By Integrated Marketing Platform | November 30, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
10 Of The Best Marketing Collaboration Tools Agencies Are Using Today
Marketing has always been a collective effort that relies on multiple departments, teams and partners offering relevant insights, executing strategies and creating effective campaigns. Full Story: Forbes
Four Coaching And Training Strategies For Your Marketing Team
When you have a diverse range of roles and learning styles on a marketing team, you have to be flexible and adaptable with your training methods. Full Story: Forbes
The RevOps Revolution: Aligning Marketing And Sales
Inbound marketers who’ve been in the game for a long time are finally seeing all their grand visions of the future arrive. Full Story: Forbes
Six small business marketing strategies that work
You have so many options when it comes to small business marketing strategies that it’s hard to know where to start. Full Story: TechRadar
Best Practices: Blending Inbound Marketing And Account-Based Marketing Strategies
Digital technology has revolutionized how we live, work, learn and interact with others. Full Story: Forbes
6 Key Roles to Build an Efficient Marketing Team
Essential roles you need to have a strong foundation in your marketing department. Full Story: Entrepreneur
How entertainment marketing helps drive purpose-driven campaign
Purpose marketing has become the advertising industry’s hottest buzzword, and with good reason. Full Story: Ad Age
Content Marketing Trends 2021 – Mid-Year Report
The beginning of 2021 was hopeful for many businesses, especially with the rollout of vaccines
SOCIAL MEDIA
The 5 Greatest Challenges Facing Facebook Marketing
Facebook, the world’s most popular and widely used social media channel, started as a platform to bring people closer together and form positive relationships. Full Story: Business 2 Community
6 ways small businesses can stay relevant on social media in 2022
Economic impacts of the COVID-19 pandemic could very well continue to play out over decades. Full Story: AZ Big Media
Five Ways Social Media Can Elevate Your Sales Efforts
Believe it or not, time-honored traditional sales methods have much in common with selling on social media. Full Story: Forbes
Instagram Shares 3 Tips to Help Build Your Audience
Are you looking for ways to maximize your Instagram efforts this holiday season? Full Story: Social Media Today
SEARCH ENGINE
Getting Results: Four Tips For Creating A Strong SEO Strategy
Consumers today are well-versed in researching products at great length before purchasing. Full Story: Forbes
4 Content SEO Tasks To Automate Now For Higher Rankings & ROI
According to Ahrefs, 91% of web content does not drive organic traffic from Google. Full Story: Search Engine Journal
The importance of content in SEO marketing
Content creation has come a long way in the last few years. Full Story: Times of India
Why SEO is a Critical Strategy for Businesses in the Internet Age
So, what exactly is SEO and why is it so important? Full Story: WFMZ
MOBILE MARKETING
Mobile App Branding Strategies
This can make it challenging to understand what needs to be done and included in a mobile app branding strategy. Full Story: News Anyway
Why Ecommerce Sites Need To Embrace Mobile Shopping
You can learn what is influencing purchasing behavior and make necessary adjustments to your business to improve. Full Story: Telemedia Online
4 Benefits of Downloading a Mobile Betting App on Your Android Device
One of the things that impacted the popularity of online bookmakers and casinos is that people can use their services from the palm of their hands. Full Story: TechAcute
Apple and Google Announce Effective Dates of New Mobile App Privacy Requirements
Beginning in 2022, Apple and Google will impose new privacy requirements on mobile apps available for download in the Apple App Store and Google Play Store, respectively. Full Story: National Law Review
DIGITAL SIGNAGE/ SCREEN MEDIA
Why Digital Out-of-Home is the Most Exciting Advertising Channel Around
What are the main factors driving the growth in digital out-of-home right now? Full Story: ExchangeWire
It’s time to rethink the value of DOOH
DOOH ads, especially in large cities, seem to be everywhere, giving brands and digital signage creators more exposure than ever before. Full Story: Digital Signage Today
EMAIL MARKETING
5 Email Marketing Metrics and KPIs You Should be Tracking
Did you know that nearly 60% of expert marketers think that email remains the biggest source of ROI? Yes, that’s right. Despite the eruption of novel marketing channels, email marketing is still king. Full Story: Afaqs
Improve email performance with these AMP strategies
Dyspatch’s Matt Harris shares his experience using AMP to bring live, app-like experiences to customers’ inboxes. Full Story: MarTech
E-COMMERCE
58% of Shoppers Believe Their Data Is Safe Online
As the holiday shopping season gains momentum, many consumers are turning to online retailers for their gift purchases. Full Story: ValuePenguin
How to make ecommerce emails that actually convert
Your inbox is probably full of emails right now, given that over 319bn are sent and received globally every day. Full Story: Sifted
PUBLIC RELATIONS
3 PR Tips for New Entrepreneurs
When you’re starting your business, public relations is a marathon, not a sprint. Full Story: Inc. Magazine
PR in 2021: Is a good story enough?
It’s well and good to have a great story to tell – but if you want that story to be heard you may need a little more analysis at your back. Full Story: PR Newswire
MARKET RESEARCH
How to Do Market Research for a Business Startup?
So you’ve come up with a fantastic product or service idea for your new business. Full Story: Wire19
WEB DEVELOPMENT
4 ways all agencies can benefit from using AI-powered web accessibility solutions
With everything that agencies have on their plates these days, it’s not too surprising that web accessibility hasn’t been prioritized as much as it should have. Full Story: The Drum
Learn How to Build the Backend of a Website
When it comes to web development, most people can understand the front-end of a website pretty easily. It’s just the part that a user interacts with; the buttons, forms, and design that give people the experience they expect from the site. Full Story: Entrepreneur
MARKETING AUTOMATION
Marketers lead uptake of automation, says HubSpot
Marketers are using automation tools to improve efficiency internally as well as to add value for their customers. Full Story: IT News
What Are CRM Integrations? Everything You Need To Know
Customer data remains one of the most valuable resources a company can have. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
Business Intelligence vs Business Analytics: Which Platform is Right for Your Organization
There’s no denying that businesses create an overwhelming amount of data every day. Full Story: Appinventiv
Making Sense of Marketing Data and Analytics
Never before have marketers and business owners been able to understand their marketing efforts and make calculated, data-driven business decisions. Full Story: InvisionMag.com
BRANDING AND DESIGN
Brand You: Personal branding tips that work
Taking ownership of our personal brand can pay dividends over the long term. Full Story: INTHEBLACK
The Future Of The Purpose-Driven Brand
A Google search of “brand purpose” quickly brings one conclusion into sharp focus: Not everyone can agree on exactly what it is. Full Story: Forbes
VOICE STRATEGIES
The Future Of Voice Assistants In-Car And On The Go
Amazon has also entered the market with Echo Auto, a device that runs on its popular voice assistant platform, Alexa. Full Story: CXOToday.com
5 Ways to Integrate a Voice Assistant Into Your Business
Virtual voice assistants like Siri, Alexa and Cortana are consistently becoming more popular every year. Full Story: Business 2 Community