By Integrated Marketing Platform | September 14, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
What’s The Right Marketing Strategy For A Pandemic And Post-Pandemic World?
The pivot to contactless interactions during the pandemic created a paradigm shift in how we work, shop, travel and consume services. Full Story: Forbes
Unclear Messaging Undermines Your Marketing Success — Here’s How To Avoid It
The clarity of your messaging can either make or break a marketing campaign. Before you do anything, first ask yourself: Is my messaging clear? Full Story: Forbes
You want to know a truth about content marketing: nobody cares about your product or service
Doing a strategy in the right way will allow you to have good results. Full Story: Entrepreneur
Why if marketing is all you do, you’ll never be very good at it
OK, so you’re probably thinking: “Here comes another article to badger me about living in my bubble.” Full Story: CMO Australia
Three Tips For Writing Marketing Email Subject Lines People Actually Want To Open
When was the last time you sent an email? Full Story: Forbes
Eight Holiday Marketing Trends Entrepreneurs Are Tired Of Seeing (And What To Do Instead)
As the holiday season draws near, so does the chance to market your offerings to holiday shoppers. Full Story: Forbes
How to unlock the value of your next B2B video marketing campaign
There’s ample evidence to show video marketing is a powerful way to fire up your marketing inbound engine and build an emotional connection with customers. Full Story: Marketing Mag
How To Increase Your Business’s Visibility Through Creative Marketing Campaigns
Market audiences are more reliant on digital devices than ever, being influenced more by passive marketing strategies than traditional, attention-seeking campaigns. Full Story: International Business Times
SOCIAL MEDIA
Five Ways To Gain Ground On Social Media In 2021
At the time of this writing, we’re halfway through August and heading into the final quarter of 2021. Full Story: Forbes
8 Social Media Marketing Trends and Predictions for 2022 and Beyond
Are you mulling over your social media strategy for the year ahead? Want to learn about the key trends likely to affect how potential customers use social media? Full Story: Social Media Today
The anatomy of social media’s mad-making machine
Facebook and other social media companies didn’t cause America’s massive political divide, but they have widened it and pushed it towards violence, according to a report from New York University released Monday. Full Story: Axios
How to Run a Spook-tacular Halloween Campaign on Social Media
Halloween marks the start of a major end-of-year sales period. Full Story: Social Media Today
SEARCH ENGINE
How to Choose the Best Shopify Theme for SEO
Choosing your Shopify store theme is a small part of an SEO-focused approach, but it’s a good place to start. Here are 13 things to check. Full Story: Search Engine Journal
5 Ways To Level Up The SEO Game For Your Blog Site
Running a successful ecommerce business is more than just launching a fancy website. Full Story: TechBullion
The importance of SEO in business
Search Engine Optimization (SEO) is the process where you aim to increase the quality and quantity of traffic to your website through organic search outcomes. Full Story: Santa Clarita Valley Signal
How 4 Worldwide Agencies Prove SEO Value
How do you usually define success when it comes to a new SEO client? Full Story: Search Engine Journal
MOBILE MARKETING
Looking for ways to loop a YouTube video on computer or in mobile app? Know how
Here is a step-by-step guide to loop a YouTube video on a computer or in a mobile app. Full Story: IndiaToday
What to Consider When Building Your Online Store’s Mobile App
Global mobile commerce sales are expected to reach a jaw-dropping $3.56 trillion in 2021 and account for almost 73% of these ecommerce sales. Full Story: TechBullion
How Much Mobile App Development Will Cost You in 2021?
