By Integrated Marketing Platform | April 11, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
5 Reasons Why SMS Is The Perfect Fit For Your Marketing Strategy
SMS is a must-have channel for everyone looking to stay ahead of marketing trends. Full Story: Internet Retailing
Strategies for marketing to millennials
Marketing campaigns need solid data to succeed, making CRM (customer relationship management) so effective. Full Story: Economic Times Brand Equity
5 Musts For B2B Marketing Content That Drives Leads And Closes Sales
The saying “content is king” has become an intrinsic part of marketing vernacular. Full Story: Forbes
Keys to successful marketing experimentation
It’s not uncommon for marketers to claim “consistency is key.” Still, experimentation is becoming more important than ever. Full Story: MarTech
How To Identify Influencers And Encourage Word-Of-Mouth Marketing
Communicators will often draft talking points for leaders to help carry the message organically—a modern term for the old-fashioned “word-of-mouth.” Full Story: Forbes
A New Realm Of Marketing Science: Why It Matters For Go-To-Market And Technology Teams Alike
Today, there is greater demand than ever for better and more quantifiable connections between marketing budgets and how they drive business outcomes. Full Story: Forbes
5 Types of Businesses That Grows With Digital Marketing
Digital marketing is the marketing efforts that occur mainly on the internet. You can market your products and services on your website, search engines, and social media platforms and have more customers buying your brand. Full Story: Deadline News
Flying Blind in Your Sales and Marketing? Account Intelligence to the Rescue
I don’t think it’s a stretch to state that the social media of 2022 is very different from the social media of the mid to late aughts. Full Story: Forbes
SOCIAL MEDIA
Tackling Four Of The Popular Myths Of Social Media Marketing
I don’t think it’s a stretch to state that the social media of 2022 is very different from the social media of the mid to late aughts. Full Story: Forbes
Social Media May Have to Embrace the Musk
Elon Musk apparently won’t be joining Twitter’s board, but some of his ideas have a future in social media. Full Story: Wall Street Journal
Effective Social Media B2b Lead Generation?
Before adding social media content to your B2B marketing campaign, set up accounts that pertain to your business on all major social media platforms. Full Story: ICTSD
5 Essential Ingredients to Create a Perfect LinkedIn Post
Are you looking for ways to improve your LinkedIn marketing strategy? Want to create better-performing posts to share on your LinkedIn account. Full Story: Social Media Today
SEARCH ENGINE
9 Essential Steps In Building A Winning SEO Strategy
Find everything you need to know to build an SEO strategy that will get you found by search engines and increase organic traffic. Full Story: Search Engine Journal
Identify and avoid these common pitfalls that can prevent or delay you from achieving the SEO success you desire. Full Story: Search Engine Land
How to use SEO to write eye-catching product descriptions
Writing product descriptions is a routine part of online selling. A savvy store owner, however, knows that a carefully crafted description can be the difference between disinterest and a successful sale. Full Story: Alibaba Seller Central
SEO’s Whisper Network Hasn’t Stopped Conference Harassment. What’s Next?
Quietly warning others who to avoid hasn’t worked. It’s time to throw the curtain open on sexual harassment and assault at SEO events. Full Story: Search Engine Journal
MOBILE MARKETING
Making a Great App Isn’t Enough: How to Properly Monetize a Mobile App
Software developers and entrepreneurs are sometimes plagued with the belief that creating an amazing app is all it takes to become successful. Full Story: ReadWrite
Top Testing Strategies in Mobile App Development
When a mobile app goes through the development stage, it is critical that developers perform various tests before the app is launched. Full Story: TechDay
Google and Spotify’s app store deal could upend the mobile app economy
Earlier this week, Google and Spotify announced a joint multiyear agreement hinting at a serious shift in how much of the mobile commerce pie the search giant takes from third-party developers. Full Story: Protocol
Top 5 Mobile App Marketing Trends to Watch for 2022
Apple’s App Tracking Transparency (ATT) policy went into effect in April 2021, spawning a slew of think pieces about the imminent demise of mobile app marketing. Full Story: Toolbox
DIGITAL SIGNAGE/ SCREEN MEDIA
Optimizing Operations with Modern Digital Signage Solutions
Digital signage has revolutionized the way merchants engage with their customers. Full Story: Fast Casual
Digital Signage: The Top Five Trends You Need To Know About In 2022
Digital signage is very dynamic, with new trends emerging each day. Tag along to learn about five digital signage trends for 2022, including: Full Story: Forbes
EMAIL MARKETING
Email Service Provider vs Email Marketing Service: What’s the difference
Pick the right tool for your business’ communications needs. Full Story: TechRadar
However, the use of email marketing remains a valuable and cost-effective way to gain leads, build long-term relationships … Full Story: ICTSD
E-COMMERCE
What Happens When the E-Commerce Boom Ends
Online sales growth is returning to its slower, pre-pandemic trajectory. As shoppers head back into stores, new expectations around service are setting the stage for the next chapter of retail. Full Story: The Business of Fashion
Logistics designed for today’s e-commerce business
Saltbox’s innovative approach to logistics solves the hardest parts of running a small business. Full Story: Fast Company
PUBLIC RELATIONS
5 Things CMOs Need To Know About Modern PR
Many chief marketing officers are used to the old ways of doing PR and are still tracking and analyzing their PR efforts based on irrelevant data that has nothing to do with the actual results and effectiveness of their campaigns. Full Story: Entrepreneur
We Need Crisis-Proof PR And Marketing Solutions
Right at the beginning of my career, I was given the advice to create business solutions that are crisis-proof. Full Story: Forbes
MARKET RESEARCH
Differentiation is key in competitive legal market, survey shows
The new “US Law Firm Brand Index 2022” shows that US law firms really need to hone their legal skills in order to stand out in this competitive market. Full Story: Reuters
WEB DEVELOPMENT
Overlooked Digital Revenue Strategies That Can Help Agencies Grow
… of a creative or digital marketing agency being able to double the output of its website development services and, in turn, increase its profits. Full Story: Forbes
Top Web Development Frameworks
It offers a wide range of pre-written components, code snippets, and entire application templates. Full Story: NovaScotiaToday
MARKETING AUTOMATION
Examples Of Marketing Automation B2b?
Through workflows and triggers, B2B marketing automation allows you to streamline marketing-related tasks and responsibilities. In this manner, your team is able to stay productive and efficient at the same time as nurturing your leads. Full Story: ICTSD
3 Top Artificial Intelligence Stocks to Buy Right Now
The artificial intelligence (AI) market has grown like a weed in recent years as organizations gather and process more data to make smarter decisions. Full Story: The Motley Fool
ANALYTICS & BUSINESS INTELLIGENCE
Examples Of Inbound B2b Marketing?
Whether you are a small business or a B2B firm, below is ten simple yet effective inbound marketing strategies. Full Story: ICTSD
B2b Digital Marketing Analytics?
The advantages of tracking and monitoring your marketing strategy in real-time with your B2B marketing analytics include improving ROI. Full Story: ICTSD
BRANDING AND DESIGN
14 Smart Strategies For Choosing A Company Name And Logo
A lot of thought and consideration go into finding the ideal name and logo for your company. Full Story: Forbes
Graphic Design Trends for 2022
Looking for new ways to ensure that your visuals stand out in ever busy social feeds? Full Story: Social Media Today
VOICE STRATEGIES
Alexa will now tell you when items in your Amazon cart or wish list go on sale
Amazon’s Alexa will start telling some users when items they’ve had an eye on are about to be on sale. Full Story: CNBC