By Integrated Marketing Platform | January 06, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How To Promote Marketing And Sales Alignment
I wanted to share a few experiences on how I have seen marketing and sales teams work together to form some special outcomes. Full Story: Forbes
Scaling A Startup: Where To Spend Your Marketing Budget
Marketing is up against operations, accounts, sales and many other areas that are important when running a business, in their bid to secure that budget. Full Story: CEO Today
Five Key Content Marketing Principles For Startups
One of the most frequent questions I receive from startup owners running businesses built on lead generation is, “Where do I start with content marketing?” Full Story: Forbes
Why the Metaverse Will Reshape Digital Marketing For Decades to Come
Merging of the physical and digital worlds holds endless possibilities for brands. Full Story: Adweek
5 growth marketing predictions for 2022
All of this new money has meant heavier investments in growth marketing throughout 2021. Full Story: TechCrunch
3 Ways Covid-19 Has Changed the Marketing World
How evolving human connections, the creation of the metaverse and the popularity of micro-influencers created disruptive and likely enduring shifts. Full Story: Entrepreneur
What are the top challenges of digital marketing transformation?
If only digital marketing transformation was as easy as a wave of a fairy godmother’s wand. Full Story: The Drum
How to Add Audio Content to Your Marketing Strategy
That feeling of frustration is completely understandable. However, the hard reality every marketer must face is that we are living through an ongoing evolution in media consumption. Full Story: MarketingProfs
SOCIAL MEDIA
Social Media Marketing for Small Businesses
In recent years, social media advertising has become incredibly popular. Full Story: TechSpective
We take a look at new principles that modern, social media aware marketing campaigns should utilize Full Story: The Citizen
Top 5 social media marketing trends to look out for in 2022
With 2021 drawing to a close and 2022 just a few weeks away we look forward to the new year and the key social media marketing trend for 2022. Full Story: Browser Media
How To Convert Conversations Into Leads On Social Media
Social media has never been a hotter avenue for marketers to venture down than it is today. Full Story: Forbes
SEARCH ENGINE
SEO: How to Optimize Title Tags for Ecommerce
For years title tags were the primary element of organic search optimization. Full Story: Practical Ecommerce
What Are Signed Exchanges And How Do They Help SEO?
Several years ago, Google created Accelerated Mobile Pages, or AMP, to help mobile devices browse the internet quickly. Full Story: Forbes
Five Counterproductive SEO Tactics To Avoid (And What To Do Instead)
Google’s PageRank algorithm is forever a work in progress. Full Story: Forbes
Keyword Stuffing Can Kill Your SEO: Here’s How to Avoid it
Your website depends on SEO, especially when trying to have your website rank for specific keywords. Full Story: London Post
MOBILE MARKETING
Mobile Application Penetration Testing: Top 10 Tools and Best Practices
Mobile penetration testing is a crucial security measure that can’t be ignored. Full Story: Telemedia Online
16 Essential Considerations For An Effective Business Mobile App
The increasing ubiquity and use of smartphones provide businesses today with a unique opportunity: Full Story: Forbes
How to grow your small business with a mobile app
If you’re a business owner, a mobile app has probably crossed your mind at some point. Full Story: The Salt Lake Tribune
DIGITAL SIGNAGE/ SCREEN MEDIA
What is in the signs (and digital signage) in 2022?
2021 has been a year of immense change, so much so that it might feel a little dizzying to look ahead. Full Story: AV Magazine
Marketers increasingly include DOOH in their omnichannel campaigns
DPAA, the global trade marketing association, driving the DOOH media growth and its growing role in the Omnichannel mix, has announced the results of its annual Media Decision Makers Study. Full Story: Media4Growth
EMAIL MARKETING
How to Enable Automatic email Reminders in Gmail For Windows and Android
This tutorial is about the How to Enable Automatic email Reminders in Gmail For Windows and Android. Full Story: Bollyinside
How email marketing is changing and what marketers should do about it
Find out what’s been added to the Email Marketing Periodic Table. Full Story: MarTech
E-COMMERCE
4 trends that will define e-commerce in 2022
If 2020 was the year of the e-commerce boom, 2021 was the year the industry hit major challenges: Full Story: TechCrunch
5 Ways Teams Can Use Google Analytics To Improve Business
As a business owner, you might have heard about — or are already using — Google Analytics. Full Story: Forbes
PUBLIC RELATIONS
5 Ways Public Relations Can Help You Get Verified On Social Media
Public relations is invaluable to businesses and individuals for numerous reasons. Full Story: Forbes
8 Key Performance Indicators for PR — What Really Matters?
There’s no gold standard for tracking and measuring PR success, but these KPIs can paint a clearer picture of a campaign’s results. Full Story: Entrepreneur
MARKET RESEARCH
Get Ahead of the Competition with These 4 Target Market Research Tools
Today I have some target market research resources to help you learn from the competition in your niche. Full Story: Business 2 Community
WEB DEVELOPMENT
5 Reasons You Should Adopt a Micro Frontend Architecture
Micro frontends are an architectural approach to frontend development that has become increasingly popular. Full Story: SitePoint
Top 100 Big Data Companies Driving Innovation in 2021
The top big data companies revolutionize the digital ecosystem with disruptive solutions. Full Story: Analytics Insight
MARKETING AUTOMATION
The 5 Marketing Automation Vendors to Watch in 2022
To help you keep your finger on the pulse of the marketplace, we’ve turned our gaze to the future of marketing automation software. Full Story: Solutions Review
AI is revolutionising this industry. Right investments could lead to big profits
Several AI applications are gaining traction in how businesses are pushing innovation and developing business strategies. Full Story: Mint
ANALYTICS & BUSINESS INTELLIGENCE
How Data Analytics Are Used in Marketing
A closer look into three main kinds of data-driven marketing analytics – descriptive, predictive and prescriptive. Full Story: South China Morning Post
Three Strategies For Improving Your Marketing Analytics
Data has become both a blessing and a curse for marketers. Full Story: Forbes
BRANDING AND DESIGN
Every business wants to stand out in the crowd. And that’s why they invest in branding to gain differentiation. Full Story: Small Business Trends
How marketers will use blockchain technology and NFTs in 2022 for identity, branding and engagement
Blockchain technology and NFTs aren’t going anywhere, and some big brands have already dipped their toes in and demonstrated that they can generate real engagement. Full Story: MarTech
VOICE STRATEGIES
The Lenovo Smart Clock Essential drops Google Assistant for Alexa
Lenovo is introducing its new Lenovo Smart Clock Essential with Alexa Built-in instead of Google. In addition, the New Smart Clock also has a new docking accessory: The new Ambient Light Dock. Full Story: Digital Trends