By Integrated Marketing Platform | August 02, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Adding Value: How Marketing Attribution Can Be Your Road Map
Are your marketing strategy meetings more like a mad tea party? After all, if you don’t really know where your business is meant to be going, … Full Story: Forbes
How To Maximize Your Marketing Message
You have something to announce. Maybe you’re launching a new product. Full Story: Forbes
What is inbound marketing: The ultimate guide for beginners
Building a community around your brand is a great way to keep your business thriving. Full Story: Alibaba Seller Central
The Ultimate B2B Video Marketing Guide for 2021
Marketers shouldn’t forget that humans are visual creatures. Full Story: Entrepreneur
Why Digital Marketing Is Important For Business Owners
Whether you’ve been in business for decades or a day, one of the most difficult things to predict about your operations is how to most effectively reach and engage with your target audience. Full Story: Forbes
Digital Marketing: More than just a trend
NOW more than ever, social media plays a big role in our daily lives. Full Story: The Star
Scent marketing: The sweet smell of (brand) success
With more brands applying multi-sensory strategies, marketers are leveraging our sense of smell to tap into memories and aspirations. But there’s much more to scent branding than simply perfuming a physical space. Full Story: Campaign Asia
Create a Buzz with These 6 Marketing Tactics
Marketing has become a noisy business and it only got worse with social media. Full Story: The Apopka Voice
SOCIAL MEDIA
How To Optimize Your Content For SEO And Social Media Marketing
With more businesses opening up again after the trials and tribulations of the pandemic, content optimization has arguably never been more important. Full Story: Forbes
How to Utilise Social Media to Leverage Your Business
So how does one leverage social media for business in a way that leads to the right kind of growth? Full Story: Al Bawaba
Social Media Isn’t Everything But It Does Matter
“Social media is ever changing, its complex, and there are way too many options to choose from. Plus, we live in the real world, and only have so much time to spare. That’s why it’s so important to know where to fish.” Full Story: Barrett Sports Media
A Small Business Guide to Shopify
With eCommerce on the rise, more businesses are now considering their online store options, and how they can align with evolving consumer behaviors and needs. Full Story: Social Media Today
SEARCH ENGINE
7 Ways to Use Google Trends for SEO
Google Trends offers an instant reflection of the needs, wants, demands and interests of search users. Full Story: Entrepreneur
Wix vs WordPress: Which Is Better for SEO?
Wix and WordPress are two of the most popular website platforms. But which one is better for SEO? We compare features, pros & cons, and more. Full Story: Search Engine Journal
How to Automate SEO Keyword Clustering by Search Intent with Python
The process of SEO keyword research can be made quicker, more accurate, and more scalable with Python. Here’s what you need to know. Full Story: Search Engine Journal
9 Important SEO Metrics to Track (+ How to Improve Them)
One of the best things about digital marketing (over traditional offline marketing) is that you can measure nearly every part of your strategy. Full Story: Business 2 Community
MOBILE MARKETING
What is Mobile Wallet Marketing?
Launched just about a decade ago in 2011, mobile wallets are one of the newest forms of payment. Full Story: Finextra Research
White label mobile app vs. custom app development
As a business owner, you must be aware of how important it is to stay in the game by adapting to modern technological leaps. Full Story: Augusta Free Press
New camera tech could catch drivers using mobile phones
Drivers using mobile phones behind the wheel may in future be photographed by new roadside cameras under plans being examined by the Garda. Full Story: The Irish Times
You Can Now Use Apps with Microsoft Teams Mobile
As we prepare for the future of hybrid work, many companies will be looking for the right ways to navigate a somewhat confusing, and unexplored world of “new” office environments. Full Story: UC Today
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital Signage Apps that Can Help Enhance Video Platform
Digital signage is no longer a luxury, as technology has permeated businesses of all sizes and sectors. Full Story: CIOReview
EMAIL MARKETING
Three Steps To A Successful Automated Cold Email Campaign
Hate it or love it, cold emailing can be quite effective. And if you’ve ever tried sending cold emails, you may have realized two things: Full Story: Forbes
How to Start Using Email to Market Your Small Business
Email is still the best way to reach your customers. Full Story: Entrepreneur
E-COMMERCE
Why Is Everyone Talking About Amazon Stock?
Amazon’s decline weighed down other e-commerce and cloud stocks, since it’s considered a bellwether of both markets. Full Story: Nasdaq
What Integration Means for Your eCommerce Business
If you run an eCommerce business, you need to know what integration means. Full Story: TechDay
PUBLIC RELATIONS
Increase Customer Retention with Strategic PR and Marketing
New business is expensive and time-consuming to bring onboard, no matter what industry you’re in. Full Story: CEOWORLD magazine
How to Leverage Artificial Intelligence in Public Relations
Yes, robots could be used to write press releases, but this isn’t the future of the industry. Full Story: Entrepreneur
MARKET RESEARCH
How Artificial Intelligence Is Democratizing Market Research
Market research is the foundation of a successful product or service launch. Full Story: Forbes
WEB DEVELOPMENT
Free website builders vs paid: what’s the best option for your business?
Free website builders or paid platforms – which is best? Full Story: ITProPortal
How to Google translate a website
It’s very useful to know how to Google translate a website. Full Story: Tom’s Guide
MARKETING AUTOMATION
The Use of Deep Learning across the Marketing Funnel
Artificial Intelligence and Machine Learning are no longer new concepts in digital marketing and managing the marketing funnel. Full Story: Analytics
Marketing Specialists Create an Essential AI Marketing Guide for Businesses Growth
B2B Business Experts released the Ultimate AI Marketing Tools List, a thorough guide to using artificial intelligence (AI) in any business setting. Full Story: MarTech Series
ANALYTICS & BUSINESS INTELLIGENCE
Advantages of Business Intelligence
BI gives businesses access to data that is crucial to their success in various areas, including sales, finance, marketing, and a slew of other departments. Full Story: CIO Applications
BRANDING AND DESIGN
Build Your Personal Brand To Help Your Company Grow
Many leaders forget to work on their personal brand when building their company. Full Story: Inc. Magazine
3 Ways Online Visibility Can Make Or Break Your Brand Trust
Your company’s brand sets you apart from the competition. Your brand is not only who you are at any one point in time, but who you aspire to be. Full Story: Forbes
VOICE STRATEGIES
Voice Technology: How Will it Tap Into the Influencer Community – and Where Does Video Stand?
The way platforms and devices push content formats and boost their popularity has a great impact on consumers’ priorities and their interaction with the digital world. Full Story: Talking Influence
Speechmatics: Voice Technology Is Becoming a Critical Part of the Enterprise’s Toolkit
Recently, voice technology has surged in adoption among enterprises, with 68% of companies reporting they have a voice technology strategy in place, an 18% increase from 2019. And among the companies that don’t, 60% plan to in the next 5 years. Full Story: VentureBeat
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