In the past few years, the mobile app development industry has experienced acute growth. Full Story: CustomerThink
A Few Top Trends Driving Mobile Marketing and Mobile Ads in B2B and B2C Markets
Mobile Marketing refers to any marketing strategy and campaign that is run through mobile devices. Full Story: MarTech Series
DIGITAL SIGNAGE/ SCREEN MEDIA
OOH ad revenues hit record low in 2020
OOH advertising revenues across the globe, including all digital, traditional and ambient media platforms, declined 13.3%, to $51.63 billion, in 2020 — the steepest drop the OOH ad industry has ever endured. Full Story: Digital Signage Today
Ford DOOH campaign aims to dispel electric vehicle range anxiety
Car maker Ford has launched a data-driven Digital Out of Home campaign for the all-electric Ford Mustang Mach-E. Full Story: Mobile Marketing Magazine
EMAIL MARKETING
Your Email Marketing Is Destined to Fail Without These 3 Essentials
Don’t underestimate the power of a well-crafted email-marketing strategy; it can make or break your business. Full Story: Entrepreneur
How to Pick the Right Email Marketing Service for Your Business
Email marketing services are a dime a dozen. Full Story: Business 2 Community
E-COMMERCE
3 burning questions about retail and ecommerce
Fluid customer journey, scorecarding sustainability, and marketplaces. Full Story: eMarketer
How merchants can win against ecomm giants
Consumer spending is once more on the rise, and much of it is going to digital merchants. But how can smaller businesses compete with the likes of big-box stores like Walmart and digital giants like Amazon? We asked a digital expert for advice. Full Story: BizReport
PUBLIC RELATIONS
14 Key Metrics For Measuring A PR Campaign’s Effectiveness
In the world of public relations, the full impact of a campaign can be difficult to track. Full Story: Forbes
While it may seem odd, I regularly think of the concept of courage throughout the course of my work week. Full Story: Forbes
MARKET RESEARCH
Tips on how to leverage research now that alcohol brands have greater visibility into the marketplace than ever before. Full Story: SevenFifty Daily
WEB DEVELOPMENT
What Does Voice Search Mean for App Development?
Much of the blame for the increasing complexities associated with mobile app development can reliably be placed at the feet of the producers of “Star Trek.” Full Story: Appolicious
SEO & Web Programming: How the Two Now Work Together
The key to running a successful online business depends on how well you balance key skills including content creation, SEO, and web development/programming. Full Story: The Web Writer Spotlight
MARKETING AUTOMATION
Your Marketing Automation Can Bridge the Gap in your Marketing-Sales Alignment
This is what can help them drive positive results while making it easier to calculate the ROI of various marketing and sales outreach activities, bottom-line metrics, customer acquisition lags, and more. Full Story: MarTech Series
The Future Of Marketing Automation
What Is Marketing Automation? Marketing automation allows businesses to save time on carrying out repetitive task … Full Story: Business Manchester
ANALYTICS & BUSINESS INTELLIGENCE
5 Reasons Your Website Isn’t Driving Leads
Contribute to society, improve people’s lives, provide the next groundbreaking solution — these may be our true end goals, but we need our businesses to grow and flourish in order to make these happen. Full Story: Forbes
What Is Business Intelligence and Capabilities That Can Help
BI or Business Intelligence takes advantage of software and services that help to transform big data or any other relevant information into actionable insights that can help to inform an organization’s decision making processes and can be used to present these analytical findings into a report or a chart, graph and more. Full Story: Telemedia Online
BRANDING AND DESIGN
What Is Executive Personal Branding? 10 Tips to Build Your Own
You have years of experience in your industry. Along with the knowledge and expertise to distinguish yourself. But how do you stand out and build your reputation as an expert? The key is executive personal branding. Full Story: Business 2 Community
BRANDING MICROSOFT 365: WHY IT MATTERS AND WHY YOU SHOULD DO IT
While corporate logos definitely have their place, we can all probably think of a few companies that take their branding to the extreme by plastering their logo onto anything and everything they possibly can. Full Story: TechGenix
VOICE STRATEGIES
7 reasons to consider adopting voice technology for your small business
Voice communication has emerged as the next big thing in the world of digital technology. From Google Assistant searches on Android devices to Apple’s Siri commands on iOS devices, there’s a growing trend of people talking to their smart gadgets and getting real-time responses. Full Story: Augusta Free Press
Alexa, how popular are voice assistants these days?
According to the voice technology agency Vixen Labs, voice assistants are continuing to advance through the addition of new skills. The company has been working with Amazon to create new programs for Alexa. Full Story: Digital Journal