By Integrated Marketing Platform | February 17, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
The Good, The Bad And The Value Of Affiliate Marketing
In the world of digital advertising, there isn’t a more complex character than affiliate marketing. Full Story: Forbes
Etsy Marketing and Advertising Tips to Increase Sales
Reaching new customers and keeping your current customers coming back is a huge part of any Etsy store’s success, so you need to build your marketing campaigns with those objectives in mind. Full Story: Business 2 Community
Five Benefits of Influencer Marketing for Recession-Proofing Your Brand
B2B companies say they view digital-enabled sales interactions as two to three times more important now than pre-COVID, according to a study by McKinsey Consulting. Full Story: MarketingProfs.com
The Truth About Video Marketing Strategy That Drives Growth
Video marketing is one of the best marketing methods out there, one that serves a variety of purposes and grows in importance every year. Full Story: Business 2 Community
The Marketing Tech That Will Come into Its Own in 2021
Looking beyond the disruption the COVID-19 pandemic has sown within the marketing industry. Full Story: MarTech Series
If Done Right, Forum Marketing Is Time Well Spent
It takes time and patience, but forum marketing can result in relationships — and business opportunities — that make it well worth your while. Full Story: Newsweek
How to develop and execute a content marketing strategy for business growth
Any business without a marketing strategy risks its efforts going to waste. Full Story: The New Times
Influencer Marketing Trends for 2021
Aglobal rise in digital consumption continues to propel influencer marketing campaigns. The industry is forecasted to hit $15 billion USD by 2022. Full Story: Branding in Asia Magazine
SOCIAL MEDIA
5 Social Media Marketing Tips for Non-Profit Brands
There are numerous ways in which non-profit brands can benefit from social media marketing. Full Story: Wales247
How To Overcome Customer Objections Using Social Media
Do you want to overcome customer objections and get more sales using social media? Business owners and marketers understand the power of platforms like Facebook and Twitter. Full Story: Forbes
How Should Companies Communicate CSR On Social Media?
With such widespread agreement on the need for CSR, the key question for communicators is not whether to promote a company’s initiatives on social media, but how. Full Story: Forbes
How ‘granfluencers’ are shaking up social media representation and influencer marketing
Don’t count grandma out when it comes to growing your followers. Full Story: PR Daily
SEARCH ENGINE
Bringing Your SEO In-House: What You Need To Know
Thanks to the increasing accessibility of the internet and the convenience of online shopping, search engine optimisation, also known as SEO, is essential for any business. Full Story: Feed Leader
Ecommerce roundup: Expert predictions for SEO in 2021
Mueller also gave some insight in a recent expo that Google continues to promote indexing mobile friendly sites first and that the web core vitals update expected in May 2021 will be for mobile search only. Full Story: TechBullion
Reasons Why SEO is Still Relevant
Being seen and being heard is what everyone is trying to do on the internet, and as a result, the market is saturated and competitive. Full Story: Business Review
The Benefits of Having a Strong SEO Strategy
If you go by the common-sense advice available online, it’s easy to believe that SEO is all about sales, sales, sales. Full Story: Business MattersBusiness Matters
MOBILE MARKETING
2021 mobile marketing predictions
Despite some of the challenges in 2020, there were certainly some positives. Full Story: MobileMarketing Magazine
Seven Ways To Create A Successful Mobile App Strategy
In 2014, I was at the forefront of the mobile-first revolution leading a partnership between two tech giants as global head of product for a mobile-first portfolio. Full Story: Forbes
Microsoft Office launches new tablet-friendly version app on iPad
Microsoft has a treat for Apple users as it launched a new fully optimized tablet-friendly app for the iPadOS platform. Full Story: The Siasat Daily
Mobile ad companies form alliance to prepare for Apple privacy changes
Six mobile advertising companies said Wednesday they have formed a partnership to help marketers and app developers adjust to upcoming Apple Inc changes that will affect how advertising works on iPhones. Full Story: Reuters Canada
DIGITAL SIGNAGE/ SCREEN MEDIA
Exploring digital signage in a post-COVID world
Now, retailers can start to expect more foot traffic in stores, but customer behaviour has changed, creating opportunities for businesses that digital signage can help take advantage of. Full Story: Media Update
Digital Signage In 2021: Is This The Right Time To Invest?
