By Integrated Marketing Platform | January 20, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
14 Fun And Effective Ways To Personalize Marketing Campaigns
Consumers have come to expect a certain level of personalization in the branded content companies use to try and earn their business. Full Story: Forbes
4 Marketing Strategies That Will Turn Your Customers Into Billboards for Your Business
Learn how to create lifelong relationships with your customers today so they become passionate champions for your business tomorrow. Full Story: Entrepreneur
5 Trends that will Dominate Influencer Marketing in 2022
Is influencer marketing part of your digital marketing strategy for 2022? Full Story: Social Media Today
What is WiFi Marketing, and How Can it Help Your Small Business?
WiFi marketing works with what’s often called guest Wi-Fi. It’s where a small business offers a free connection in retail locations and other places. Full Story: Small Business Trends
5 Marketing Strategies Business Owners Should Start in 2022
The new year is a time to set goals and start delivering on your plan. Full Story: Entrepreneur
12 ‘Unrelated’ Ways To Complement Marketing Efforts
With so many new businesses and ideas flooding the internet, it can be difficult to create a marketing campaign that stands out from the noise. Full Story: Forbes
8 of the Best Marketing Tools for Small Businesses to Consider in 2022
No matter the industry, the market, or size, every business needs to have a suite of marketing technology at its disposal. Full Story: Solutions Review
The science of marketing: from traditional to digital
Digital marketing is crucial for any business hoping to survive and grow in a digital world where it is the norm for society to be glued to their screens. Full Story: ITWeb
SOCIAL MEDIA
How to Conduct a Social Media Audit
It’s the beginning of the new year, which makes it a perfect time to review and refresh your social media profiles, while also establishing clear, data-backed goals and targets based on current performance. Full Story: Social Media Today
How Twitter is advancing the conversation on social media
Conversation connects people, lets us share knowledge, and inspires creativity and innovation. At Twitter, it’s the center of everything we do. Full Story: Ad Age
Methods to Incentivize Social Media Influencers to Promote Your Products
I believe that one of the greatest studies ever created is philosophy. That’s because the thing that makes philosophy such an intriguing study is the depth of its simplicity. Full Story: Business 2 Community
6 Tips for a More Mindful, Less Maddening Life on Social Media
2021 re-confirmed one thing we already knew: social media can be hella toxic. Full Story: InsideHook
SEARCH ENGINE
Five Ways To Avoid Common SEO Mistakes
As the founder of two full-service digital marketing companies that have each been in business for over a decade, I’ve learned a thing or two about best practices over the years. Full Story: Forbes
12 Important Image SEO Tips You Need To Know
Discover which factors are essential for optimizing images to improve your content and help it rank higher in search. Full Story: Search Engine Journal
8 Quick SEO Wins For Your Brand New Website
In fact, there’s a lot you can control with search engine optimization. Full Story: Search Engine Journal
SEO for Google’s ‘People also ask’
Google’s search results pages are evolving. Full Story: Practical Ecommerce
MOBILE MARKETING
Understanding The Differences In Mobile App Use Across Generations
People across all generations spend more time now than ever before using mobile apps, averaging roughly four hours a day. Full Story: Forbes
How to Design Logo For Mobile App
Mobile application icons or logos are small images that represent an application on mobile platforms. Full Story: Bollyinside
7 technologies shaping mcommerce in 2022
From no-code mobile app platforms and live video commerce to augmented reality and chatbots — these cutting-edge technologies are pushing the boundaries in mcommerce. Full Story: YourStory
10 Advantages Businesses Can Leverage from Mobile App Development
Customized mobile apps are fast gaining traction. Full Story: Business 2 Community
DIGITAL SIGNAGE/ SCREEN MEDIA
How Investing in a Digital Signage Might Be What Your Business Needs
While online shopping may be more common, nothing really takes the place of going to a retail store, especially when it comes to electronics. Full Story: MakeUseOf
Businesses should embrace digital platforms for success in 2022
Street shared his 2022 predictions on how small business will utilize digital marketing in an email interview with Digital Signage Today. Full Story: Digital Signage Today
EMAIL MARKETING
4 Ways to Improve Your Mass Email Marketing Strategy
Email marketing plays an essential role in customer retention and overall business success. Full Story: UW Daily
4 advantages of an email marketing platform
Email marketing has been around for a quarter of a century – and it shows no signs of slowing down. Full Story: Marketing Tech News
E-COMMERCE
Automation’s Role in E-Commerce and Shipping
Automation has become an essential tool e-commerce businesses should embrace, especially as their operations scale and become more complex. Full Story: Supply and Demand Chain Executive
The 4 Biggest Misconceptions About Selling On Amazon
Like it or not, it’s the king of ecommerce. Here’s how to win selling on Amazon. Full Story: Entrepreneur
PUBLIC RELATIONS
7 Must-Know Public Relations Strategies for 2022
The rapid changes the world has been going through make PR more challenging than ever before. Full Story: Entrepreneur
What will define corporate PR in 2022?
Experts in the region express what communicators and corporate leaders should prioritise this year amid an increasingly fractured business and social environment. Full Story: PR Week
MARKET RESEARCH
Market research budgets enjoy strongest boost in nine years as marketing spend slows
Omicron, rising inflation and supply chain disruption have taken their toll on overall marketing budget growth, but spend on market research is on the rise. Full Story: Marketing Week
Get Ahead of the Competition with These 4 Target Market Research Tools
Today I have some target market research resources to help you learn from the competition in your niche. Full Story: Business 2 Community
WEB DEVELOPMENT
Tips that will help you to rocket your e-commerce website
If you feel as if your site is not everything that it could be then you are not alone. Full Story: Retail Technology Innovation Hub
6 Methods To Make Money Online Without A Website
Making money online can be a great way to top up or replace your regular salary. While earning money with a website is still bearing fruit, we are seeing that social media and other platforms are opening up new revenue streams. Full Story: iTech Post
MARKETING AUTOMATION
How ABM Automation Can Change Your Sales Process Forever
Have you ever received a marketing email about a product you already purchased? Full Story: MarketingProfs
How To Close More Deals With Artificial Intelligence
In these tumultuous times, many workplaces are facing both unprecedented illness in addition to what has been called, “The Great Resignation.” Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
Will BI survive? Yes, but we may not recognize it
Business Intelligence has gone through quite a few iterations. Full Story: Diginomica
11 Marketing Analytics Trends for 2022
In 2022, marketers may well feel like short-order cooks slammed with customer orders. Full Story: CMSWire
BRANDING AND DESIGN
The Importance of Company Branding
Presenting your customers with a consistent message is vitally important. Full Story: Daily Bayonet
Your Brand’s Must-Haves for 2022: Action and Intent
Studies are showing higher consumer scrutiny of brand behavior. Full Story: Adweek
VOICE STRATEGIES
Did You Know Spotify Has a Voice Assistant?
Voice assistants are all the rage, but did you know Spotify has one too? Full Story: HowToGeek