By Integrated Marketing Platform | April 14, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Getting the Right Digital Marketing Logos
When looking at digital marketing logos for a good digital marketing company, consider digital icons like: likes, clicks, alerts, pins, email icons, and other. Full Story: Global Banking & Finance Review
What Brand Lift Research Reveals About How Marketing Performs
How much do we really know about the impact of marketing? Full Story: Forbes
Great Content Creation Equals Marketing Quotes
Many marketers use marketing quotes as a source of inspiration to keep their creative juices flowing. Full Story: Global Banking & Finance Review
Marketing Output vs Marketing Outcome
One of the greatest advantages that digital marketing provides is the marketing data that demonstrates ROI (or lack of ROI) for marketing campaigns. Full Story: Business 2 Community
How Sales And Marketing Teams Should Coordinate Brand Parity
For as long as there have been dedicated sales and marketing teams, companies have struggled to ensure that both sides of the organization represent their brand in the same fashion. Full Story: Forbes
Digital Marketing Power With Infographics
Here’s some news and statistics, to provide you with solid evidence that it pays to invest some time in creating or looking up some great digital marketing images for your business. Full Story: Global Banking & Finance Review
Three Essentials Of Enterprise Marketing
Anyone who has tried to close a complex sale knows that you cannot sway the customer with just words. Full Story: Forbes
Effective Tips for Marketing Campaign Success
Marketing campaigns are a crucial aspect for a company as they not only affect consumer behavior … Full Story: Global Banking & Finance Review
SOCIAL MEDIA
Don’t Let Social Media Gets in the Way of Marketing Your Brand
Marketing strategy is more than just a slogan. Full Story: Global Banking & Finance Review
5 Tricks From the Social Media Playbook That Will Make Your Website Stand Out
Your digital strategy should inspire engagement and action. Full Story: Entrepreneur
Using Virtual Assistants to Scale Your Social Media
If managing your social media accounts seems daunting, find someone to do it for you. Full Story: Entrepreneur
How Do Social Media Management Tools Save You Time?
Developing and nurturing a solid social media footprint is an essential part of a real estate agent’s marketing arsenal, but it can also be a time-consuming one to boot. Full Story: RISMedia
SEARCH ENGINE
Is it time to switch to a new SEO tool?
The SEO industry is constantly changing and evolving. Full Story: Search Engine Land
Using Wikipedia for Content Marketing, SEO
Wikipedia can be helpful for content marketing, link building, and entity research, helping marketers reach an audience of potential customers. Full Story: Practical Ecommerce
Practical Tips for Accessibility, Search & Human Experience Design
Creating ethical and compassionate web experiences for all should be the goal of businesses. Learn more about digital human experience design here. Full Story: Search Engine Journal
The Benefits of Using Multiple Domains for Your Business
So, why would you want to complicate things by incorporating multiple domains into your business strategy? Full Story: Entrepreneur
MOBILE MARKETING
Why Does Your Business Need A Mobile App In 2021?
eCommerce sales are expected to cross USD 3.5 trillion by 2021 and it is predicted that over 72 per cent of all eCommerce sales would be generated via mobile phones in 2021. Full Story: BW Disrupt
Majority of Mobile App Vulnerabilities From Open Source Code
COVID-19 has impacted everything over the past year, and mobile app security is no exception. Full Story: Security Boulevard
How Mobile Marketing Has Taken Over the World
You can do nearly everything from your phone, from checking emails and watching videos. Full Story: QR Code Press
How Augmented Reality is Boosting the Scope of Mobile App Development
AR is a flashy technology that can revolutionize smartphones and tablets with extended functionality in mobile applications. Full Story: MobileAppDaily
DIGITAL SIGNAGE/ SCREEN MEDIA
5 Things We Learned About Digital Signage During the Pandemic
The past year demonstrated how the immense flexibility of digital signage helped many organizations quickly adapt to operate safely during the pandemic. Full Story: rAVe [PUBS]
QMS announces campaign attribution of its pDOOH platform
Outdoor media company QMS has announced that a study by Lifesight found its programmatic digital out-of-home platform has attributed 2,000 tourist visitors to a travel campaign. Full Story: Mumbrella
EMAIL MARKETING
12 Must-Haves For Tracking Your Digital Marketing Campaign
Email marketing should be an important part of your digital marketing campaign if it is not already. Full Story: Small Business Trends
How to Manage Customer Relationships with CRM
It‘s cheaper to retain customers than it is to attract new ones. It pays to look after them. Full Story: Business 2 Community
E-COMMERCE
10 Must-Learn Skills to Build a Successful E-commerce Business
If you’re running an online business, these skills can help your business thrive. Full Story: Entrepreneur
As consumers adapt to living in the Covid-19 pandemic, some brands are better placed to adapt and even thrive. Full Story: Mediatel
PUBLIC RELATIONS
Choosing the right PR agency for your business
If you’re looking to work with a public relations agency, choosing the right PR agency for your business is crucial. Full Story: London Post
The disinfodemic: PR has the vaccine!
Now that the COVID-19 vaccine is here to save humankind, don’t you wish there could be a vaccine for the epidemic of fake news too? Full Story: Exchange4media
MARKET RESEARCH
How to Conduct Market Research Without Breaking the Bank
Before 2008, agencies and marketing teams were far more likely to use research to inform their decisions and make them more effective. Full Story: Business 2 Community
WEB DEVELOPMENT
Why Is WordPress The Most Popular CMS Choice For Websites In 2021?
Whether you are the owner of a startup, a small business, or run a huge corporation, a website has become a necessity for everyone. Full Story: HostReview
Wix and WordPress Tensions Rise
WordPress and Wix exchange accusations and negative attack ads. Wix publishes open letter to Matt Mullenweg. Full Story: Search Engine Journal
MARKETING AUTOMATION
How Marketers Can Drive Revenue and Business Growth With Technology and Automation
A company’s overall goal is growth. Thankfully, the advent of automation technologies has made businesses more efficient—and measurable growth highly obtainable. Full Story: MarketingProfs
A Quick Read on a Few Top AI Powered Ad Tech Platforms
Artificial Intelligence is engulfing marketing and advertising at every level, right from automatic ad creation, ad buying to audience targeting. Full Story: MarTech Series
ANALYTICS & BUSINESS INTELLIGENCE
How process mining and analytics complement each other
At the recent ABBYY Reimagine conference, executives discussed how process mining and analytics are distinct technologies that can complement each other to help teams better understand business processes. Full Story: VentureBeat
Marketing measurement without third-party cookies
Digital technology has been disrupting traditional banking for several years now. Full Story: Global Banking & Finance Review
BRANDING AND DESIGN
Smart Branding Creates Certainty During Uncertain Times & Empowers Businesses to Be Nimble
If 2020 was the year of disruption, adaptation is absolutely paramount in 2021. Full Story: AiThority.com
How Your Personal Brand is Your Ticket To Success
Branding isn’t just for large, well-known companies that have name recognition. Individuals need a personal brand, no matter their industry or role. Full Story: MarketScale.com
VOICE STRATEGIES
Six Google voice assistant tricks to make life easier
Alcatel lists some useful Google Assistant features and commands that can enhance your Android experience. Full Story: Rising Sun Chatsworth
Inside Microsoft’s acquisition of Nuance: A new push for voice tech?
Microsoft’s decision to acquire speech-recognition firmNuance Communications for US$19.7 billion, the vendor’s biggest purchase since forking out $26 billion for LinkedIn, could provide a real boost for voice technology, analysts said. Full Story: Reseller News