By Integrated Marketing Platform | December 23, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
2021 in review – the year in marketing
If there’s one thing, I have learned this year, it’s that everyone – every martech brand, every agency, thought leader, and expert think they know how you should do marketing right. Full Story: Diginomica
Avoiding the Pitfalls of Reactive Marketing
Now that digital is disrupting every industry and job function, it is no wonder marketing has become agile. Full Story: MarketingProfs
5 Ways AI Will Change the Digital Marketing Game in 2022
Today’s digital marketers are swimming in such a sea of data that sometimes it feels like you’re simultaneously drowning and treading water. Full Story: Entrepreneur
How to Build Lifelong Relationship With Content Marketing
In an age where your customers want instant gratification, relationships are more important than ever before. Full Story: Entrepreneur
15 Ways To Streamline Communication Between Marketing And Product Teams
It is said a good product will sell itself, but in an oversaturated and highly competitive market, that’s unlikely. Full Story: Forbes
5 trends we will see in Influencer Marketing by 2022
It is the time for micro and nano influencers. Full Story: Entrepreneur
The Five Things to Think About For Your 2022 Marketing Budget
This time last year I was telling anyone who asked my opinion to think long term: Don’t cut marketing spending. Invest wisely. Yes, times are scary, but it is the firms that lean into their brand and digital presence that are going to emerge in a better place than those that do not. Full Story: JD Supra
7 Ways To Leverage Data Science And AI To Upgrade Your Marketing Efforts
Data science coupled with AI or machine learning has been a buzzword for quite some time now and it’s everywhere! Full Story: Business Matters
SOCIAL MEDIA
Social media and dating apps have a serious identity problem
Every day, we hear of new cases where malicious actors steal identities — or create fake new ones — to commit fraud, spread misinformation for political and… Full Story: TechCrunch
12 Ways to Breathe New Life into Your Social Media Strategy Next Year
What’s one way a business can breathe new life into their social media strategy for the new year? Full Story: Business 2 Community
Five ways to attract learners through social media
The social media sphere keeps growing as more diverse platforms enter the big picture and start making their own impact on how people network. Full Story: FE News
3 Simple, Yet Effective Tips for Monitoring Brand Conversations on Twitter
Twitter has been my favorite social media platform for ages, and while some users find it difficult to navigate at first, no other app provides so much opportunity to be heard. Full Story: Social Media Today
SEARCH ENGINE
12 Search Engine Optimization (SEO) Trends for 2022
The online search industry has taken a drastic shift from previous standards in recent years. For example, we have seen: Full Story: TechFunnel
All in One SEO Plugin Bug Threatens 3M Websites with Takeovers
A critical privilege-escalation vulnerability could lead to backdoors for admin access nesting in web servers. Full Story: Threatpost
How To Improve Your Business’s Online Visibility In One Day
You might’ve heard about the mythological “SEO in one day” strategy. … The truth is that search engine optimization (SEO) isn’t as difficult as it’s… Full Story: Forbes
Header Tags & SEO: How to Use Them to Better Structure Your Content
In the latest episode of Hack My Growth, we’re looking at header tags and their importance to SEO. Full Story: Business 2 Community
MOBILE MARKETING
4 keys to developing a successful mobile app
With online buyers spending more time purchasing through mobile apps, companies need to develop apps that help customers. Full Story: Digital Commerce 360
THE VALUABLE BENEFITS OF USING A MOBILE APP FOR CRYPTO TRADING
Ever since cryptocurrencies took the financial world by storm, people from various walks of life are becoming increasingly interested in the vast trading opportunities this nascent asset class presents. Full Story: FinanceFeeds
Adobe launches Creative Cloud Express for simple, mobile media creation
Adobe’s latest addition to the Creative Cloud catalogue focuses on giving everyone from students to creative professionals a quick … Full Story: ZDNet
How to get the Bwin mobile app on your smartphone
Despite the fact that some people don’t feel the need to use a mobile betting app for Android and iOS, others like having access to those things. Full Story: Augusta Free Press
DIGITAL SIGNAGE/ SCREEN MEDIA
The Best Digital Signage Software(TOP-10) Worth to Use in 2022. Complete Guide
Digital signage software is an important tool for any business or organization today. Full Story: The Daily World
Untangling the Full Lifecycle of Digital Signage
Digital signage gives brands and retailers a way to represent themselves and engage with customers in public, digital form. Full Story: Fast Casual
EMAIL MARKETING
Improve Your Email Strategy By Monitoring These 8 Email Marketing Metrics
Despite the fact that email marketing is one of the oldest forms of inbound marketing, it continues to be one of the most effective. Full Story: Business 2 Community
5 Email Marketing Automations Before the Holiday Season
Emailing is essential ahead of the holiday season. Full Story: PC Tech Magazine
E-COMMERCE
Walmart Canada launches Interac debit payments for ecommerce shopping
“We know our customers want a seamless omnichannel shopping experience and we’re proud to offer it. Full Story: IT World Canada
5 ways to prepare your brand for international ecommerce
There are other ways ecommerce brands can experience rapid growth and success. Full Story: TechRadar
PUBLIC RELATIONS
And Just Like That, Peloton Fires Back Following Public Relations Crisis
It’s said that whoever controls the narrative has the power. Full Story: Forbes
Leading With Empathy Is the Best Way to Avoid a PR Crisis
The recent PR crisis for Better.com is a lesson for all of us on the importance of empathy in leadership. Full Story: Entrepreneur
MARKET RESEARCH
New research reveals marketing secrets of McDonald’s
An analysis into the social media marketing of McDonald’s has revealed some of the secrets of the fast-food giant, with concerns the tactics might exacerbate health concerns in some countries. Full Story: New Food magazine
WEB DEVELOPMENT
Best Programming Languages for Web Development
Do you know which programming languages are preferred by developers worldwide? Full Story: Analytics Insight
The Most Popular React UI Component Libraries in 2022
While the base library of React is solid, there are multiple component libraries filled with valuable design elements for your React app or web… Full Story: SitePoint
MARKETING AUTOMATION
Five Ways AI Improves Brand Marketing ROI
Artificial intelligence (AI) has revolutionized many industries, and marketing is one of the most compelling examples. Full Story: Forbes
Six B2B industries that should be leveraging marketing automation
It goes without saying that marketing automation software can benefit a range of businesses across a multitude of industries from tech to ecommerce. Full Story: B2B Marketing
ANALYTICS & BUSINESS INTELLIGENCE
Using AI-Based CDPs to Improve the Customer Experience
If marketing is relying on business intelligence teams or data scientists to collect data from disparate systems, run predictive models, and create segments… Full Story: CMSWire
How Better Tech Equals Business Intelligence for Propane Marketing
The Marketing Analytics Canvas Tool. To help marketers address such challenges, we created a tool that guides the process of designing an… Full Story: MIT Sloan Management Review
BRANDING AND DESIGN
Why brands must embrace responsible marketing practices
Responsible marketing practices are necessary to build customer trust and ensure long-term success. Full Story: MarTech
4 Elements of a Successful Brand Refresh
To successfully reinvent your brand, you must rethink your approach to product, story, culture, and customer. Full Story: Harvard Business Review
VOICE STRATEGIES
Can Google, Apple and Amazon listen to our conversations through our phones?
There are theories that companies like Apple, Google and Amazon use their devices and websites to listen to your conversations. Full Story: CapeTalk
Digital Disruptions: Past, Present, and Yet to Come….
I have experienced first hand all of the digital disruptions since the arrival of the personal computer in the 1980s. Full Story: Business 2 Community