchasing app, retail giant Amazon is getting a helping hand from the digital-out-of-home marketplace. Full Story: Digital Signage Today
LG Business Solutions releases 3 displays for window-facing installations
LG Business Solutions USA has unveiled three models of 4,000-nit high-brightness displays designed for visibility in window-facing installations, according to a company press release. Full Story: Digital Signage Today
EMAIL MARKETING
What is email marketing and why does it matter to your business?
Email marketing is one of the most commonly used – and oldest – digital marketing campaign types used by businesses. Full Story: TechRadar
6 Ways to Make The Most Out of Your CRM With Good Email Marketing
Email marketing has come a long way. It is one of the most efficient ways to prove your brand’s effectiveness. Full Story: CEOWORLD magazine
E-COMMERCE
What Retailers Need to Understand About the Online Apparel Shopper
Now over two years into the pandemic, the apparel retail category is steadily recovering following declines in 2020. Full Story: Total Retail
How Creators And Influencers Build 9-Figure E-Commerce Brands
Now worth an estimated $104 billion, the creator economy has flourished in recent years. Full Story: Forbes
PUBLIC RELATIONS
Should PR Agencies Not Represent Fossil Fuel Clients?
Fossil fuels still power the global economy and PR agencies should serve legitimate business needs of oil and gas companies as per the ethical code of the PR industry. Full Story: Fair Observer
Concept PR’s Practice announces new PR mandate wins
Concept PR’s Technology and Start-up practice offers a full suite of specialized communication services aligned to companies’ business objectives. Full Story: Exchange4media
MARKET RESEARCH
Circle Research B2b Market Research?
To conduct B2B market research, we collect data on the types of people and products that are seeking out and what is necessary. Full Story: ICTSD
WEB DEVELOPMENT
How Websites Can Help, Hinder Marketing Efforts
A well-designed website serves a crucial role for marketing professionals seeking new residents for their multifamily properties. Full Story: Multihousing News
Make your web presence visible with web development services
Website creation is one of the notable things you need to take into attention. Full Story: iLounge
MARKETING AUTOMATION
Why we care about B2B marketing: A guide for marketers
Artificial intelligence has the potential to be used in several stages of… Full Story: MarTech
How Marketing Automation Helps Fintechs Improve Customer Engagement
Within the startup ecosystem, fintech enjoys a preeminence status. Full Story: Inc42
ANALYTICS & BUSINESS INTELLIGENCE
5 steps to make the most of your reporting and analytics
Ensure that your data provides you with actionable information to help guide your marketing efforts. Full Story: MarTech
As part of their role, they research your target market, formulate a strategy for interacting with decision-makers, and encourage them to contact you for a relationship. Full Story: ICTSD
BRANDING AND DESIGN
15 Concrete Ways To Improve A Business’ Branding Strategy
Branding and marketing go hand in hand. Full Story: Forbes
How to avert a branding identity crisis
If your organization rebrands, but doesn’t actually transform, it’s in the throes of an identity crisis, writes Deroy Peraza, cofounder of the branding agency Hyperakt. Full Story: Fast Company
VOICE STRATEGIES
AI-Generated Characters Are Here, They’re Just Not Evenly Distributed
As Jeanne Lim, CEO of Being AI suggested, there are many existing technologies (text chatbots, voice assistant services, gaming characters, digital humans,… Full Story: Forbes