Before the internet and digital communication existed, the exchange of information was mainly manual and in handwritten form. Full Story: TechRound
EMAIL MARKETING
Email Marketing List Maintenance Best Practices
Email marketing is most effective when based on an up-to-date and accurate email list. These best practices will ensure your email list is up to the task. Full Story: Business News Daily
6 Benefits of Email Marketing for Small Businesses
Email marketing allows small businesses to reach their target audience directly. Here are the six biggest benefits of email marketing. Full Story: Business News Daily
E-COMMERCE
Skyrocketing eCommerce Sales in 2021
In the future, when the pandemic’s impact on global business is analyzed, it’s likely that the biggest impact will be how it accelerated the growth of the modern ecommerce era. Full Story: Business 2 Community
The Missing Link in B2B Ecommerce: Data-Driven Personalization
Somewhat lost in the avalanche of coverage around the COVID-fueled surge in business-to-consumer (B2C) ecommerce has been the equally impressive growth of business-to-business (B2B) ecommerce. Full Story: Retail TouchPoints
PUBLIC RELATIONS
Eight social media terms every PR pro should know about
To stay cutting edge, public relations professionals have to stay abreast of the latest social media terms to add value to their agencies and clients. Full Story: Media Update
We are living in the age of information where ‘data is the new oil’. Full Story: Business Insider
MARKET RESEARCH
Two-thirds of businesses wasted budget on unused market research in 2020
Two-thirds (66 per cent) of UK companies have admitted to commissioning market research in 2020 which has never been used due to the disruptions and delays caused by Covid-19. Full Story: Bdaily
WEB DEVELOPMENT
5 Easy Steps to Start a Web Development Career in 2021
Technology has completely changed the landscape of pretty much every profession. Full Story: BBN Times
5 Things To Look For in a Web Development Company and 5 To Avoid
You have your business up and running, and now you need to get the word out with a website or app. Full Story: Omega Underground
MARKETING AUTOMATION
3 Strategies to Maintain Consistent Revenue Growth in Your Business
It’s no secret that consistent revenue growth is important for businesses to succeed. Full Story: Business 2 Community
The Use Of AI In Advertising, Commerce And Marketing
AI is kind of the second coming of software, which has gained significant momentum in the last few years, acting as personal assistants for some, while processing business transactions and providing technical services to others. Full Story: Entrepreneur
ANALYTICS & BUSINESS INTELLIGENCE
Microsoft enhances data security in Power BI business intelligence apps
Microsoft Corp. is beefing up the security capabilities of its Power BI business intelligence tools with new network isolation and data protection features that help to ensure customer’s information will never be compromised. Full Story: SiliconANGLE News
AI startup founders reveal their artificial intelligence trends for 2021
From AI’s increased use in healthcare, finance and HR to the challenge of talent acquisition and the growing importance of structured and unstructured data, 16 AI startup founders reveal their artificial intelligence trends for 2021. Full Story: Information Age
BRANDING AND DESIGN
3 Principles for Personal Branding Success
The COVID-19 pandemic has challenged and changed the way business works, perhaps forever. Full Story: Entrepreneur
Increase your business opportunities by making this one easy change
In a world where so much of our lives are shared online, one of the most effective ways to boost your career is by nurturing your virtual presence with exceptional personal branding. Full Story: The CEO Magazine
VOICE STRATEGIES
Amazon lets customers vote on new products – with their wallets
If you buy it, the latest Amazon Alexa concept will become a reality. Full Story: Chain Store Age
Ensuring the basics of IoT smart device security
Smart home devices intend to provide a sense of security and comfort, but it is not possible to use them without risks. Full Story: Tech Wire Asia